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Labrecque, Lauren I.
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Eigenraam, Anniek W.
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Hennig-Thurau, Thorsten
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Pauwels, Koen
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Ruyter, Ko de
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
137
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
92
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Electronic commerce research
79
Journal of marketing communications
79
Management information systems : mis quarterly
77
Psychology & marketing
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
Cogent business & management
60
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
105
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51
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
52
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
53
Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
Saved in:
54
Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
Saved in:
55
The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu
;
Wu, Jianan
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
Saved in:
56
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
57
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
58
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
Saved in:
59
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
60
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
61
No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011537901
Saved in:
62
How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights
Ranfagni, Silvia
;
Camiciottoli, Belinda Crawford
; …
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 70-85
Persistent link: https://www.econbiz.de/10011537947
Saved in:
63
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
64
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
65
Emotional support, perceived corporate ownership and skepticism toward out-groups in virtual communities
Johnson, Devon S.
;
Lowe, Ben
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 1-10
Persistent link: https://www.econbiz.de/10010509560
Saved in:
66
Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement
Schamari, Julia
;
Schaefers, Tobias
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 20-33
Persistent link: https://www.econbiz.de/10011292342
Saved in:
67
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
68
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
69
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
70
Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.
;
Grisaffe, Douglas B.
;
Chonko, …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
Saved in:
71
Increasing price transparency : implications of consumer price posting for consumers' haggling behavior and a seller's pricing strategies
Zhang, Xubing
;
Jiang, Bo
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10010347799
Saved in:
72
Patterns of herding and their occurrence in an online setting/ David J. Langley; Maarten C. Hoeve; J. Roland Ortt; Nico Pals; Bob van der Vecht
Langley, David J.
;
Hoeve, Maarten C.
;
Ortt, Roland
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10010347817
Saved in:
73
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
74
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
75
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
76
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
77
What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
Saved in:
78
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
79
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
80
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
81
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
82
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
83
Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
Saved in:
84
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
85
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
86
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
87
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten
;
Hofacker, Charles F.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Saved in:
88
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
89
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
Saved in:
90
A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van
;
Ruyter, Ko de
;
Cox, David
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
Saved in:
91
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
92
Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
93
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
94
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
95
We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
Saved in:
96
Social media peer communication and impacts on purchase intentions : a consumer socialization framework
Wang, Xia
;
Yu, Chunling
;
Wei, Yujie
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 198-208
Persistent link: https://www.econbiz.de/10009631561
Saved in:
97
Brand performances in social media
Singh, Sangeeta
;
Sonnenburg, Stephan
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 189-197
Persistent link: https://www.econbiz.de/10009631567
Saved in:
98
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
99
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
100
The role of marketing in social media : how online consumer reviews evolve
Chen, Yubo
;
Fay, Scott
;
Wang, Qi
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10009129700
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