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Marktforschung
77
Market research
60
Consumer behaviour
11
Konsumentenverhalten
11
Marketing management
10
Marketingmanagement
10
Bibliometrics
8
Bibliometrie
8
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7
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5
Customer satisfaction
5
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5
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Kotler, Philip
3
Laczniak, Gene R.
3
Michie, Donald A.
3
Palmatier, Robert W.
3
Arnold, Mark J.
2
Calantone, Roger J.
2
Eisend, Martin
2
Hult, G. Tomas M.
2
Kesavan, Ram
2
Kumar, V.
2
Levy, Sidney J.
2
Sarstedt, Marko
2
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2
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1
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1
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1
Allenby, Greg M.
1
Arnold, Todd J.
1
Bagozzi, Richard P.
1
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1
Bergkvist, Lars
1
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1
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1
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1
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
77
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.
;
Zhao, Min
;
Soman, Dilip
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Pandemics and marketing : insights, impacts, and research opportunities
Das, Gopal
;
Jain, Shailendra Pratap
;
Maheswaran, Durairaj
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 835-854
Persistent link: https://www.econbiz.de/10012614770
Saved in:
5
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
6
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
7
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
8
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
Marketing research centers : community, productivity, and relevance
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 465-466
Persistent link: https://www.econbiz.de/10011737455
Saved in:
11
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
12
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
13
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
14
The utility of item response modeling in marketing research
Raykov, Tenko
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
4
,
pp. 337-360
Persistent link: https://www.econbiz.de/10010383819
Saved in:
15
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
16
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Johnson, Jean L.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 206-233
Persistent link: https://www.econbiz.de/10009736678
Saved in:
17
The role of aesthetic taste in consumer behavior
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola E.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009507835
Saved in:
18
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009507836
Saved in:
19
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
20
Transaction cost economics and its uses in marketing
Williamson, Oliver E.
;
Ghani, Tarek
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
Saved in:
21
Expanding our understanding of marketing in society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10009507842
Saved in:
22
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
23
Specification, evaluation, and interpretation of structural equation models
Bagozzi, Richard P.
;
Yi, Youjae
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 8-34
Persistent link: https://www.econbiz.de/10009507945
Saved in:
24
Special issue: 40th anniversary issue
Hult, G. Tomas M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009507950
Saved in:
25
Perceived marketing-sales relationship effectiveness : a matter of justice
Hulland, John
;
Nenkov, Gergana Y.
;
Barclay, Donald W.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10009548612
Saved in:
26
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
27
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
28
Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 402-413
Persistent link: https://www.econbiz.de/10009548615
Saved in:
29
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
30
Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
Saved in:
31
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
32
How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
Saved in:
33
The impact of customer satisfaction on CEO bonuses
O'Connell, Vincent
;
O’Sullivan, Don
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 828-845
Persistent link: https://www.econbiz.de/10010218000
Saved in:
34
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
Saved in:
35
Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth
;
Zacharias, Nicolas Andy
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
Saved in:
36
Worth waiting for : increasing satisfaction by making consumers wait
Giebelhausen, Michael D.
;
Robinson, Stacey G.
;
Cronin, J. J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10010218003
Saved in:
37
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
38
Expanding understanding of service exchange and value co-creation : a social construction approach
Edvardsson, Bo
;
Tronvoll, BÃ¥rd
;
Gruber, Thorsten
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 327-339
Persistent link: https://www.econbiz.de/10009124103
Saved in:
39
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
40
Anger, frustration, and helplessness after service failure : coping strategies and effective informational support
Gelbrich, Katja
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10008746853
Saved in:
41
Transparent pricing : theory, tests, and implications for marketing practice
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 759-774
Persistent link: https://www.econbiz.de/10008779086
Saved in:
42
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
Saved in:
43
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
44
Opportunistic customer claiming during service recovery
Wirtz, Jochen
;
McColl-Kennedy, Janet R.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 654-675
Persistent link: https://www.econbiz.de/10008747760
Saved in:
45
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
46
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
Saved in:
47
Capabilities and financial performance: the moderating effect of strategic type
Song, Michael
;
Di Benedetto, C. Anthony
;
Nason, Robert W.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10003485055
Saved in:
48
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
49
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
50
Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
Saved in:
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