Pimpão, Pedro; Correia, Antónia; Duque, João; Carlos … - In: International Journal of Culture, Tourism and … 8 (2014) 4, pp. 375-387
Purpose – The main purpose of this work is to evaluate the long-term effectiveness of a hotel’s chain loyalty program from a behavioral perspective. Design/methodology/approach – A Dirichlet model was estimated to assess purchase frequency and hotel choice within one of the biggest hotel...