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~isPartOf:"The journal of personal selling & sales management : JPSSM"
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The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
13
Harvard business review : HBR
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Direct store delivery : concepts, applications and instruments
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ERIM report series research in management
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Journal of the Academy of Marketing Science
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Mit 60 Tabellen
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Premier reference source
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Data mining for design and marketing
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Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 1
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HMD : Praxis der Wirtschaftsinformatik
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Interactive and multi-channel marketing
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International journal of business innovation and research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing analytics : JMA
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Journal of service research : JSR
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
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ECONIS (ZBW)
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
3
Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
Saved in:
4
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
5
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
6
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
7
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
Saved in:
8
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
9
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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10
Toward understanding new sales employees' participation in marketing-related technology : motivation, voluntariness, and past performance
Levin, Michael A.
;
Hansen, Jared M.
;
Laverie, Debra A.
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009580907
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11
Network agility as a trigger for enhancing firm performance : a case study of a high-tech firm implementing the mixed channel strategy
Chen, Wun-hwa
;
Chiang, Ai-hsuan
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10009160096
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12
Organisational, technical and data quality factors in CRM adoption : SMEs perspective
Alshawi, Sarmad
;
Missi, Farouk
;
Irani, Zahir
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 376-383
Persistent link: https://www.econbiz.de/10008991585
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13
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
14
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
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15
The impact of new technologies on customer satisfaction and business to business customer relationships : evidence from the soft drinks industry
Ryding, Daniella
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 224-228
Persistent link: https://www.econbiz.de/10003978382
Saved in:
16
A framework of technology mediation in consumer selling : implications for firms and sales management
Sharma, Arun
;
Sheth, Jagdish N.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003981274
Saved in:
17
A social learning perspective on sales technology usage : preliminary evidence from an emerging economy
Onyemah, Vincent
;
Swain, Scott D.
;
Hanna, Richard
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10003981275
Saved in:
18
Characteristics that enhance training effectiveness in implementing technological change in sales strategy : a field-based exploratory study
Sarin, Shikhar
;
Sego, Trina
;
Kohli, Ajay Kumar
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003981277
Saved in:
19
An assessment of the use of technology in the direct selling industry
Ferrell, Linda
;
Gonzalez-Padron, Tracy L.
;
Ferrell, Odies C.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
Saved in:
20
Measuring corporate affinity for technology : a scale for customers and employees
Fleming, David E.
;
Artis, Andrew B.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10003981283
Saved in:
21
The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance
Soopramanien, Didier
;
Juan, Liu Hong
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 306-312
Persistent link: https://www.econbiz.de/10003989695
Saved in:
22
CRM systems and organizational learning : an exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Stein, Alex
;
Smith, Michael
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 198-206
Persistent link: https://www.econbiz.de/10003848013
Saved in:
23
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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24
The sales force technology-performance chain : the role of adaptive selling and effort
Rapp, Adam
;
Agnihotri, Raj
;
Forbes, Lukas P.
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10003774596
Saved in:
25
Understanding success and failure in customer relationship management
King, Stephen F.
;
Burgess, Thomas F.
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 421-431
Persistent link: https://www.econbiz.de/10003733195
Saved in:
26
Effects of sales force automation use on sales force activities and customer relationship management processes
Moutot, Jean-Michel
;
Bascoul, Ganae͏̈l
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003735699
Saved in:
27
Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Papastathopoulou, Paulina
;
Avlonitis, George J.
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003450766
Saved in:
28
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming
;
Kalwani, Manohar U.
;
Akçura, Tolga
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
Saved in:
29
Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.
;
Brezger, Andreas
;
Belitz, Christane
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
Saved in:
30
A scalable algorithm for the market basket analysis
Cavique, Luís
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 400-407
Persistent link: https://www.econbiz.de/10003584780
Saved in:
31
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
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