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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry
Calvo-Porral, Cristina
- In:
Case studies in the beer sector
,
(pp. 147-162)
.
2021
Persistent link: https://www.econbiz.de/10012504269
Saved in:
4
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
Saved in:
5
Factors affecting online consumer buying behavior towards essential oils in Penang
Jia Wen Goh
;
Ng, Alex Hou Hong
- In:
Impact of globalization and advanced technologies on …
,
(pp. 279-302)
.
2021
Persistent link: https://www.econbiz.de/10012518393
Saved in:
6
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
7
Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions
Kpossa, Monyédodo Régis
;
Lick, Erhard
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012132294
Saved in:
8
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
9
Olfaktorische Kommunikation als Instrument des Relationship Marketing : eine interdisziplinäre Diskussion
Papen, Marie-Christin
;
Runkehl, Jens
;
Freiherr, Jessica
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 127-139)
.
2020
Persistent link: https://www.econbiz.de/10012271617
Saved in:
10
Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?
Laimer, Isabella
;
Koller, Monika
;
Stumpf, Marcus
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 141-157)
.
2020
Persistent link: https://www.econbiz.de/10012271619
Saved in:
11
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
Saved in:
12
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
13
Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.
;
Smidts, Ale
;
El Haji, Anouar
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
Saved in:
14
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
15
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
16
Sensory expectations generated by colours of red wine labels
Lick, Erhard
;
König, Bettina
;
Kpossa, Monyédodo Régis
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 146-158
Persistent link: https://www.econbiz.de/10011729738
Saved in:
17
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
18
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
19
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
20
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
21
Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 35-64)
.
2015
Persistent link: https://www.econbiz.de/10010469032
Saved in:
22
Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina
;
Grohmann, Bianca
- In:
American journal of business : applying research to …
29
(
2014
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10010349344
Saved in:
23
Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
Saved in:
24
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
25
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
26
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
27
The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph
;
Dennis, Charles
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 14-36
Persistent link: https://www.econbiz.de/10009489016
Saved in:
28
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
29
Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
Saved in:
30
Aromatic and medicinal plants of Tunisia : a market study
Govindasamy, Ramu
;
Jehle, Patricia
;
El Abidine, Ghoudi Zine
- In:
Journal of food products marketing
17
(
2011
)
5
,
pp. 470-486
Persistent link: https://www.econbiz.de/10009427387
Saved in:
31
Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette
- In:
Pervasive advertising
,
(pp. 343-360)
.
2011
Persistent link: https://www.econbiz.de/10009348726
Saved in:
32
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
33
In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael
;
Gan, Sarah
;
Dubelaar, Chris
; …
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 558-564
Persistent link: https://www.econbiz.de/10008988825
Saved in:
34
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
35
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
36
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
Saved in:
37
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
Saved in:
38
Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
Saved in:
39
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
40
Differenzierung über die Sinne : Duftbranding in der modernen Markenkommunikation
Müller-Grünow, Robert
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 250-274)
.
2010
Persistent link: https://www.econbiz.de/10003925020
Saved in:
41
Quelle gouvernance pour les pôles de compétitivité constitués de PME
Mendez, Ariel
;
Bardet, Manuela
- In:
Revue française de gestion : hommes et techniques
35
(
2009
)
190
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003816628
Saved in:
42
Slovenský trh s liečivými, aromatickými a koreninovými rastlinami
Matošková, Dagmar
- In:
Ekonomika poľnohospodárstva : vedecké periodikum k …
9
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003889759
Saved in:
43
The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.
;
Desrochers, Debra M.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
Saved in:
44
New market channels for a non-food agricultural product : the development of an alternative supply chain for the bergamot citrus in Calabria, Italy
Grando, Stefano
- In:
World review of entrepreneurship, management and …
4
(
2008
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003771583
Saved in:
45
Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
Persistent link: https://www.econbiz.de/10003785068
Saved in:
46
Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
Saved in:
47
The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.
;
Bourrain, Aurelie
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
Saved in:
48
Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
Saved in:
49
Düfte und ihr Geheimnis : die Natur als Quelle der Wertschöpfung
Kaiser, Roman
- In:
Streben nach Wertschöpfung : Henri B. Meier ; die …
,
(pp. 56-73)
.
2006
Persistent link: https://www.econbiz.de/10003409240
Saved in:
50
Markenlust durch strategische Dufterlebnisse
Stöhr, Anja
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 441-464)
.
2004
Persistent link: https://www.econbiz.de/10002516462
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