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1
Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P.
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 129-153
Persistent link: https://www.econbiz.de/10014294173
Saved in:
2
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
3
What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
4
CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.
;
Omoteso, Kamil
;
Adegbite, Emmanuel
- In:
Business & society
60
(
2021
)
4
,
pp. 876-908
Persistent link: https://www.econbiz.de/10012485848
Saved in:
5
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
6
Is the representation of beneficiaries by international nongovernmental organizations (INGOs) still pornographic?
Bhati, Abhishek Singh
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438732
Saved in:
7
A figure is worth a thousand words : the role of visualization in paradox theorizing
Pradies, Camille
;
Berti, Marco
;
Cunha, Miguel Pina e
; …
- In:
Organization studies : an international …
44
(
2023
)
8
,
pp. 1231-1257
Persistent link: https://www.econbiz.de/10014325669
Saved in:
8
Does "chicken soup for the soul" on the product packaging work? : the mediating role of perceived warmth and self-brand connection
Ma, Jianan
;
Li, Fangxuan
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239849
Saved in:
9
A paradigm change : aesthetics in the management of organisations
Sastre, Raquel
;
Yela Aránega, Alba
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229120
Saved in:
10
Typographic design of outdoor signage, restaurant authenticity, and consumers' willingness to dine : extending semiotic theory
Song, Hanqun
;
Ding, Qing Shan
;
Xu, Jing
;
Kim, Jonghyeong
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
7
,
pp. 2388-2409
Persistent link: https://www.econbiz.de/10014314784
Saved in:
11
Recovering the divide : a review of the big data analytics-strategy relationship
Talaoui, Yassine
;
Kohtamäki, Marko
;
Ranta, Mikko
; …
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10014282090
Saved in:
12
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
13
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
14
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
15
Semiotic fieldwork on chaordic tourism destination image management in Seoul during COVID-19
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366068
Saved in:
16
Constructing identity in space and place : semiotic and discourse analyses of museum tourism
Zou, Yongguang
;
Xiao, Honggen
;
Yang, Yong
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366109
Saved in:
17
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
18
Root-cause analysis of process-data quality problems
Andrews, Robert
;
Emamjome, Fahame
;
Ter Hofstede, Arthur
; …
- In:
Journal of business analytics
5
(
2022
)
1
,
pp. 51-75
Persistent link: https://www.econbiz.de/10013270531
Saved in:
19
Understanding the money-sign and how interpretation goes wrong
Matthews, Nicola R.
- In:
Journal of economic issues
56
(
2022
)
4
,
pp. 1040-1075
Persistent link: https://www.econbiz.de/10013539336
Saved in:
20
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
21
"Something seriously wrong with U.S. soccer" : a critical discourse analysis of consumers' twitter responses to U.S. soccer's girls' apparel promotion
Sveinson, Katherine
;
Allison, Rachel
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 446-458
Persistent link: https://www.econbiz.de/10013382103
Saved in:
22
Big semiotics : beyond signs and symbols
Lawes, Rachel
- In:
International journal of market research
61
(
2019
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10012172201
Saved in:
23
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
24
Science and semiotics : what's the relationship?
Lawes, Rachel
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011980253
Saved in:
25
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
26
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
27
Re-representation as work design in outsourcing : a semiotic view
Oshri, Ilan
;
Henfridsson, Ola
;
Kotlarsky, Julia
- In:
Management information systems : mis quarterly
42
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011847622
Saved in:
28
Perceived and projected authenticity of visitor attractions as signs : a Peircean semiotic analysis
Paraskevaidis, Pavlos
;
Weidenfeld, Adi
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548324
Saved in:
29
A machine learning approach to cluster destination image on Instagram
Arefieva, Veronika
;
Egger, Roman
;
Yu, Joanne
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012514390
Saved in:
30
The strange case of "Ugo Fantozzi robot" : control and resistance through comics in a bank
Carollo, Luca
- In:
Organization : the interdisciplinary journal of …
28
(
2021
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10012592631
Saved in:
31
Revealing the unique blend of meanings in corporate identity : an application of the semiotic square
Signori, Paola
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10012181634
Saved in:
32
Label design of wines sold online : effects of perceived authenticity on purchase intentions
Pelet, Jean-Eric
;
Durrieu, François
;
Lick, Erhard
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268977
Saved in:
33
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
34
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
35
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
36
Against financial derivatives : towards an ethics of representation
Hawkes, David
- In:
Journal of interdisciplinary economics
31
(
2019
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011999427
Saved in:
37
Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
38
Putting sexualized labour in the picture : encoding "reasonable entitlement" in the lap dancing industry
Hales, Sophie
;
Riach, Kathleen
;
Tyler, Melissa
- In:
Organization : the interdisciplinary journal of …
26
(
2019
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012160673
Saved in:
39
Albania (go your own way!) to Zimbabwe (a world of wonders) : a rhetorical analysis of the world’s country tourism slogans
Lever, Michael
;
Abbas, Rumaila
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10012165853
Saved in:
40
The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess
;
Amdouni, Cyrine
- In:
International journal of islamic marketing and branding
3
(
2018
)
4
,
pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
Saved in:
41
Charles Sanders Peirce and the social ontology of the firm : a semiotic perspective on human agency
Macedo, Luís Otávio Bau
- In:
Journal of economic issues : jei
52
(
2018
)
4
,
pp. 1036-1055
Persistent link: https://www.econbiz.de/10012008274
Saved in:
42
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
43
The power of PowerPoint : a visual perspective on meaning making in strategy
Knight, Eric
;
Paroutis, Sotirios
;
Heracleous, Loizos
- In:
Strategic management journal
39
(
2018
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10011973546
Saved in:
44
The emergence of compositional grammars in artificial codes
Hong, Fuhai
;
Lim, Wooyoung
;
Zhao, Xiaojian
- In:
Games and economic behavior
102
(
2017
),
pp. 255-268
Persistent link: https://www.econbiz.de/10011792135
Saved in:
45
Adopting a design approach to translate needs and interests of stakeholders in academic entrepreneurship : the MIT Senseable City Lab case
Simeone, Luca
;
Secundo, Giustina
;
Schiuma, Giovanni
- In:
Technovation : the international journal of …
64/65
(
2017
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011893112
Saved in:
46
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
47
Is Consumer Culture Theory research or realpolitik? : a sociology of knowledge analysis of a scientific culture
Ostergaard, Per
;
Bode, Matthias
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 387-395
Persistent link: https://www.econbiz.de/10011542284
Saved in:
48
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
49
The social construction of tourism online destination image : a comparative semiotic analysis of the visual representation of Seoul
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 221-229
Persistent link: https://www.econbiz.de/10011452058
Saved in:
50
Colonials in camouflage : metonymy, mimicry and the reproduction of the colonial order in the age of diversity
Thomson, Kelly
;
Jones, Joanne
- In:
Critical perspectives on accounting : an international …
35
(
2016
),
pp. 58-75
Persistent link: https://www.econbiz.de/10011452500
Saved in:
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