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subject:"Relationship marketing"
~subject:"Workforce"
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207
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1
The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam
;
Dana, Leo Paul
;
Aidin, Salamzadeh
; …
- In:
Journal of Asian business and economic studies : JABES
30
(
2022
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Saved in:
2
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
3
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
6
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
7
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
8
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
9
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
10
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
11
Exploring the service profit chain in a Thai bank
Pichate Benjarongrat
;
Neal, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011636637
Saved in:
12
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
13
Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te
;
Wan, Chin-Sheng
;
Wu, Chi-Wei
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
Saved in:
14
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
15
Measuring customers' intimacy : evidence from Indonesian service-based companies
Anantadjaya, Samuel P. D.
;
Nawangwulan, Irma M.
; …
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
61
(
2015
)
2
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011347276
Saved in:
16
IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
Saved in:
17
Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
Saved in:
18
Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Kreutzer, Ralf T.
-
2014
Persistent link: https://www.econbiz.de/10010412523
Saved in:
19
Behavioral branding as a customer-centric strategy
Slavova, Milanka
;
Yalman, Neva
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 396-413)
.
2013
Persistent link: https://www.econbiz.de/10009669511
Saved in:
20
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
21
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
22
Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 205-240)
.
2012
Persistent link: https://www.econbiz.de/10009684813
Saved in:
23
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
24
Der Erfolg der Marke fängt beim Mitarbeiter an : Zusammenhang zwischen Marke, Weiterbildung und Kundenorientierung
Schuld, Michael
;
Keuper, Frank
;
Brüggemann, Christopher
- In:
Innovative Markenführung und -implementierung
,
(pp. 241-268)
.
2011
Persistent link: https://www.econbiz.de/10009349226
Saved in:
25
Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung
Bruhn, Manfred
;
Batt, Verena
;
Köhne, Christine
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003976366
Saved in:
26
Die weltweite interne Markenkampagne "United Moments of Allianz"
Schallock, Jessica
- In:
Public relations case studies : Fallbeispiele aus der Praxis
,
(pp. 19-30)
.
2010
Persistent link: https://www.econbiz.de/10003958360
Saved in:
27
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
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