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isPartOf:"Journal of international marketing"
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International marketing
159
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Diamantopoulos, Adamantios
6
Hultman, Magnus
5
Leonidou, Leonidas C.
5
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Katsikeas, Constantine S.
4
Riefler, Petra
4
Robson, Matthew J.
4
Boso, Nathaniel
3
Christodoulides, Paul
3
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3
Davvetas, Vasileios
3
Douglas, Susan P.
3
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3
Grinstein, Amir
3
Kumar, V.
3
Leonidou, Constantinos N.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Samiee, Saeed
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Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
131
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Advances in international marketing
39
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
159
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
5
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
6
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
7
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
8
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
9
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
10
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
11
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
12
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
13
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
14
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
15
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
16
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
17
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
18
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
19
The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Yang, Man
;
Gabrielsson, Peter
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011964143
Saved in:
20
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
21
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
22
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
23
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
24
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
25
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
26
Special issue: advancing international marketing thought based on the China experience
2020
Persistent link: https://www.econbiz.de/10012231080
Saved in:
27
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
28
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
29
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
30
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
31
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
32
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
33
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
34
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
35
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
36
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
37
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
38
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
39
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
40
Global marketing in business-to-business contexts : challenges, developments, and opportunities
Leonidou, Constantinos N.
;
Hultman, Magnus
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 102-107
Persistent link: https://www.econbiz.de/10012026160
Saved in:
41
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
42
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
43
The effect of export marketing capabilities on export performance : moderating role of dysfunctional competition
Boso, Nathaniel
;
Adeola, Ogechi
;
Danso, Albert
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 137-145
Persistent link: https://www.econbiz.de/10012026169
Saved in:
44
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.
;
Ngo, Liem Viet
;
Karavdic, Munib
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
Saved in:
45
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
46
The role of sales representatives in cross-cultural business-to-business relationships
Gu, Flora Fang
;
Wang, Jeff Jianfeng
;
Wang, Danny T.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 227-238
Persistent link: https://www.econbiz.de/10012026183
Saved in:
47
Do export learning processes affect sales growth in exporting activities?
Assadinia, Shahin
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012106856
Saved in:
48
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
49
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
50
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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