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Search: subject_exact:"Viral marketing"
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Viral marketing
41
Virales Marketing
41
Consumer behaviour
26
Konsumentenverhalten
26
Internet marketing
24
Online-Marketing
24
Social Web
20
Social web
20
Online retailing
15
Online-Handel
15
E-commerce
10
Electronic Commerce
10
Personalisierung
8
Personalization
8
Data Mining
6
Data mining
6
Online review
4
Online reviews
4
Sentiment analysis
4
eWOM
4
Advertising
3
Beziehungsmarketing
3
Consumer reviews
3
Customer satisfaction
3
Experiment
3
Facebook
3
Kundenzufriedenheit
3
Relationship marketing
3
Social media
3
Werbung
3
Word-of-mouth
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Business network
2
Cognition
2
Credibility
2
Customer integration
2
Decision
2
Digital platform
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41
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English
41
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Fan, Weiguo
2
Liu, Qihua
2
Tsao, Wen-Chin
2
Zhang, Liyi
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Almazroi, Abdulwahab Ali
1
Ameen, Nisreen
1
An, Jaeyoung
1
Atayah, Osama Fayez
1
Bae, Soonyong
1
Ballouk, Houssein
1
Bilal, Muhammad
1
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1
Calderón-Monge, Esther
1
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1
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1
Chen, Kun
1
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1
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1
De Keyzer, Freya
1
Dens, Nathalie
1
Dey, Bidit
1
Dhiaf, Mohamed Mahjoub
1
Du, Rong
1
Duffett, Rodney Graeme
1
Feng, Junzheng
1
Flanagin, Andrew J.
1
Fu, Dongpu
1
Gaganpreet Singh
1
Goh, Tiong-thye
1
Hanssens, Dominique M.
1
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1
Hatton, Corey
1
Herrando, Carolina
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Hong, Yili
1
Hou, Lei
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Hsieh, Ming-Tsang
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Electronic commerce research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
41
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1
The impact of electronic word-of-mouth on corporate performance during COVID-19
Khalifa, Ali Haj
;
Khakan Najaf
;
Atayah, Osama Fayez
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 655-674
Persistent link: https://www.econbiz.de/10015062340
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
4
The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein
;
Jabeur, Sami Ben
;
Boubaker, Sabri
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
Saved in:
5
Examining how online store managers' responses to negative reviews affect potential shoppers
Kim, Eugene
;
Lee, Choong C.
;
An, Jaeyoung
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 863-900
Persistent link: https://www.econbiz.de/10015062806
Saved in:
6
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
7
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
8
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
9
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
11
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
12
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
13
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
14
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
15
Assessing hotel decision-making of disabled guests : satisfaction correlation study between online comments’ credibility and perceived risk
Zhang, Yan
;
Yang, Qiongjing
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012698235
Saved in:
16
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
17
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
18
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
19
Exploring contextual factors from consumer reviews affecting movie sales : an opinion mining approach
Cheng, Li-Chen
;
Huang, Chi-Lun
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 807-832
Persistent link: https://www.econbiz.de/10012309229
Saved in:
20
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
21
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
22
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
23
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
24
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
25
Receiver response to referral reward programs in social networks
Wang, Qi
;
Mao, Yunxia
;
Zhu, Ji
;
Zhang, Xiaohang
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Saved in:
26
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
27
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
28
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
29
Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue
;
Chen, Guoqing
;
Wei, Qiang
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011699061
Saved in:
30
Investigating transitive influences on WOM : from the product network perspective
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011699145
Saved in:
31
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
32
The role of online buzz for leader versus challenger brands : the case of the MP3 player market
Shin, Hyun S.
;
Hanssens, Dominique M.
;
Kim, Kyoo Il
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 503-528
Persistent link: https://www.econbiz.de/10011598928
Saved in:
33
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
Saved in:
34
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
35
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
36
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
37
Which type of online review is more persuasive? : the influence of customer reviews and critic ratings on moviegoers
Tsao, Wen-Chin
- In:
Electronic commerce research
14
(
2014
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10010482276
Saved in:
38
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Saved in:
39
Textual factors in online product reviews : a foundation for a more influential approach to opinion mining
Robinson, Regan
;
Goh, Tiong-thye
;
Zhang, Rui
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 301-330
Persistent link: https://www.econbiz.de/10009663934
Saved in:
40
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Tang, Yu-chien
- In:
Electronic commerce research
12
(
2012
)
2
,
pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Saved in:
41
Gender differences in consumers’ perception of online consumer reviews
Bae, Soonyong
;
Lee, Taesik
- In:
Electronic commerce research
11
(
2011
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009126470
Saved in:
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