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Sales promotion
37
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37
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19
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15
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Journal of promotion management : innovations in planning and applied research
European journal of operational research : EJOR
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
3
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
4
Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
5
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
6
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
7
Forecast adjustments during post-promotional periods
Hewage, Harsha Chamara
;
Perera, H. Niles
;
Baets, Shari de
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 461-472
Persistent link: https://www.econbiz.de/10013207267
Saved in:
8
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
9
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
10
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
11
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
12
Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping
;
Zhao, Ruiqing
;
Yan, Yingchen
;
Zhou, Chi
- In:
European journal of operational research : EJOR
295
(
2021
)
3
,
pp. 935-948
Persistent link: https://www.econbiz.de/10012622422
Saved in:
13
Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
Saved in:
14
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
15
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
16
The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10012179131
Saved in:
17
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
18
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
19
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
20
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
21
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
22
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
23
Promotional framing of green products : mediating role of sale proneness
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10012179086
Saved in:
24
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
25
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
26
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
27
Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony
;
Khajehnezhad, Milad
;
Otieno, Wilkistar
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
Saved in:
28
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
29
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
30
Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Jin, Yannan
;
Wang, Sujuan
;
Hu, Qiying
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 415-424
Persistent link: https://www.econbiz.de/10010486233
Saved in:
31
Primal and dual dynamic Luenberger productivity indicators
Oude Lansink, Alfons G. J. M.
;
Stefanou, Spiro E.
; …
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 555-563
Persistent link: https://www.econbiz.de/10010487971
Saved in:
32
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
33
Online retailers' promotional pricing, free-shipping threshold, and inventory decisions : a simulation-based analysis
Becerril-Arreola, Rafael
;
Leng, Mingming
;
Parlar, Mahmut
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10009771849
Saved in:
34
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
Saved in:
35
Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Sheu, Jiuh Biing
- In:
European journal of operational research : EJOR
214
(
2011
)
2
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009306376
Saved in:
36
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
37
Inventory and sales effort management under unobservable lost sales
Heese, Hans Sebastian
;
Swaminathan, Jayashankar M.
- In:
European journal of operational research : EJOR
207
(
2010
)
3
,
pp. 1263-1268
Persistent link: https://www.econbiz.de/10008702308
Saved in:
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