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9,293
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190
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107
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91
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59
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55
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54
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52
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52
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ECONIS (ZBW)
8,591
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1
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
2
Empowering AI companions for enhanced relationship marketing
Chaturvedi, Rijul
;
Verma, Sanjeev
;
Srivastava, Vartika
- In:
California management review
66
(
2024
)
2
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014583870
Saved in:
3
Network behaviour for tourism business resilience
Sulhaini
;
Saufi, Akhmad
;
Herman, Lalu Edy
;
Scott, Noel
- In:
Tourism and hospitality research : THR
24
(
2024
)
3
,
pp. 431-446
Persistent link: https://www.econbiz.de/10014632187
Saved in:
4
Agri-food enterprises and relationship marketing during COVID-19 : a primary data research through commitment-trust theory
Apostolopoulos, Nikolaos
;
Kakouris, Alexandros
; …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
Saved in:
5
Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
6
Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi
;
Lin, Liming
;
Guo, Zhaoyang
;
Jiang, Juncai
- In:
Journal of service research
27
(
2024
)
3
,
pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
Saved in:
7
Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran
;
Giang-Do Nguyen
;
Thu-Hien Thi Dao
;
Anh-Tin Ngo
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
10
Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Pilny, Henrietta Leonie
;
Papen, Marie-Christin
; …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10013549033
Saved in:
11
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
12
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
13
The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno
;
Alves, Gisela Maria
- In:
International journal of services and operations …
44
(
2023
)
3
,
pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
Saved in:
14
The effect of organisational culture on interorganisational relationship and firm performance
Gonçalves Filho, Cid
;
Monteiro, Plínio Rafael Reis
; …
- In:
International journal of business performance …
24
(
2023
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10014285929
Saved in:
15
Does relationship marketing have a dark side? : a theoretical perspective
Deepika
;
Singh, Shashank Vikram Pratap
;
Paul, Mohinder
- In:
International journal of business innovation and …
30
(
2023
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
Saved in:
16
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
17
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
18
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
19
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
20
Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika
;
Singh, Shashank Vikram Pratap
- In:
International journal of business information systems : …
44
(
2023
)
1
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014436447
Saved in:
21
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
22
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
23
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
24
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
25
Competitive network restructuring with spatially loyal customers : a bilevel facility delocation problem
García-Vélez, Juan-Carlos
;
Ruiz-Hernández, Diego
; …
- In:
Computers & operations research : an international journal
161
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014560270
Saved in:
26
The exam location problem : mathematical formulations and variants
Çalık, Hatice
;
Wauters, Tony
;
Vanden Berghe, Greet
- In:
Computers & operations research : an international journal
161
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014560300
Saved in:
27
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
28
Business model design, customer relationship proneness, and customer experience quality
Hu, Baoliang
;
Zhu, Yuwen
;
Zhang, Suping
;
Zhou, Minfei
- In:
Technology analysis & strategic management
36
(
2024
)
3
,
pp. 579-591
Persistent link: https://www.econbiz.de/10014560436
Saved in:
29
Exploring customer citizenship behavior through customer-organization identification
Xie, Lishan
;
Zhang, Wenxuan
;
Guan, Xinhua
;
Huan, Tzung-cheng
- In:
Service science
16
(
2024
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10014564183
Saved in:
30
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
31
How does perceived CSR toward employees influence customer orientation behavior : the moderating role of internal communication
Thinh-Van Vu
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 643-661)
.
2024
Persistent link: https://www.econbiz.de/10014564346
Saved in:
32
Relationship quality in sport : a systematic quantitative literature review
Nolan, Joseph I.
;
Doyle, Jason P.
;
Riot, Caroline
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 491-514
Persistent link: https://www.econbiz.de/10014564381
Saved in:
33
Managing customer churn via service mode control
Kanoria, Yash
;
Lobel, Ilan
;
Lu, Jiaqi
- In:
Mathematics of operations research
49
(
2024
)
2
,
pp. 1192-1222
Persistent link: https://www.econbiz.de/10014564974
Saved in:
34
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
35
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
36
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
37
Designer's attitude : the forms of designer's interactions with customers in the design-led innovation process
Park, Jaehyun
;
Lee, Seoyoun
;
Chang, Younghoon
;
Han, Hyo-Joo
- In:
Creativity and innovation management
33
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10014566360
Saved in:
38
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
39
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
40
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
41
Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Shah, Syed Asim
;
Shoukat, Muhammad Haroon
;
Ahmad, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014566978
Saved in:
42
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
43
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
44
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
45
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
46
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
47
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
48
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
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