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Journal of business research : JBR
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
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54
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47
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Journal of consumer behaviour : an international research review
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Journal of business economics : JBE
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28
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Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection / Business and Economics
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
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Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
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20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
5
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
6
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
7
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
8
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
9
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
10
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
11
Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon
;
Jemielniak, Dariusz
;
Gloor, Peter A.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
Saved in:
12
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
13
A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
Saved in:
14
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
15
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
16
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
17
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
18
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
19
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
20
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
21
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
22
Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.
;
Ortinau, David J.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
Saved in:
23
New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
Saved in:
24
How crowdsourcing improves prediction of market-oriented outcomes
Lang, Mark H.
;
Bharadwaj, Neeraj
;
Di Benedetto, C. Anthony
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4168-4176
Persistent link: https://www.econbiz.de/10011553946
Saved in:
25
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
26
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
27
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
28
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
29
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
30
The use of organizational capabilities to increase customer value
Martelo, Silvia
;
Barroso Campos, Carmen
;
Cepeda, Gabriel
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 2042-2050
Persistent link: https://www.econbiz.de/10009772268
Saved in:
31
Attraction and superiority effects in the Chilean marketplace : do they exist with real brands?
Celedon, Paulina
;
Milberg, Sandra
;
Sinn, Francisca
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1780-1786
Persistent link: https://www.econbiz.de/10009772375
Saved in:
32
A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
Saved in:
33
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
34
Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
Saved in:
35
"Translating" between survey answer formats
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
Saved in:
36
A combinatorial optimization based sample identification method for group comparisons
Raschke, Robyn L.
;
Krishen, Anjala S.
;
Kachroo, Pushkin
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1267-1271
Persistent link: https://www.econbiz.de/10009756059
Saved in:
37
Is two-tailed testing for directional research hypotheses tests legitimate?
Cho, Hyun-chul
;
Abe, Shuzo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1261-1266
Persistent link: https://www.econbiz.de/10009756061
Saved in:
38
Marketing's SEM based nomological network : constructs and research streams in 1987 - 1997 and in 1998 - 2008
Ramirez, Edward
;
David, Meredith E.
;
Brusco, Michael J.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1255-1260
Persistent link: https://www.econbiz.de/10009756063
Saved in:
39
Visual ethnography : achieving rigorous and authentic interpretations
Schembri, Sharon
;
Boyle, Maree V.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1251-1254
Persistent link: https://www.econbiz.de/10009756065
Saved in:
40
Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
Saved in:
41
Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon
;
Li, Xiang
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
Saved in:
42
Transformative consumer research
Davis, Brennan
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1241
Persistent link: https://www.econbiz.de/10009756095
Saved in:
43
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
44
A typology of adaptive shopping patterns in recession
Hampson, Daniel P.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 831-838
Persistent link: https://www.econbiz.de/10009756902
Saved in:
45
Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Pagani, Margherita
;
Otto, Peter
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1568-1575
Persistent link: https://www.econbiz.de/10009757027
Saved in:
46
A tale of two cultures : revisiting journal editors' views of replication research
Easley, Richard W.
;
Madden, Charles S.
;
Gray, Van
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1457-1459
Persistent link: https://www.econbiz.de/10009757089
Saved in:
47
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
Saved in:
48
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
Saved in:
49
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
Saved in:
50
Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju
;
Ingram, W. Rhea
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1523-1524
Persistent link: https://www.econbiz.de/10009681944
Saved in:
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