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Ko, Eunju
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Lim, Weng Marc
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Journal of business research : JBR
SpringerLink / Bücher
181
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
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Journal of historical research in marketing
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Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
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Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
27
Journal of business ethics : JOBE
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The journal of business & industrial marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Premier reference source
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of advertising research
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The marketing review
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essentials
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ECONIS (ZBW)
119
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1
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119
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
5
The making of marketing decisions in modern marketing environments
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
8
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
9
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
10
Maintaining market legitimacy : a discursive-hegemonic perspective on meat
Wiart, Lucie
;
Özçaglar-Toulouse, Nil
;
Shaw, Deirdre
- In:
Journal of business research : JBR
144
(
2022
),
pp. 391-402
Persistent link: https://www.econbiz.de/10013184985
Saved in:
11
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
12
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
13
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
14
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
15
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
16
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
17
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
18
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
19
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
20
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
21
Emerging technology as a platform for market shaping and innovation
Kaartemo, Valtteri
;
Nyström, Anna-Greta
- In:
Journal of business research : JBR
124
(
2021
),
pp. 458-468
Persistent link: https://www.econbiz.de/10012493946
Saved in:
22
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
23
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
24
The value of marketing innovation : market-driven versus market-driving
Tang, Ya
;
Zhanga, Shaoling Katee
;
Peng, Jianping
- In:
Journal of business research : JBR
126
(
2021
),
pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
Saved in:
25
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
26
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
27
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
28
Mating and marketing
Buss, David M.
;
Foley, Pete
- In:
Journal of business research : JBR
120
(
2020
),
pp. 492-497
Persistent link: https://www.econbiz.de/10012417157
Saved in:
29
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
30
Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser
;
Uslay, Can
- In:
Journal of business research : JBR
113
(
2020
),
pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
Saved in:
31
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
32
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
33
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
34
Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.
;
Crick, Dave
;
Chaudhry, Shiv
- In:
Journal of business research : JBR
113
(
2020
),
pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
Saved in:
35
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
36
The interdependencies of marketing capabilities and operations efficiency in hospitals
Ho, Foo Nin
;
Huang, Chin Wei
- In:
Journal of business research : JBR
113
(
2020
),
pp. 337-347
Persistent link: https://www.econbiz.de/10012230499
Saved in:
37
The accountability paradox : how holding marketers accountable hinders alignment with short-term marketing goals
Casenave, Eric
;
Klarmann, Martin
- In:
Journal of business research : JBR
112
(
2020
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012230560
Saved in:
38
Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Markovitch, Dmitri G.
;
Huang, Dongling
;
Ye, Pengfei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
Saved in:
39
Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.
;
Hill, Matthew D.
;
Kelly, G. Wayne
- In:
Journal of business research : JBR
115
(
2020
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
Saved in:
40
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei
;
Harris, Lloyd C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
Saved in:
41
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
42
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
43
The role of normative marketing ethics
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
Saved in:
44
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
45
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
46
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
47
The downside of prominence in a network of marketing alliances
Watts, Jameson K. M.
;
Koput, Kenneth W.
- In:
Journal of business research : JBR
104
(
2019
),
pp. 196-205
Persistent link: https://www.econbiz.de/10012104960
Saved in:
48
Entrepreneurial marketing dimensions and SMEs performance
Sadiku-Dushi, Nora
;
Dana, Leo Paul
;
Ramadani, Veland
- In:
Journal of business research : JBR
100
(
2019
),
pp. 86-99
Persistent link: https://www.econbiz.de/10012023781
Saved in:
49
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
50
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
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