//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"MCMC methods"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bayes-Statistik
52
Bayesian inference
52
Bayesian estimation
16
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
13
Theory
13
Estimation theory
8
Schätztheorie
8
Internet marketing
7
Markov chain
7
Markov-Kette
7
Online-Marketing
7
USA
7
United States
7
Brand
5
Markenartikel
5
Advertising
4
Advertising effects
4
Conjoint analysis
4
Conjoint-Analyse
4
Experiment
4
Werbewirkung
4
Werbung
4
Bayesian models
3
Beziehungsmarketing
3
Customer satisfaction
3
Data Mining
3
Data mining
3
Decision
3
Discrete choice
3
Diskrete Entscheidung
3
Entscheidung
3
Kundenzufriedenheit
3
Logit model
3
Logit-Modell
3
Monte Carlo simulation
3
Monte-Carlo-Simulation
3
Nutzen
3
Relationship marketing
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Language
All
English
52
Author
All
Allenby, Greg M.
12
Bradlow, Eric T.
3
Fader, Peter
3
Lee, Sanghak
3
Narayan, Vishal
3
Ansari, Asim
2
Braun, Michael
2
Büschken, Joachim
2
Chandukala, Sandeep R.
2
Chintagunta, Pradeep K.
2
Danaher, Peter J.
2
Dotson, Jeffrey P.
2
Fok, Dennis
2
Lu, Shijie
2
Moe, Wendy W.
2
Otter, Thomas
2
Rao, Vithala R.
2
Rutz, Oliver J.
2
Saunders, Carolyne
2
Smith, Michael S.
2
Yang, Sha
2
Abhishek, Vibhanshu
1
Akella, Ram
1
Aravindakshan, Ashwin
1
Assael, Henry
1
Bailey, Roger A.
1
Ban, Masataka
1
Barajas, Joel
1
Berman, Ron
1
Brazell, Jeff D.
1
Bruno, Hernan A.
1
Camacho, Nuno
1
Cebollada, Javier
1
Damien, Paul
1
Dekimpe, Marnik G.
1
Dew, Ryan
1
Dong, Xiaojing
1
Donkers, Bas
1
Duan, Jason A.
1
Dyachenko, Tatiana
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of econometrics
174
Discussion paper / Tinbergen Institute
133
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
123
Working paper
123
International journal of forecasting
118
Economic modelling
90
Journal of applied econometrics
88
European journal of operational research : EJOR
79
Journal of the American Statistical Association : JASA
73
Discussion papers / CEPR
69
Economics letters
68
Working paper series / European Central Bank
68
Econometric reviews
67
Journal of economic dynamics & control
67
CAMA working paper series
66
Working paper / Department of Econometrics and Business Statistics, Monash University
64
Journal of economic theory
62
CESifo working papers
59
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Working papers
58
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
57
Journal of forecasting
57
Discussion paper
56
IMF working papers
53
NBER working paper series
52
Discussion paper / Centre for Economic Policy Research
51
International journal of production research
49
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
49
Applied economics
46
Insurance / Mathematics & economics
46
Journal of macroeconomics
46
Games and economic behavior
44
Working paper / National Bureau of Economic Research, Inc.
43
NBER Working Paper
42
Econometrics : open access journal
40
Working paper series
39
Computational economics
38
Energy economics
38
Journal of marketing research : JMR
37
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
50
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A flexible demand model for complements using household production theory
Stourm, Ludovic
;
Iyengar, Radha
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 763-787
Persistent link: https://www.econbiz.de/10012294606
Saved in:
2
Inference for product competition and separable demand
Smith, Adam N.
;
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 690-710
Persistent link: https://www.econbiz.de/10012059815
Saved in:
3
Test & roll : profit-maximizing A/B tests
Feit, Elea McDonnell
;
Berman, Ron
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1038-1058
Persistent link: https://www.econbiz.de/10012147198
Saved in:
4
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
5
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
6
Bayesian nonparametric customer base analysis with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
Saved in:
7
Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
Saved in:
8
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
9
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
10
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
11
Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
12
Satisfaction spillovers across categories
Dong, Xiaojing
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 275-283
Persistent link: https://www.econbiz.de/10011459515
Saved in:
13
Price promotions in choice models
Howell, John R.
;
Lee, Sanghak
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011459529
Saved in:
14
Scalable rejection sampling for Bayesian hierarchical models
Braun, Michael
;
Damien, Paul
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011498936
Saved in:
15
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
16
Investigating purchase conversion by uncovering online visit patterns
Park, Chang Hee
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 894-914
Persistent link: https://www.econbiz.de/10011617437
Saved in:
17
Sentence-based text analysis for customer reviews
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
Saved in:
18
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
Saved in:
19
Managing blood donations with marketing
Aravindakshan, Ashwin
;
Rubel, Olivier
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
Saved in:
20
When Harry bet with Sally : an empirical analysis of multiple peer effects in casino gambling behavior
Park, Hee Mok
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 179-194
Persistent link: https://www.econbiz.de/10010515926
Saved in:
21
Matching in the sourcing market : a structural analysis of the upstream channel
Ni, Jian
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 722-738
Persistent link: https://www.econbiz.de/10011372788
Saved in:
22
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
23
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing
;
Tang, Yihui
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
Saved in:
24
Analyzing moment-to-moment data using a Bayesian functional linear model : application to TV show pilot testing
Hui, Sam K.
;
Meyvis, Tom
;
Assael, Henry
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 222-240
Persistent link: https://www.econbiz.de/10010358787
Saved in:
25
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
26
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
27
Modeling indivisible demand
Lee, Sanghak
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 364-381
Persistent link: https://www.econbiz.de/10010370732
Saved in:
28
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
29
Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana
;
Walker Reczek, Rebecca
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
Saved in:
30
Successive sample selection and its relevance for management decisions
Wachtel, Stephan
;
Otter, Thomas
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 170-185
Persistent link: https://www.econbiz.de/10009725685
Saved in:
31
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
Saved in:
32
A direct tility model for asymmetric complements
Lee, Sanghak
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10009759894
Saved in:
33
Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
Saved in:
34
The dimensionality of customer satisfaction survey responses and implications for driver analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10009787941
Saved in:
35
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
36
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
37
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
38
Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
Saved in:
39
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
40
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
Saved in:
41
Estimation issues for copulas applied to marketing data
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10008905601
Saved in:
42
A latent variable perspective of copula modeling
George, Edward I.
;
Jensen, Shane T.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10008905602
Saved in:
43
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
44
Predictably non-Bayesian : quantifying salience effects in physician learning about drug quality
Camacho, Nuno
;
Donkers, Bas
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 305-320
Persistent link: https://www.econbiz.de/10009006845
Saved in:
45
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
46
Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
Saved in:
47
No customer left behind : a distribution-free Bayesian approach to accounting for missing Xs in marketing models
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 717-736
Persistent link: https://www.econbiz.de/10009299470
Saved in:
48
The sound of silence : observational learning in the US kidney market
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 315-335
Persistent link: https://www.econbiz.de/10003969793
Saved in:
49
Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
Saved in:
50
Efficient conjoint choice designs in the presence of respondent heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 122-135
Persistent link: https://www.econbiz.de/10003858564
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->