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68
Social web
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Consumer behaviour
43
Konsumentenverhalten
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Internet marketing
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Online-Marketing
41
Beziehungsmarketing
20
Relationship marketing
20
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social media
19
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18
Electronic Commerce
18
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Online-Handel
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trust
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social media marketing
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Hazari, Sunil
3
Al-Adwan, Ahmad Samed
2
Donthu, Naveen
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sethna, Beheruz N.
2
Abou-Elgheit, Emad
1
Afum, Ebenezer
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
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1
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1
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1
Alhakimi, Wail
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Alhorani, Alaa
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1
Alwadhan, Ramzi
1
Amily Fikry
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Amritesh
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Araujo, Priscila Graziele
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Arroyo, Pilar
1
Aruan, Daniel Tumpal Hamonangan
1
Asamoah, George
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Atkins, Kelly Green
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Barbosa, Belem
1
Bee Lian Song
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
166
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Springer eBook Collection
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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ECONIS (ZBW)
68
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1
Understanding loyalty towards Facebook and the mediating role of trust : an expectation confirmation theory perspective
Hazari, Sunil
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10015063978
Saved in:
2
I like, I don't like, I don't know : consumers' attitude towards marketing content in social media from Gen Y glasses
Nor Azimah Kamaruddin
;
Lennora Putit
;
Amily Fikry
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 308-329
Persistent link: https://www.econbiz.de/10015063981
Saved in:
3
Who influences the influencer : a network analytical study of an influencer's peer-based importance
Perret, Jens K.
- In:
International journal of electronic marketing and …
15
(
2024
)
3
,
pp. 370-392
Persistent link: https://www.econbiz.de/10015063988
Saved in:
4
A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi
;
Singh, Animesh
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
Saved in:
5
The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity
Bee Lian Song
;
Liew, Chee Yoong
;
Muthaloo Subramaniam
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10015064018
Saved in:
6
Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George
;
Seglah, Samuel Kingsford
;
Coffie, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
Saved in:
7
Intelligent model to improve the efficacy of healthcare content marketing by auto-tagging and exploring the veracity of content using opinion mining
Hari, S. Sri
;
Porkodi, S.
;
Saranya, R.
;
Vijayakumar, N.
- In:
International journal of electronic marketing and …
15
(
2024
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10015063941
Saved in:
8
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
9
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
10
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
11
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
12
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
13
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
14
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
15
NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
Milán, Paula Núñez
;
Sanz, Manuel Palomar
;
Vázquez, …
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 242-258
Persistent link: https://www.econbiz.de/10013255658
Saved in:
16
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
17
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
18
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
19
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
20
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
21
Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
Nam, Changhyun
;
Kim, Young Do
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10012509377
Saved in:
22
Facebook usage intensity and compulsive buying tendency : the mediating role of envy, self-esteem, and self-promotion and the moderating role of depression
Ahamed, A. F. M. Jalal
;
Limbu, Yam B.
;
Al Mamun, Md.
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 69-88
Persistent link: https://www.econbiz.de/10012509394
Saved in:
23
Social media and the decision-making process : empirical evidence from Yemen
Alhakimi, Wail
;
Alwadhan, Ramzi
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 133-155
Persistent link: https://www.econbiz.de/10012509413
Saved in:
24
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
25
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
26
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
27
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
28
The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
29
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
30
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
31
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
32
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
33
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
34
Success and failure factors of social media integration : insights from business experience
Al-Essa, Maha
;
Ben Yahia, Imene
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10012036990
Saved in:
35
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
36
Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
Saved in:
37
Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
38
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
39
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
40
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
41
Social tie strength and virtual goods purchase decisions of online game players
Zhao, Ping
;
Qiu, Chun
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 283-300
Persistent link: https://www.econbiz.de/10011858760
Saved in:
42
Influence of user generated content in online shopping : impact of gender on purchase behaviour, trust, and intention to purchase
Sethna, Beheruz N.
;
Hazari, Sunil
;
Bergiel, Blaise
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 344-371
Persistent link: https://www.econbiz.de/10011858781
Saved in:
43
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
44
Managing online environment cues : evidence from Generation Y consumers
Matic, Matea
;
Vojvodic, Katija
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011790515
Saved in:
45
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
46
Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy
;
Korzenny, Felipe
;
Rodriguez-Mori, Howard
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
Saved in:
47
The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa
;
Scuderi, Alessandro
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
Saved in:
48
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
49
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
50
Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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