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~isPartOf:"The journal of services marketing"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
21
Loyalty program
21
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
4
Kundenzufriedenheit
4
Rabatt
4
Rebate
4
Theorie
4
Theory
4
Experiment
3
Experimental design
3
Loyalty programs
3
Target group
3
USA
3
United States
3
Zielgruppe
3
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Einzelhandel
2
Emotion
2
Hierarchical loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Sales promotion
2
Service quality
2
Targeted coupons
2
Verkaufsförderung
2
Air passenger transport
1
Airline
1
Attitude
1
Beschaffung
1
Brand
1
Buffering effect
1
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21
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Banik, Shanta
1
Bauner, Christoph
1
Beatson, Amanda
1
Brumbaugh, Anne M.
1
Capizzani, Mario
1
Deitz, George D.
1
Demoulin, Nathalie T. M.
1
Evanschitzky, Heiner
1
Fudurić, Morana
1
Gabel, Sebastian
1
Ganesh, Jaishankar
1
González, Jorge
1
Greer, Dominique A.
1
Guhl, Daniel
1
Hansen, John D.
1
Hong, Zhao
1
Huchzermeier, Arnd
1
Hwang, Jiyoung
1
Inman, J. Jeffrey
1
Jaenicke, Edward
1
Kandampully, Jay
1
Kumar, V.
1
Kumar, Viswanathan
1
Liu, Huan
1
Liu, Qing
1
Lobschat, Lara
1
Mattila, Anna S.
1
Meyer-Waarden, Lars
1
Morgan, Robert M.
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Ouschan, Robyn
1
Pillai, Kishore Gopalakrishna
1
Pontes, Nicolas
1
Pontes, Vivian
1
Pozza, Ilaria Dalla
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Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Rosa, Jose Antonio
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Sakashita, Mototaka
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Journal of retailing
The journal of services marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
21
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1
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
4
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
8
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
9
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
10
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
11
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
12
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Saved in:
13
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
14
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
15
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
16
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
17
Differential effects of value consciousness and coupon proneness on consumers' persuasion knowledge of pricing tactics
Pillai, Kishore Gopalakrishna
;
Kumar, Viswanathan
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009513170
Saved in:
18
Taxonomy of service-based loyalty program members
Hansen, John D.
;
Deitz, George D.
;
Morgan, Robert M.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 271-282
Persistent link: https://www.econbiz.de/10008653377
Saved in:
19
Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use : an ethnoracial-socioeconomic analysis
Brumbaugh, Anne M.
;
Rosa, Jose Antonio
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 347-362
Persistent link: https://www.econbiz.de/10003892375
Saved in:
20
Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
Saved in:
21
Do shoppers like electronic coupons? : a panel data analysis
Song Zan Chiou Wei
;
Inman, J. Jeffrey
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10003782189
Saved in:
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