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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Europäische Hochschulschriften / 5"
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28
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
Journal of business research : JBR
321
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of strategic marketing
184
SpringerLink / Bücher
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129
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Journal of the Academy of Marketing Science
109
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Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
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Lehrbuch
58
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
44
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
International marketing review
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
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Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
2
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
3
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
4
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
5
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
6
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
7
Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
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8
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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9
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
10
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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11
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
12
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard
;
De Nijs, Romain
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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13
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
14
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
15
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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16
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
17
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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18
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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19
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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20
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
21
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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22
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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23
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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24
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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25
The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter
;
Papies, Dominik
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
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26
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
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27
The perils of behavior-based personalization
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
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28
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
29
Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang
;
Lee, Eunkyu
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
Saved in:
30
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
31
Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
Saved in:
32
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
33
Standardisierung im Internationalen Marketing : Entwicklung eines Analyseschemas ; empirische Anwendung in der europäischen Automobilindustrie
Dolski, Joerg
-
2010
Persistent link: https://www.econbiz.de/10003927637
Saved in:
34
Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
Saved in:
35
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
36
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
37
Limited edition products : when and when not to offer them
Balachander, Subramanian
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003843335
Saved in:
38
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
39
Markenpersönlichkeit und Mitarbeiterverhalten in Kundentelefonaten
Lieven, Theo
-
2009
Persistent link: https://www.econbiz.de/10003804664
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40
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
Saved in:
41
"Politik-Marketing" : die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU
Focke, Sandra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003489636
Saved in:
42
Netzeffektbasierte Diffusion : Simulationsmodell zur Entscheidungsunterstützung für Analyse und Prognose
Lüke, Karl-Heinz
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414486
Saved in:
43
Risikomanagement im Marketing : der Risikomanagementprozess unter besonderer Berücksichtigung der Risikoidentifikation
Fikar, Michael
-
2003
Persistent link: https://www.econbiz.de/10001786497
Saved in:
44
Entscheidungsprogramme der Branchenmixpolitik für regionale Shoppingcenter im Kontext der strategischen Marketingplanung
Martin, Andreas
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001724870
Saved in:
45
Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and...
Richter, Tobias
-
2002
Persistent link: https://www.econbiz.de/10001607579
Saved in:
46
Aufbau und Absicherung von Vertrauenspotentialen durch Kommunikationspolitik : Instrumente, deren Anwendung und Relevanz im Marketing klein- und mittelständischer Investitionsgüter...
Jehle, Robert
-
2001
Persistent link: https://www.econbiz.de/10001601542
Saved in:
47
Die Diffusion von innovativen netzgebundenen Gütern bei unterschiedlichen Interaktionsnetzen
Röck, Christoph
-
2000
Persistent link: https://www.econbiz.de/10001467625
Saved in:
48
Die Händlerzufriedenheit als Zielgröße im vertikalen Marketing der Automobilwirtschaft
Decker, Alexander
;
Decker, Alexander J.
-
2000
Persistent link: https://www.econbiz.de/10001474146
Saved in:
49
Informationsökonomische Markenpolitik : zur Bedeutung der Informationsökonomie für die Markenpolitik von Herstellern
Schölling, Marcus
-
2000
Persistent link: https://www.econbiz.de/10001474236
Saved in:
50
Direct Banking im Vertriebssystem von Kreditgenossenschaften
Heigl, Christian
-
2000
Persistent link: https://www.econbiz.de/10001490335
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