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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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43
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marketing strategy
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Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Kumar, V.
2
Neslin, Scott A.
2
Pauwels, Koen
2
Purohit, Devavrat
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Vidal-Sanz, Jose M.
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Allenby, Greg M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
174
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
43
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
5
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
6
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
7
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
8
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
9
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
10
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
11
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
12
Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
Saved in:
13
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
14
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
Saved in:
15
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
16
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard
;
De Nijs, Romain
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
Saved in:
17
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
18
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
19
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
20
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
21
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
22
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
23
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
24
The perils of behavior-based personalization
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
Saved in:
25
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
26
Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang
;
Lee, Eunkyu
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
Saved in:
27
The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter
;
Papies, Dominik
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
Saved in:
28
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
29
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
30
Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
Saved in:
31
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
32
Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and Internet piracy
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
Saved in:
33
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
34
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
35
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
36
Limited edition products : when and when not to offer them
Balachander, Subramanian
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10003843335
Saved in:
37
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
Saved in:
38
Pricing and promotions in asymmetric duopolies
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001109959
Saved in:
39
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
40
Demand complementarities, household production, and retail assortments
Betancourt, Roger R.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10001095701
Saved in:
41
Durable goods and product obsolescence
Levinthal, Daniel A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10001090754
Saved in:
42
The formation of key marketing variable expectations and their impact on firm performance : some experimental evidence
Glazer, Rashi
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10001090755
Saved in:
43
Optimal entry timing for a product line extension
Wilson, Lynn O.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001090758
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