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Europäische Hochschulschriften / 5
Journal of marketing education : JME
Journal of education for business
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The international journal of management education
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Career choice in management and entrepreneurship : a research companion
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Critical perspectives on accounting : an international journal for social and organizational accountability
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ECONIS (ZBW)
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1
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
2
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
3
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
4
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
5
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
6
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
7
Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
8
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
9
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura
;
Fergurson, J. Ricky
;
Harris, Eric G.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
Saved in:
10
Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan
;
You, Jung S.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013473724
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11
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
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12
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
13
Teaching the online marketing research course for MBA students
Peterson, Mark
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
Saved in:
14
Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches
Faranda, William T.
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012485740
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15
The use of interest-inventory measurements in marketing education : improving MBA student team effectiveness
Lemken, Russell
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012485745
Saved in:
16
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
17
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
18
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
19
Sales student preconceptions and a novel approach to sales curriculum mapping : insights, implications, and application for sales educators
Hammond, Robert W.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10012391646
Saved in:
20
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
21
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
22
Intercollegiate social media education ecosystem
Abney, Alexandra K.
;
Cook, Laurel A.
;
Fox, Alexa K.
; …
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Saved in:
23
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
24
Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
Saved in:
25
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
26
Students of a feather "flocked" together : a group assignment method for reducing free-riding and improving group and individual learning outcomes
Harding, Lora Mitchell
- In:
Journal of marketing education : JME
40
(
2018
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10011920802
Saved in:
27
Faculty scholarship has a profound positive association with student evaluations of teaching : except when it doesn't
Carter, Robert E.
- In:
Journal of marketing education : JME
38
(
2016
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10011460089
Saved in:
28
Using clickers in a large business class : examining use behavior and satisfaction
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of marketing education : JME
38
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011460091
Saved in:
29
Knowledge acquisition and readiness assurance testing : the connected notes intervention
Young, Mark R.
- In:
Journal of marketing education : JME
38
(
2016
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011665000
Saved in:
30
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Saved in:
31
Implementing "marketing me" : a simulation enhanced variant for a student self-marketing exercise
Flostrand, Andrew
;
Ho, Jason Y. C.
;
Krider, Robert E.
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 83-89
Persistent link: https://www.econbiz.de/10011537303
Saved in:
32
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Saved in:
33
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
Saved in:
34
Special issue: Digital and social media marketing in business education : implications for student engagement
Crittenden, Victoria Lynn
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011410655
Saved in:
35
The effects of survey timing on student evaluation of teaching measures obtained using online surveys
Estelami, Hooman
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10010514532
Saved in:
36
Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon
;
Peltier, James
;
Pomirleanu, Nadia
; …
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
Saved in:
37
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
38
Social media and marketing education : a review of current practices in curriculum development
Brocato, E. Deanne
;
White, Nathan James
;
Bartkus, Kenneth
; …
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 76-87
Persistent link: https://www.econbiz.de/10011336519
Saved in:
39
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
Saved in:
40
Salesperson ethics : an interactive computer simulation
Castleberry, Stephen Bryon
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 209-216
Persistent link: https://www.econbiz.de/10010393234
Saved in:
41
Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.
;
Whalen, D. Joel
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
Saved in:
42
The advanced course in professional selling
Loe, Terry W.
;
Inks, Scott
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 182-196
Persistent link: https://www.econbiz.de/10010393237
Saved in:
43
Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha
;
Kumar, Poonam
;
Tarasi, Crina
;
Wilson, Holt
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
Saved in:
44
Self-directed learning : a tool for lifelong learning
Boyer, Stefanie L.
;
Edmondson, Diane R.
;
Artis, Andrew B.
; …
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010345563
Saved in:
45
Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
Saved in:
46
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
47
Ethical dilemmas and emergent values encountered by working college students : implications for marketing educators
Bush, Victoria D.
;
Smith, Rachel Korthage
;
Bush, Alan J.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010204816
Saved in:
48
Integration and exchange : how executive MBA students envision ethics education
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10010204818
Saved in:
49
Effects of participation in a simulation game on marketing students’ numeracy and financial skills
Brennan, Ross
;
Vos, Lynn
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 259-270
Persistent link: https://www.econbiz.de/10010210092
Saved in:
50
A multicultural service sensitivity exercise for maerketing students
Rosenbaum, Mark S.
;
Moraru, Ioana
;
Labrecque, Lauren I.
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009773186
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