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Viral marketing
61
Virales Marketing
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Consumer behaviour
34
Konsumentenverhalten
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Social Web
17
Social web
17
Internet marketing
15
Online-Marketing
15
Customer satisfaction
10
Kundenzufriedenheit
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word-of-mouth
8
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7
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social media
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Bridges, K. Robert
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Harnish, Richard J.
2
Pozharliev, Rumen
2
Reynolds, Kristy E.
2
Saenger, Christina
2
Thomas, Veronica L.
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Akdim, Khaoula
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Baines, Paul
1
Ball, Joan P.
1
Ballestar, María Teresa
1
Barhorst, Jennifer Brannon
1
Bauer, Brittney C.
1
Baum, Matthias
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
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Bock, Dora E.
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Bose Godbole, Mousumi
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Buyova, Daniela
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Casaletto, John P.
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Psychology & marketing
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
4
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
7
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
10
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
Saved in:
11
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
12
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
13
There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama
;
Rubin, Dan
;
Ball, Joan P.
;
Lamberton, Cait
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
Saved in:
14
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
15
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
16
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
17
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
18
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
19
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
20
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
21
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
22
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
23
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
24
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
25
Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias
;
Lu, Chaoren
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
Saved in:
26
My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.
;
Topolinski, Sascha
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10011970154
Saved in:
27
Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S.
;
Hu, Han-Fen
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 210-219
Persistent link: https://www.econbiz.de/10011970157
Saved in:
28
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
29
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
Saved in:
30
Antecedents of retweeting in a (political) marketing context
Walker, Lorna
;
Baines, Paul
;
Dimitriu, Radu
;
MacDonald, …
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
Saved in:
31
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
32
Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
Saved in:
33
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
Saved in:
34
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
Saved in:
35
The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Folse, Judith Anne Garretson
;
Porter, McDowell
;
Bose …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 747-760
Persistent link: https://www.econbiz.de/10011576865
Saved in:
36
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
37
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
38
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
39
Consumer trust in user-generated brand recommendations on Facebook
Chari, Simos
;
Christodoulides, George
;
Presi, Caterina
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1071-1081
Persistent link: https://www.econbiz.de/10011627275
Saved in:
40
Online customer service reviews in urban hotels : a data mining approach
Sánchez-Franco, Manuel J.
;
Navarro García, Antonio
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1174-1186
Persistent link: https://www.econbiz.de/10011627315
Saved in:
41
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
42
The effects of rhetorical figures and cognitive load in word-of-mouth communications
Fox, Gavin L.
;
Rinaldo, Shannon B.
;
St. Amant, Kirk
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1017-1030
Persistent link: https://www.econbiz.de/10011373116
Saved in:
43
Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
Saved in:
44
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
45
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
46
Understanding the relationship between individualism and word of mouth : a self-enhancement explanation
Wien, Anders Hauge
;
Olsen, Svein O.
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 416-425
Persistent link: https://www.econbiz.de/10010362502
Saved in:
47
The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.
;
Taylor, Valerie A.
;
Reynolds, Kristy E.
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
Saved in:
48
EWOM watchdogs : ego-threatening product domains and the policing of positive online reviews
Larson, Lindsay R. L.
;
Denton, L. Trey
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 801-811
Persistent link: https://www.econbiz.de/10010405126
Saved in:
49
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
50
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
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