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Transnational corporation
International marketing
5,027
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5,027
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715
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701
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700
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662
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Daniels, John Day
9
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9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
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6
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5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
5
Swoboda, Bernhard
5
Yip, George S.
5
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4
Fuchs, Manfred
4
Jansson, Hans
4
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3
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3
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3
Horn, Sierk
3
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3
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1
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1
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1
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1
Diebold Deutschland GmbH
1
Fachhochschule Harz / Fachbereich Wirtschaftswissenschaften
1
Fachhochschule Stralsund / Studiengang Baltic Management Studies
1
Fifty Lessons Limited <London>
1
Fundación CODESPA <Madrid>
1
Georg-August-Universität Göttingen / Abteilung Industrielles Management
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
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International marketing review
18
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of global marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of world business : JWB
5
Europäische Hochschulschriften / 5
4
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
SpringerLink / Bücher
4
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
Administrative Sciences : open access journal
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
Enterprise & society : the international journal of business history
2
Entrepreneurial business and economics review : EBER
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ECONIS (ZBW)
675
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151
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151
Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Checchinato, Francesca
;
Hu, Lala
;
Perri, Alessandra
; …
- In:
International journal of emerging markets
12
(
2017
)
3
,
pp. 637-655
Persistent link: https://www.econbiz.de/10011773901
Saved in:
152
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
153
Rethinking ethnocentrism in international business research
Michailova, Snejina
;
Piekkari, Rebecca
;
Storgaard, Marianne
- In:
Global strategy journal : GSJ
7
(
2017
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10011804241
Saved in:
154
Inward retail internationalization and exogenous : based outshopping on the US-Mexico border
Hadjimarcou, John
;
Herrera, Jessica
;
Salazar, Dalila
- In:
Review of international business and strategy
27
(
2017
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10011816857
Saved in:
155
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
156
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
157
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
158
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
159
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
160
Going global in groups : a relevant market entry strategy?
Masiero, Gilmar
;
Ogasavara, Mario Henrique
;
Risso, …
- In:
Review of international business and strategy
27
(
2017
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011699368
Saved in:
161
Market entry strategies and performance of Indian firms in Germany
Garg, Ritam
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011859932
Saved in:
162
An experiment on the effect of psychic distance on internationalisation of retailers
Szylit, Flavia
;
Botelho, Delane
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011859936
Saved in:
163
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
164
IKEA in China : a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
Saved in:
165
Internationalization strategies for services : a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
Saved in:
166
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
Saved in:
167
Export intensity and MNE customers' environmental requirements : effects on local Chinese suppliers' environment strategies
Wu, Jie
;
Ma, Zhenzhong
- In:
Journal of business ethics : JOBE
135
(
2016
)
2
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011498516
Saved in:
168
Measuring multinational enterprise marketing performance
Sexton, Donald E.
- In:
Multinational enterprise management strategies in …
,
(pp. 89-107)
.
2016
Persistent link: https://www.econbiz.de/10011500328
Saved in:
169
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
170
Psychic distance versus market size in international business : study of Brazilian exporters
Dib, Luis Antonio
;
Rezende, Leonardo Sertã
; …
- In:
Latin American business review : journal of the …
17
(
2016
)
1
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011504630
Saved in:
171
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
172
Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven
;
Pattnaik, Chinmay
;
Shi, Mengze
- In:
Management decision : MD
54
(
2016
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
Saved in:
173
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
174
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
175
Foreign market knowledge and SME's international performance : moderating effects of strategic intent and time-to-internationalization
Ciszewska-Mlinarič, Mariola
- In:
Entrepreneurial business and economics review : EBER
4
(
2016
)
4
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011663880
Saved in:
176
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
177
Reverse Innovation in der Praxis
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
3
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011535167
Saved in:
178
A comparison of global companies' performance on Twitter and Weibo
Chao, Mike Chen-Ho
;
Florenthal, Bela
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10012144798
Saved in:
179
Does a student's personality influence global attentiveness and internationalism in an international business course?
Chen, Jiun Shiu
;
Stevens, Jeffery
;
Cox, Susie S.
; …
- In:
Journal of teaching in international business
27
(
2016
)
4
,
pp. 147-157
Persistent link: https://www.econbiz.de/10011780077
Saved in:
180
Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
Saved in:
181
Configuration and coordination of international marketing activities
Schmid, Stefan
;
Grosche, Philipp
;
Mayrhofer, Ulrike
- In:
International business review : the official journal of …
25
(
2016
)
2
,
pp. 535-547
Persistent link: https://www.econbiz.de/10011448043
Saved in:
182
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
183
International market orientation and international outcomes
Escandón-Barbosa, Diana
;
Hernandez-Espallardo, Miguel
; …
- In:
Global economy journal : GEJ
16
(
2016
)
4
,
pp. 669-696
Persistent link: https://www.econbiz.de/10011594665
Saved in:
184
Advanced issues of internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs
Kijpokin Kasemsap
- In:
International journal of sustainable entrepreneurship …
1
(
2016
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10011649353
Saved in:
185
The influence of a retail firm’s geographic scope of operations on its international online sales
Tolstoy, Daniel
;
Jonsson, Anna
;
Sharma, Dharam Deo
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 293-318
Persistent link: https://www.econbiz.de/10011497350
Saved in:
186
Personal jurisdiction on the internet : a global perspective
Rahman, Afzalur
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 114-122
Persistent link: https://www.econbiz.de/10011432406
Saved in:
187
Distribution channels and internationalization in a developing-country clothing industry
Ogunrin, Florence Olu
;
Inegbenebor, Anthony U.
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 130-148
Persistent link: https://www.econbiz.de/10011439517
Saved in:
188
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
189
Small French wineries' export strategies to China
Ambaye, Michele
- In:
Inventi impact: supply chain & logistics
(
2015
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011418857
Saved in:
190
The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee
;
Pires, Guilherme D.
- In:
Global business & economics review
17
(
2015
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
Saved in:
191
Overcoming the liability of foreigness in international retailing : a consumer perspective
Maruyama, Masayoshi
;
Wu, Lihui
- In:
Journal of international management
21
(
2015
)
3
,
pp. 200-210
Persistent link: https://www.econbiz.de/10011398460
Saved in:
192
Internationalisation at home : exploiting the potential on the non-nationals' and expatriates' community
Jaklič, Andreja
;
Karageorgu, Paraskevi
- In:
Entrepreneurial business and economics review : EBER
3
(
2015
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10011560004
Saved in:
193
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
194
Small French wineries' export strategies to China
Ambaye, Michele
- In:
Journal of management research
7
(
2015
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10010501897
Saved in:
195
The replication of retail fashion formats into foreign countries : a qualitative analysis
Schröder, Christoph
-
2015
Persistent link: https://www.econbiz.de/10010428634
Saved in:
196
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
197
Foreign market entry strategy
Michalski, Eugeniusz
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
Saved in:
198
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
Saved in:
199
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
200
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
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