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~isPartOf:"CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of business research : JBR"
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
Electronic commerce research
Journal of business research : JBR
Journal of retailing and consumer services
44
Psychology & marketing
25
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
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Research
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Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Gabler Edition Wissenschaft
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Information systems and e-business management : ISeB
7
Information technology & tourism
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ECONIS (ZBW)
58
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1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
3
How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
4
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
5
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
8
Virtual reality tourism to satisfy wanderlust without wandering : an unconventional innovation to promote sustainability
Talwar, Shalini
;
Kaur, Puneet
;
Escobar, Octavio
;
Lan, Sai
- In:
Journal of business research : JBR
152
(
2022
),
pp. 128-143
Persistent link: https://www.econbiz.de/10013493966
Saved in:
9
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
10
Shopping in virtual reality : a literature review and future agenda
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
134
(
2021
),
pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
Saved in:
11
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
12
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
13
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
14
From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
Saved in:
15
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
16
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
17
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
Saved in:
18
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
19
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
20
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal
;
Siepmann, Carolin
;
Adler, Jost
- In:
Journal of business research : JBR
124
(
2021
),
pp. 357-373
Persistent link: https://www.econbiz.de/10012493887
Saved in:
21
The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin
;
Song, Ji Hee
;
Choi, Boreum
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
133
(
2021
),
pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
Saved in:
22
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
23
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
24
Telepresence, time distortion, and consumer traits of virtual reality shopping
Han, Sang-Lin
;
An, Myounga
;
Han, Jerry J.
;
Lee, Jiyoung
- In:
Journal of business research : JBR
118
(
2020
),
pp. 311-320
Persistent link: https://www.econbiz.de/10012288606
Saved in:
25
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
26
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
27
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
28
With or without you? : interaction and immersion in a virtual reality experience
Hudson, Sarah
;
Matson-Barkat, Sheila
;
Pallamin, Nico
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 459-468
Persistent link: https://www.econbiz.de/10012023991
Saved in:
29
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
30
A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
31
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
32
Reflections of the extended self : visual self-representation in avatar-mediated environments
Messinger, Paul R.
;
Ge, Xin
;
Smirnov, Kristen
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 531-546
Persistent link: https://www.econbiz.de/10012024007
Saved in:
33
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
34
"Too true to be good?" : when virtual reality decreases interest in actual reality
Deng, Xiaoyan
;
Unnava, H. Rao
;
Lee, Hyojin
- In:
Journal of business research : JBR
100
(
2019
),
pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
Saved in:
35
Exploring barriers to adoption of virtual reality through social media analytics and machine learning : an assessment of technology, network, price and trialability
Laurell, Christofer
;
Sandström, Christian
;
Berthold, Adam
- In:
Journal of business research : JBR
100
(
2019
),
pp. 469-474
Persistent link: https://www.econbiz.de/10012024014
Saved in:
36
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
37
The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
100
(
2019
),
pp. 571-580
Persistent link: https://www.econbiz.de/10012024016
Saved in:
38
"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon
;
Park, Sun-Young
- In:
Journal of business research : JBR
100
(
2019
),
pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
Saved in:
39
Virtual reality and its impact on B2B marketing : a value-in-use perspective
Boyd, D. Eric
;
Koles, Bernadett
- In:
Journal of business research : JBR
100
(
2019
),
pp. 590-598
Persistent link: https://www.econbiz.de/10012024019
Saved in:
40
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
41
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
42
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
43
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
44
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
45
Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk
;
Pawlowski, Suzanne D.
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
Saved in:
46
E-commerce transactions in a virtual environment : virtual transactions
Scarle, Simon
;
Arnab, Sylvester
;
Dunwell, Ian
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 379-407
Persistent link: https://www.econbiz.de/10009663889
Saved in:
47
Virtual destination image : testing a telepresence model
Hyun, Martin Yongho
;
O'Keefe, Robert Martin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 29-35
Persistent link: https://www.econbiz.de/10009549729
Saved in:
48
Advisory services in the virtual world : an empowerment perspective
Li, Manning
;
Buchthal, Stephanie
- In:
Electronic commerce research
12
(
2012
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10009538126
Saved in:
49
Theory of the avatar
Castronova, Edward
-
2003
Persistent link: https://www.econbiz.de/10001738613
Saved in:
50
Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003851246
Saved in:
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