Saarijärvi, Hannu; Joensuu, Johanna; Rintamaki, Timo; … - In: International Journal of Retail & Distribution Management 46 (2018) 11/12, pp. 1092-1107
Purpose: Consumer-to-consumer (C2C) electronic commerce (e-commerce) is shaping contemporary retailing. Despite the fact that a large amount of C2C e-commerce is conducted in social media-based platforms (e.g. Facebook), it has remained an unexplored area of research, though social media as a...