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Search: "Journal of targeting, measurement and analysis for marketing"
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Mathur, Anil
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Medury, Yajulu
4
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Journal of targeting, measurement and analysis for marketing
178
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133
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1
Measurement and meaning of religiosity : a cross-cultural comparison of religiosity and charitable giving
Mathur, Anil
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 84-95
Persistent link: https://www.econbiz.de/10009611668
Saved in:
2
Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving
Mathur, Anil
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 84-96
Persistent link: https://www.econbiz.de/10009997631
Saved in:
3
Effective frequency estimates in local media planning practice
Makienko, Igor
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10009550811
Saved in:
4
Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
Saved in:
5
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
Saved in:
6
Impact of category management practices on customer satisfaction - findings from Kuwaiti grocery retail sector
Sharif, Khurram
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10009550818
Saved in:
7
Drivers of three SMS ad responses
Riquelme, Hernan E.
;
Rios, Rosa E.
;
Al Enezi, Saleh O.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009550820
Saved in:
8
Measuring consumer-based brand equity across brand portfolios : many-facet item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 254-260
Persistent link: https://www.econbiz.de/10009702554
Saved in:
9
Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
Watchravesringkan, Kittichai
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 235-253
Persistent link: https://www.econbiz.de/10009702559
Saved in:
10
Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez Salinas, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
Saved in:
11
Marketing audits : the forgotten side of management?
Gama, António Pimenta da
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009702564
Saved in:
12
The strategic analysis of online customers' repeat purchase intentions
Pokryshevskaya, Elena B.
;
Antipov, Evgeny A.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 203-211
Persistent link: https://www.econbiz.de/10009702566
Saved in:
13
Influence of mall attributes and demographics on Indian consumer' mall involvement behavior : an exploratory study
Khare, Arpita
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 192-202
Persistent link: https://www.econbiz.de/10009702568
Saved in:
14
Measuring synergistic media channel performance in an online environment
Robertshaw, Gary S.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 185-191
Persistent link: https://www.econbiz.de/10009702570
Saved in:
15
Demographic impacts on environmentally friendly purchase behaviors
Fisher, Caroline
;
Bashyal, Shristy
;
Bachman, Bonnie
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 172-184
Persistent link: https://www.econbiz.de/10009702571
Saved in:
16
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
17
Perturbation model for a product of joint consumption
Dawra, Jagrook
;
Katyal, Kanupriya
;
Reddy, M. N.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 145-157
Persistent link: https://www.econbiz.de/10009702573
Saved in:
18
Global replication of CETSCALE : a study of the Iranian market
Nadimi, Ilghelich
;
Mansori, Shaheen
;
Ismail, Zarina …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10009710881
Saved in:
19
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.
;
Dotson, Michael J.
;
Hyatt, Eva M.
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Saved in:
20
A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
21
Measuring CBBE across brand portfolios : generalizability theory perspective
Wang, Luming
;
Finn, Adam
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009611658
Saved in:
22
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
23
Customer portfolio analysis : crisp classification versus fuzzy classification - based on the supermarket industry
Hiziroglu, Abdulkadir
;
Patwa, Jeeyan
;
Talwar, Vishal
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009611680
Saved in:
24
Drivers of three SMS ad responses
Riquelme, Hernan E
;
Rios, Rosa E
;
Enezi, Saleh O Al
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009960350
Saved in:
25
Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector
Sharif, Khurram
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009960351
Saved in:
26
Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009960352
Saved in:
27
Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10009960353
Saved in:
28
Effective frequency estimates in local media planning practice
Makienko, Igor
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009960354
Saved in:
29
Customer portfolio analysis: Crisp classification versus fuzzy classification – Based on the supermarket industry
Hiziroglu, Abdulkadir
;
Patwa, Jeeyan
;
Talwar, Vishal
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 67-84
Persistent link: https://www.econbiz.de/10009997630
Saved in:
30
The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions
Nguyen, Bang
;
Li, Mo
;
Chen, Cheng-Hao (Steve)
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10009997632
Saved in:
31
Measuring CBBE across brand portfolios: Generalizability theory perspective
Wang, Luming
;
Finn, Adam
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009997633
Saved in:
32
A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically
Chen, Annie
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10009997634
Saved in:
33
Dimensions of the dog–human relationship: A segmentation approach
Boya, Unal O
;
Dotson, Michael J
;
Hyatt, Eva M
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10009997635
Saved in:
34
Perturbation model for a product of joint consumption
Dawra, Jagrook
;
Katyal, Kanupriya
;
Reddy, M N
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 145-157
Persistent link: https://www.econbiz.de/10010056392
Saved in:
35
The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010056393
Saved in:
36
Demographic impacts on environmentally friendly purchase behaviors
Fisher, Caroline
;
Bashyal, Shristy
;
Bachman, Bonnie
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 172-184
Persistent link: https://www.econbiz.de/10010056394
Saved in:
37
Measuring synergistic media channel performance in an online environment
Robertshaw, Gary S
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 185-191
Persistent link: https://www.econbiz.de/10010056395
Saved in:
38
Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study
Khare, Arpita
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 192-202
Persistent link: https://www.econbiz.de/10010056396
Saved in:
39
The strategic analysis of online customers’ repeat purchase intentions
Pokryshevskaya, Elena B
;
Antipov, Evgeny A
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 203-211
Persistent link: https://www.econbiz.de/10010056397
Saved in:
40
Marketing audits: The forgotten side of management?
da Gama, António Pimenta
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 212-222
Persistent link: https://www.econbiz.de/10010056398
Saved in:
41
Methodological issues in cross-cultural research: An overview and recommendations
Buil, Isabel
;
de Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 223-234
Persistent link: https://www.econbiz.de/10010056399
Saved in:
42
Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand
Watchravesringkan, Kittichai
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 235-253
Persistent link: https://www.econbiz.de/10010056400
Saved in:
43
Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective
Wang, Luming
;
Finn, Adam
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 254-260
Persistent link: https://www.econbiz.de/10010056401
Saved in:
44
Global replication of CETSCALE: A study of the Iranian market
Nadimi, Ilghelich
;
Mansori, Shaheen
;
Ismail, Zarina …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3
,
pp. 261-268
Persistent link: https://www.econbiz.de/10010056402
Saved in:
45
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
46
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009809196
Saved in:
47
Role of demographics, social connectedness and prior internet experience in adoption of online shopping : applications for direct marketing
Naseri, Mohammad Bakher
;
Elliott, Greg
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009270782
Saved in:
48
Role of demographics, social connectedness and prior internet experience in adoption of online shopping: Applications for direct marketing
Naseri, Mohammad Bakher
;
Elliott, Greg
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009181947
Saved in:
49
Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
Saved in:
50
The impact of scale width on responses for multi-item, self-report measures
Felix, Reto
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 153-164
Persistent link: https://www.econbiz.de/10009426789
Saved in:
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