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Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
29
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
11
Market orientation
11
Online-Marketing
11
Marketing strategy
9
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9
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9
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9
Strategisches Management
9
Trade fair participation
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SME
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Wettbewerbsvorteil
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107
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107
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6
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2
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107
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Johnston, Wesley J.
5
Bettis-Outland, Harriette
3
Granot, Elad
3
Karjaluoto, Heikki
3
Garry, Tony
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Wilson, R. Dale
2
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
Barrera-Barrera, Ramón
1
Bhattarai, Ashok
1
Bicen, Pelin
1
Biemans, Wim G.
1
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1
Blythe, Jim
1
Borazon, Elaine Quintana
1
Borders, Aberdeen Leila
1
Borghini, Stefania
1
Brashear-Alejandro, Thomas
1
Cabanelas, Pablo
1
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1
Carbonell, Pilar
1
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The journal of business & industrial marketing
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
107
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107
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
5
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
6
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
7
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
8
The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
Dadzie, Kofi Q.
;
Dadzie, Charlene
;
Johnston, Wesley J.
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 367-383
Persistent link: https://www.econbiz.de/10013539272
Saved in:
9
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
10
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
11
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
12
Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Cowan, Kirsten
;
Palo, Teea
;
Chapple, Duncan
;
Zhang, Yiwei
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1623-1638
Persistent link: https://www.econbiz.de/10014314176
Saved in:
13
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
14
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
15
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
16
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
17
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
18
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
19
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
20
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
21
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
22
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
Saved in:
23
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
24
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
25
Ethical marketing strategies : the unique Nash equilibrium
Krishnamurthy, Nagarajan
;
Swain, Biswanath
;
Ramanathan, …
- In:
The journal of business & industrial marketing
37
(
2022
)
6
,
pp. 1373-1388
Persistent link: https://www.econbiz.de/10013400088
Saved in:
26
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
27
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
28
Navigating a global pandemic crisis through marketing agility : evidence from Italian B2B firms
Moi, Ludovica
;
Cabiddu, Francesca
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2022-2035
Persistent link: https://www.econbiz.de/10013455377
Saved in:
29
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
30
Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
31
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
32
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
33
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
34
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
35
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
36
Thirty years of the Journal of business & industrial marketing : a bibliometric analysis
Valenzuela, Leslier Maureen
;
Merigo, Jose Maria
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011609242
Saved in:
37
Market responsiveness : antecedents and the moderating role of external supply chain integration
Luu, Tuan
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10011609260
Saved in:
38
The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas
;
Vocino, Andrea
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
Saved in:
39
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
40
Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su
;
Darley, William K.
;
Marion, David
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
Saved in:
41
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Saved in:
42
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
43
Business, industrial marketing and uncertainty
Merigo, Jose Maria
;
Gil Lafuente, Ana María
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 325-327
Persistent link: https://www.econbiz.de/10011523957
Saved in:
44
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
45
The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia
;
Olarte-Pascual, Cristina
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
Saved in:
46
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan
;
Little, Victoria Janine
;
Low, Brian
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Saved in:
47
Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh
;
Jayaraman, Krishnaswamy
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
Saved in:
48
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Saved in:
49
Determinants of absorptive capacity : the value of technology and market orientation for external knowledge acquisition
Lichtenthaler, Ulrich
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 600-610
Persistent link: https://www.econbiz.de/10011564195
Saved in:
50
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
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