//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
64
Internationales Marketing
64
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
12
Business-to-business marketing
12
Marketing management
10
Marketingmanagement
10
Firm performance
9
Multinationales Unternehmen
9
Transnational corporation
9
Unternehmenserfolg
9
Export
8
Brand
7
Markenartikel
7
Beziehungsmarketing
6
International market entry
6
Internationaler Markteintritt
6
KMU
6
Market research
6
Marktforschung
6
Relationship marketing
6
SME
6
USA
6
United States
6
Welt
6
World
6
Business network
5
E-commerce
5
Electronic Commerce
5
Unternehmensnetzwerk
5
Brand management
4
Consumer behaviour
4
Developing countries
4
Entwicklungsländer
4
Konsumentenverhalten
4
Markenführung
4
South Korea
4
Südkorea
4
Business start-up
3
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
63
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
1
Market information
1
Marktinformation
1
Sammelwerk
1
more ...
less ...
Language
All
English
64
Author
All
Samiee, Saeed
4
Griffith, David A.
2
Hultman, Magnus
2
Johansson, Johny K.
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Magnusson, Peter
2
Mohan, Mayoor
2
Sarathy, Ravi
2
Spyropoulou, Stavroula
2
Westjohn, Stanford A.
2
Zhang, Shi
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Adeola, Ogechi
1
Agnihotri, Raj
1
Argouslidis, Paraskevas C.
1
Arnold, Mark J.
1
Assadinia, Shahin
1
Attia, Ashraf M.
1
Aykol, Bilge
1
Bae, Mueun
1
Bao, Yeqing
1
Berger, Estelle
1
Bodkin, Charles D.
1
Boehe, Dirk Michael
1
Boso, Nathaniel
1
Brown, Brian P.
1
Buchan, Nancy R.
1
Bıçakcıoğlu-Peynirci, Nilay
1
Casidy, Riza
1
Cavusgil, S. Tamer
1
Cesinger, Beate
1
Cheng, Cheng-Feng
1
Chennamaneni, Pavan Rao
1
Christodoulides, Paul
1
Cova, Bernard
1
Craig, C. S.
1
Czinkota, M. R.
1
Czinkota, Michael R.
1
more ...
less ...
Published in...
All
Handbook of research in international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
50
of
64
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
2
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
3
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
4
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
5
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
6
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
7
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
8
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
9
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
10
Global marketing in business-to-business contexts : challenges, developments, and opportunities
Leonidou, Constantinos N.
;
Hultman, Magnus
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 102-107
Persistent link: https://www.econbiz.de/10012026160
Saved in:
11
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
12
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
13
The effect of export marketing capabilities on export performance : moderating role of dysfunctional competition
Boso, Nathaniel
;
Adeola, Ogechi
;
Danso, Albert
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 137-145
Persistent link: https://www.econbiz.de/10012026169
Saved in:
14
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.
;
Ngo, Liem Viet
;
Karavdic, Munib
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
Saved in:
15
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
16
The role of sales representatives in cross-cultural business-to-business relationships
Gu, Flora Fang
;
Wang, Jeff Jianfeng
;
Wang, Danny T.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 227-238
Persistent link: https://www.econbiz.de/10012026183
Saved in:
17
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
18
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
19
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
Saved in:
20
Export intensity, scope, and destinations : evidence from Brazil
Boehe, Dirk Michael
;
Qian, Gongming
;
Peng, Mike W.
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 127-138
Persistent link: https://www.econbiz.de/10011548686
Saved in:
21
Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
Saved in:
22
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
23
New product adoption and sales performance from the importer perspective
Li, Ci-Rong
;
Lin, Chen-Ju
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
Saved in:
24
B2B and internal relationships and curative international marketing : a polish case study
Kaufmann, H. R.
;
Czinkota, M. R.
;
Zakrewski, Maria
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 69-78
Persistent link: https://www.econbiz.de/10011422741
Saved in:
25
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
26
A multi-nation study of sales manager effectiveness with global implications
Murphy, William H.
;
Li, Ning
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1152-1163
Persistent link: https://www.econbiz.de/10009683354
Saved in:
27
Satisfaction in buyer-seller relationships : influence of cultural differences
Voldnes, Gøril
;
Grønhaug, Kjell
;
Nilssen, Frode
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1081-1093
Persistent link: https://www.econbiz.de/10009683379
Saved in:
28
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
29
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
30
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
31
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
32
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
33
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
34
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
35
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
36
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
37
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
38
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
39
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
40
Understanding the role of culture in online groups
Yalcinkaya, Goksel
- In:
Handbook of research in international marketing
,
(pp. 278-291)
.
2011
Persistent link: https://www.econbiz.de/10009387365
Saved in:
41
The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
.
2011
Persistent link: https://www.econbiz.de/10009387366
Saved in:
42
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
43
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
44
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
45
Exploring the role of relationship pricing in industrial export settings : empirical evidence from the UK
Argouslidis, Paraskevas C.
;
Indounas, Kostis
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 460-472
Persistent link: https://www.econbiz.de/10003976512
Saved in:
46
Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
Saved in:
47
A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon
;
Bae, Mueun
;
Zhao, Hongxin
;
Kim, Seung H.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
Saved in:
48
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
49
Global sales training : in search of antecedent, mediating and consequence variables
Attia, Ashraf M.
;
Honeycutt, Earl D.
;
Jantan, M. Asri
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003701497
Saved in:
50
The role of contextual factors in relationship commitment of buyers to foreign suppliers : a survey of Korean importers
Karande, Kiran
;
Ha, Jungbok
;
Singhapakdi, Anusorn
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 856-862
Persistent link: https://www.econbiz.de/10003781860
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->