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Loureiro, Sandra Maria Correia
7
Dieck, M. Claudia tom
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Flavián Blanco, Carlos
5
Ibáñez-Sánchez, Sergio
5
Orús, Carlos
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Bigné Alcañiz, J. Enrique
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Chylinski, Mathew
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Heller, Jonas
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Huang, Tseng-Lung
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Javornik, Ana
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Meißner, Martin
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Lee, Seung Hwan Mark
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Leung, Xi Y.
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Mahr, Dominik
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McLean, Graeme J.
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Park, Minjung
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Rejeb, Abderahman
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Sands, Sean
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Spielmann, Nathalie
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Treiblmaier, Horst
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Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
19
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
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Journal of promotion management : innovations in planning and applied research
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International journal of hospitality management
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International journal of production research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Asia Pacific journal of marketing and logistics
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tourism management perspectives : TMP
5
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
Journal of travel and tourism marketing
4
Journal of vacation marketing
4
Marketing intelligence & planning
4
The international journal of management education
4
Human resource management review
3
IEEE transactions on engineering management : EM
3
Information systems and e-business management : ISeB
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Information technology & tourism
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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ECONIS (ZBW)
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1
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
2
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
3
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
4
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
5
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun
;
Wang, Jingyue
;
Zhang, Jinyi
;
Wang, Ying
; …
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457770
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
9
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
10
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
11
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
12
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
13
How can virtual and augmented reality facilitate international business?
Kshetri, Nir
;
Dwivedi, Yogesh Kumar
- In:
Thunderbird international business review
66
(
2024
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10014507691
Saved in:
14
Virtual reality in tourism : adoption scepticism and resistance
Cham Tat Huei
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
Tourism review
79
(
2024
)
2
,
pp. 337-354
Persistent link: https://www.econbiz.de/10014512232
Saved in:
15
How virtual meetings stimulate process innovations in organisations : mixed-methods evidence from emergency response providers
Redlbacher, Friederilke
;
Hattke, Fabian
- In:
Innovation: organization & management : IOM
26
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014513316
Saved in:
16
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
17
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
18
Can virtual reality nudge toward green investing? : an experiment with small business entrepreneurs
Vassilopoulos, Achilleas
;
Papadaki, Lydia
;
Koundouri, Phoebe
- In:
Review of behavioral finance : RBF
16
(
2024
)
2
,
pp. 322-340
Persistent link: https://www.econbiz.de/10014515824
Saved in:
19
Time to imagine an escape : investigating the consumer timework at play in augmented reality
Preece, Chloe
;
Skandalis, Alexandros
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 92-118
Persistent link: https://www.econbiz.de/10014466295
Saved in:
20
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
21
A buzzword, a phase or the next chapter for the Internet? : the status and possibilities of the metaverse for tourism
Wei, Wei
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014467556
Saved in:
22
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
23
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
24
Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
Saved in:
25
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
26
Assessing the moderating effects of involvement on tourist attitudes and intentions through virtual reality applications
Talawar, Abhishek
;
Suresh, Sheena
;
Alathur, Sreejith
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 1050-1069
Persistent link: https://www.econbiz.de/10014526844
Saved in:
27
"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital fashion in virtual worlds
Venturini, Alice
;
Columbano, Martina
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10014529897
Saved in:
28
Virtual agents in the public service : examining citizens' value-in-use
Scutella, Maryanne
;
Plewa, Carolin
;
Reaiche, Carmen
- In:
Public management review
26
(
2024
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10014477368
Saved in:
29
The effects of perceived network characteristics on knowledge exchange in virtual communities
Shin, Seung Kyoon
;
Kang, Kyungwoo
;
Sanders, G. L.
- In:
Decision sciences
54
(
2023
)
6
,
pp. 615-631
Persistent link: https://www.econbiz.de/10014473216
Saved in:
30
Close encounters with the virtual kind : defining a human-virtual agent coexistence framework
Arsenyan, Jbid
;
Mirowska, Agata
;
Piepenbrink, Anke
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014473418
Saved in:
31
The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context
Boissieu, Élodie de
;
Baudier, Patricia
- In:
Journal of organizational change management
36
(
2023
)
7
,
pp. 1163-1179
Persistent link: https://www.econbiz.de/10014474650
Saved in:
32
Exploring the role of augmented reality in purchase intention : through flow and immersive experience
Pathak, Kanishka
;
Prakash, Gyan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014476883
Saved in:
33
Examining the antecedents of effectiveness of training through virtual learning environment
Mathur, Swati
;
Trivedi, Rushabh
;
Shukla, Mahendra Kumar
; …
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 458-476
Persistent link: https://www.econbiz.de/10014331603
Saved in:
34
Metaverse changing realm of the business world : a bibliometric snapshot
Mehta, Mita
;
Pancholi, Garima
;
Saxena, Abhineet
- In:
The journal of management development
42
(
2023
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10014332111
Saved in:
35
Virtually present others and their influence on complainants' follow-ups and firm response
Rios, Rosa E.
;
Riquelme, Hernan E.
;
Comai, Alessandro
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 989-1003
Persistent link: https://www.econbiz.de/10014333589
Saved in:
36
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
37
Antecedents and outcomes of virtual presence in online shopping : a perspective of SOR (Stimulus‑Organism‑Response) paradigm
Chen, Mei‑Ju
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014437302
Saved in:
38
Impact of virtual community interaction, technology fit, and compatibility in examining the students performance : mediating role of e-class satisfaction
Kumar, Manoj
;
Mamgain, Pradeep
;
Pasumarti, Srinivas Subbarao
- In:
International journal of business innovation and …
31
(
2023
)
4
,
pp. 563-585
Persistent link: https://www.econbiz.de/10014437930
Saved in:
39
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
40
Understanding consumers' purchase intention in virtual reality commerce environment
Hsiao, Kuo-Lun
;
Lin, Kuan-Yu
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1428-1442
Persistent link: https://www.econbiz.de/10014440196
Saved in:
41
Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
Saved in:
42
Design affordance in VR and customization intention : is customer inspiration a missing link?
Zhou, Fei
;
Zhang, Na
;
Wang, Na
;
Mou, Jian
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014444060
Saved in:
43
Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul
;
Drumwright, Minette E.
;
Piscarac, Diana
- In:
Nonprofit management & leadership
34
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
Saved in:
44
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
45
"Co-creating" experiential learning in the metaverse- extending the Kolb's learning cycle and identifying potential challenges
Sinha, Ekta
- In:
The international journal of management education
21
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014458933
Saved in:
46
Customer inspiration in the augmented reality online shopping context : antecedents and consequences
Kasamani, Tamara
;
Abass, Alaa
;
Mostapha, Nahale
- In:
Middle East journal of management : MEJM
10
(
2023
)
5
,
pp. 551-573
Persistent link: https://www.econbiz.de/10014424528
Saved in:
47
Own goal or home run? : exploring the implementation of virtual reality training in football and baseball organisations
Dowsett, Ross
;
Kinrade, Noel
;
Whiteside, David
;
Lawson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10014426563
Saved in:
48
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
49
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
50
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
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