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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
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Strategisches Management
Marketing management
204
Marketingmanagement
204
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
25
Brand management
23
Markenführung
23
Marketing
22
KMU
21
SME
21
Innovation
19
Competitive advantage
18
Wettbewerbsvorteil
18
Consumer behaviour
15
Konsumentenverhalten
15
Emerging economies
14
Schwellenländer
14
Innovation management
13
Innovationsmanagement
13
New product development
12
Produktentwicklung
12
Internet marketing
11
Online-Marketing
11
USA
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
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Managers
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Markenimage
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27
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Lane, Nikala
3
Jackson, Stuart E.
2
Agnihotri, Arpita
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Heinrichs, John H.
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Khashab, Basel
1
LaForge, Raymond W.
1
Landry, Timothy D.
1
Langley, Paul A.
1
Lim, Jeen-su
1
M'zungu, Simon
1
Mavondo, Felix T.
1
McCamley, Claire
1
Merrilees, Bill
1
Miller, Dale
1
Mokwa, Michael P.
1
Molinillo, Sebastian
1
Nyadzayo, Munyaradzi W.
1
Palmer, Mark
1
Pera, Rebecca
1
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1
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
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ECONIS (ZBW)
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
3
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
4
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
5
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
10
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
11
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
12
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Saved in:
13
Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun
;
Zhang, Thao
;
Fei, Li
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
Saved in:
14
The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.
;
Ishak, Asmai
;
Rabbance, Fazlul K.
- In:
Journal of strategic marketing
21
(
2013
)
6
,
pp. 465-483
Persistent link: https://www.econbiz.de/10010207316
Saved in:
15
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
16
The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
17
The value of prime customer relationships
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
Saved in:
18
Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-)influence
Palmer, Mark
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10008650955
Saved in:
19
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
Saved in:
20
Searching for strategy in sales
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003887624
Saved in:
21
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
22
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
Saved in:
23
Consumer warfare : implications for marketing strategy
Burns, David J.
;
Warren, Homer B.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
Saved in:
24
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
Saved in:
25
Engendering a market orientation: exploring the invisible role of leaders' personal values
Gao, Yuhui
;
Bradley, Frank
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003493724
Saved in:
26
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
Saved in:
27
The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P.
- In:
Journal of business strategy
6
(
1986
)
4
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
Saved in:
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