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Mobile Marketing
288
Mobile marketing
288
Internet
76
Deutschland
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Beziehungsmarketing
60
Relationship marketing
60
E-commerce
57
Electronic Commerce
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Theorie
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Mobile communications
31
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31
Consumer behaviour
27
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26
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24
Online-Marketing
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20
Werbewirkung
20
Online retailing
18
Online-Handel
18
Mobile Business
17
Mobile business
17
Social Web
16
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16
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13
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13
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11
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11
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11
Lieferantenmanagement
11
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Bauer, Hans H.
9
Fritz, Wolfgang
7
Link, Jörg
6
Silberer, Günter
6
Karjaluoto, Heikki
5
Okazaki, Shintaro
5
Leppäniemi, Matti
4
Salo, Jari
4
Wiedmann, Klaus-Peter
4
Barnes, Stuart J.
3
Dholakia, Nikhilesh
3
Höft, Uwe
3
Rodgers, Shelly
3
Sajad Rezaei
3
Scornavacca, Eusebio
3
Thorson, Esther
3
Albrecht, Carmen-Maria
2
Becker, Jörg
2
Bennemann, Stefan
2
Berndt, Ralph
2
Birkhofer, Ben
2
Bliemel, Friedhelm
2
Büttgen, Marion
2
Chiaudano, Valentina
2
Dholakia, Ruby R.
2
Emmerling, Tanja
2
Fassott, Georg
2
Godefroid, Patrick
2
Grabner-Kräuter, Sonja
2
Holland, Heinrich
2
Ising, Svetlana
2
Kapousouzi, Kiriakoula
2
Kölmel, Bernhard
2
Martin, Isabel
2
Meffert, Heribert
2
Mezger, Miriam
2
Mosca, Fabrizio
2
Möhlenbruch, Dirk
2
Nachtmann, Matthias
2
Neumann, Marcus M.
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Digital advertising : theory and research
18
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Apps management and e-commerce transactions in real-time
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
3
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
3
New economy in kleinen und mittleren Unternehmen
3
Suchen und Finden im Internet
3
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
3
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Contemporary trends in innovative marketing strategies
2
Customer Relationship Management : kundenorientiertes Management im Spannungsfeld von Datenschutz, Verbraucherschutz und Wettbewerbsrecht
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
E-Commerce : Wettbewerbsvorteile realisieren
2
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
2
Electronic commerce : Grundlagen und Perspektiven
2
Handbook of research on effective advertising strategies in the social media age
2
Handbuch Kommunikationsmanagement
2
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
2
Kundenbeziehungen im Dienstleistungsbereich
2
Marketing efficiency in tourism : coping with volatile demand
2
Marketing-Controlling
2
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen
2
55plus Marketing : Zukunftsmarkt Senioren
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ECONIS (ZBW)
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1
Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study
Teixeira, Sara
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 263-277)
.
2024
Persistent link: https://www.econbiz.de/10014519908
Saved in:
2
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
The role of mobile technologies in digital marketing and sales
Stochhi, Lara
- In:
The SAGE handbook of digital marketing
,
(pp. 256-275)
.
2022
Persistent link: https://www.econbiz.de/10013367088
Saved in:
5
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
6
Non-invasive personalized in-store location-based marketing : a practical use case
Dentamaro, Vincenzo
;
Impedovo, Donato
;
Pirlo, Giuseppe
; …
- In:
Handbook of research on applied AI for international …
,
(pp. 365-390)
.
2021
Persistent link: https://www.econbiz.de/10012303474
Saved in:
7
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
8
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
9
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
10
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
11
Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
12
Mobile Marketing am Point-of-Sale : Studie zur Beeinflussung von Kaufentscheidungen mittels SMS
Grohs, Vidhya
;
Wilms, Rafael
- In:
Innovativer Einsatz digitaler Medien im Marketing : …
,
(pp. 155-166)
.
2019
Persistent link: https://www.econbiz.de/10012009481
Saved in:
13
Older adults, aggressive marketing, and unethical behavior : a sure road to financial fraud?
Bayer, Ya'akov M.
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 1-18)
.
