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International marketing
123
Internationales Marketing
123
Consumer behaviour
39
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27
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27
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20
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20
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Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
Zeriti, Athina
2
Zou, Shaoming
2
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Journal of international marketing
International marketing review
135
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
123
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1
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123
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
The customer success community : an exploration of nonfirm epistemic communities and their influence on a new sales practice
Madruga, Roberto
;
Hilton, Bryson
;
Hochstein, Bryan W.
; …
- In:
Journal of international marketing
32
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014631113
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
7
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
10
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
11
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
12
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
13
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
14
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
15
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
16
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
17
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
18
Special issue: advancing international marketing thought based on the China experience
2020
Persistent link: https://www.econbiz.de/10012231080
Saved in:
19
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
20
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
21
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
22
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
23
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
24
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
25
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
26
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
27
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
28
Do export learning processes affect sales growth in exporting activities?
Assadinia, Shahin
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012106856
Saved in:
29
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
30
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
31
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
32
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
33
The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Yang, Man
;
Gabrielsson, Peter
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011964143
Saved in:
34
A cross-national study of evolutionary origins of gender shopping styles : she gatherer, he hunter?
Dennis, Charles
;
Brakus, J. Joško
;
García Ferrer, Gemma
; …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 38-53
Persistent link: https://www.econbiz.de/10011964222
Saved in:
35
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
36
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
37
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
38
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
39
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
40
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
41
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
42
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
43
The tenure-based customer retention model : a cross-cultural validation
Krautz, Carolin
;
Hoffmann, Stefan
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 83-106
Persistent link: https://www.econbiz.de/10011752717
Saved in:
44
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
45
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
46
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
47
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
48
Relationship value : drivers and outcomes in international marketing channels
Skarmeas, Dionysis
;
Zeriti, Athina
;
Baltas, George
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10011460093
Saved in:
49
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
50
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
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