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~subject:"Marketing"
~subject:"B-to-B-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
Customer value
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926
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926
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510
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510
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265
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244
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145
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of marketing
7
Journal of business research : JBR
6
Marketing theory
5
Management decision : MD
3
International journal of services and operations management
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
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2
Journal of strategic marketing
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
Business horizons
1
Business strategy and the environment
1
California management review
1
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1
Foundations and trends in marketing : FTMKT
1
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1
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International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of business performance management
1
International journal of procurement management
1
International journal of public sector management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of forest economics : JFE
1
Journal of global operations and strategic sourcing
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Towards a holistic customer value approach in managing public health care services : a developers' view
Komulainen, Hanna
;
Nätti, Satu
;
Saraniemi, Saila
; …
- In:
International journal of public sector management
36
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10013545701
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
4
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
5
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
6
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
7
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
8
Value proposition in the buyer-seller relationship quality : a mixed method approach
Rejali, Sayyed Mohammad Javad
;
Sanayei, Ali
;
Shafiee, …
- In:
International journal of procurement management
18
(
2023
)
3
,
pp. 357-386
Persistent link: https://www.econbiz.de/10014432687
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
Marketing performance : aligning people, processes, and results
Gama, António Pimenta da
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
Saved in:
11
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
12
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
13
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
14
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
15
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
16
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
17
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
18
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
19
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
20
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
21
Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Akbari, Mohsen
;
Moradipour, Saeed
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012595002
Saved in:
22
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
23
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
24
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
25
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
26
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
27
Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
Saved in:
28
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
29
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
30
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
31
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
32
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
33
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
34
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
35
Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca
;
Moreno, Frau
;
Sebastiano, Lombardo
- In:
Journal of service research
22
(
2019
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
Saved in:
36
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Saved in:
37
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
38
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
39
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
40
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
41
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
42
Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Saved in:
43
What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano
;
Cabiddu, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
Saved in:
44
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
45
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
46
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
47
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
48
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
49
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
50
High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina
;
Barandas, Hortensia
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
Saved in:
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