2019
Persistent link: https://www.econbiz.de/10012033665
Saved in:
14
Impact of digital advertising post-demonetization in India
Rathaur, Kamal Singh
;
Agarwal, Atul Kumar
- In:
Application of gaming in new media marketing
,
(pp. 215-235)
.
2019
Persistent link: https://www.econbiz.de/10011914196
Saved in:
15
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
16
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
17
The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
Saved in:
18
Mobile marketing
Kurzyk, Bartłomiej
;
Rashid, Tahir
;
Hayder, Ali
- In:
Digital and social media marketing : a results-driven …
,
(pp. 260-278)
.
2017
Persistent link: https://www.econbiz.de/10011582728
Saved in:
19
Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei
;
Chew, Hong Wee
;
Naser Valaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011690465
Saved in:
20
Antecedents of apps channel selection : a research proposal
Muthukumaran, Mark Arjun
;
Sajad Rezaei
;
Yoke Moi Oh
;
Gu …
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 252-273)
.
2017
Persistent link: https://www.econbiz.de/10011690506
Saved in:
21
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
Saved in:
22
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
23
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
24
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
25
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
26
Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
27
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
28
Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Marimoto, Mariko
- In:
Digital advertising : theory and research
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011646106
Saved in:
29
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
30
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
31
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
32
Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun
;
Baek, Tae Hyun
- In:
Digital advertising : theory and research
,
(pp. 222-242)
.
2017
Persistent link: https://www.econbiz.de/10011646115
Saved in:
33
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
34
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.
;
Moorman, Marjolein
;
Verlegh, …
- In:
Digital advertising : theory and research
,
(pp. 259-284)
.
2017
Persistent link: https://www.econbiz.de/10011646120
Saved in:
35
Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
Saved in:
36
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
37
Measuring the efficiency of digital advertising
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
Digital advertising : theory and research
,
(pp. 382-397)
.
2017
Persistent link: https://www.econbiz.de/10011646127
Saved in:
38
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
39
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
40
Market research with the aid of a smart phone application - a case study
Pleßner, Marco
- In:
Four essays on behavioral economics
,
(pp. 89-108)
.
2017
Persistent link: https://www.econbiz.de/10011639778
Saved in:
41
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
42
Exploring wearout and some insights and replies to factors affecting irritation and attitudes towards mobile advertising
Royo-Vela, Marcelo
;
Meyer, Farina
- In:
Advertising in new formats and media : current research …
,
(pp. 211-241)
.
2016
Persistent link: https://www.econbiz.de/10011473422
Saved in:
43
Mobile Marketing
Klinser, Lukas
;
Sauer, Michael
;
Wimmer, Harald
- In:
Online-Marketing : Grundlagen - Planung - Durchführung …
,
(pp. 113-15)
.
2016
Persistent link: https://www.econbiz.de/10011594302
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44
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
45
Employing a mixed method to explore mobile social media users' big data privacy concerns
Yang, Kenneth C. C.
;
Kang, Yowei
- In:
Handbook of research on effective advertising …
,
(pp. 302-320)
.
2015
Persistent link: https://www.econbiz.de/10011283742
Saved in:
46
Augmented reality advertisements in tourism marketing
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 125-146)
.
2015
Persistent link: https://www.econbiz.de/10011283758
Saved in:
47
Mobile Marketing im Kaufentscheidungsprozess
Holland, Heinrich
;
Koch, Beate
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 71-102)
.
2015
Persistent link: https://www.econbiz.de/10011308016
Saved in:
48
Die zweite Hälfte des Schachbretts : wie disruptive Technologien eine neue Qualität des Dialogmarketing ermöglichen
Kölmel, Bernhard
;
Wüstemann, Johanna
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 37-47)
.
2015
Persistent link: https://www.econbiz.de/10011308020
Saved in:
49
Success factors influencing consumers' willingness to purchase brands advertised through the mobile phone
Ruiz Mafe, Carla
;
Boluda, Inés Küster
;
García, …
- In:
Mobile electronic commerce : foundations, development, …
,
(pp. 395-412)
.
2015
Persistent link: https://www.econbiz.de/10010494914
Saved in:
50
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
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