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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
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99
Online-Marketing
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52
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51
Hotel industry
46
Hotellerie
46
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46
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46
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28
Online-Handel
28
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19
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19
E-commerce
18
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18
Online reviews
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15
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13
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of hospitality management
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
99
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
3
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
4
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
5
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
6
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
7
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
8
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
9
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
10
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
11
Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women
Khan, Imran Maqbool
;
Sahadev, Sunil
;
Rashid, Tahir
; …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271323
Saved in:
12
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
13
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
14
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
15
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
16
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
17
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
18
Online food delivery services and consumers' purchase intention: Integration of theory of planned behavior, theory of perceived risk, and the elaboration likelihood model
Pillai, Souji Gopalakrishna
;
Kim, Woo Gon
;
Kavitha Haldorai
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363635
Saved in:
19
My deal expires soon : can time restriction and exclusivity induce clickthrough in hospitality promotional offers?
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Lo, Nia Sok Teng
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012425118
Saved in:
20
Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived credibility of online reviews
Yan, Liping
;
Hua, Changhua
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013327965
Saved in:
21
The sway of influencer marketing : evidence from a restaurant group
Lee, Po-Yen
;
Köseoglu, Mehmet Ali
;
Qi, Lin
;
Liu, En-Chieh
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013198466
Saved in:
22
Do consumers care about CSR in their online reviews? : an empirical analysis
D'Acunto, David
;
Tuan, Annamaria
;
Dalli, Daniele
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241385
Saved in:
23
Comparing online reviews of hyper-local restaurants using deductive content analysis
Kim, Yoonah
;
Rahman, Imran
;
Bernard, Shaniel
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241474
Saved in:
24
Effects of hotel website photographs and length of textual descriptions on viewers' emotions and behavioral intentions
Bufquin, Diego
;
Park, Jeong-Yeol
;
Back, Robin M.
; …
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241894
Saved in:
25
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
26
Social media friending in building coworker guanxi : a study in the hotel industry
Yang, Fiona X.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012146214
Saved in:
27
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
28
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
Saved in:
29
"How was your meal?" : examining customer experience using Google maps reviews
Boonyanit Mathayomchan
;
Viriya Taecharungroj
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012300201
Saved in:
30
Examining consumer emotion and behavior in online reviews of hotels when expecting managerial response
Xu, Xun
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012293748
Saved in:
31
Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions
Back, Robin M.
;
Park, Jeong-Yeol
;
Bufquin, Diego
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293764
Saved in:
32
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
33
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
Saved in:
34
Hotel social media metrics : the ROI dilemma
Michopoulou, Eleni
;
Moisa, Delia Gabriela
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 308-315
Persistent link: https://www.econbiz.de/10011982014
Saved in:
35
A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for "luminaries" special issue of Inter...
Gursoy, Dogan
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 53-60
Persistent link: https://www.econbiz.de/10011982122
Saved in:
36
Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza
;
Armas-Cruz, Yaiza
;
Morini-Marrero, …
- In:
International journal of hospitality management
78
(
2019
),
pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
Saved in:
37
Why do you use Yelp? : analysis of factors influencing customers’ website adoption and dining behavior
Salehi-Esfahani, Saba
;
Kang, Juhee
- In:
International journal of hospitality management
78
(
2019
),
pp. 179-188
Persistent link: https://www.econbiz.de/10012012744
Saved in:
38
Predicting future trends of media elements in hotel marketing by using change propensity analysis
Lim, Hyekyung
;
Choi, Jeong-gil
;
Akhmedov, Armigon
; …
- In:
International journal of hospitality management
82
(
2019
),
pp. 270-277
Persistent link: https://www.econbiz.de/10012121795
Saved in:
39
Analysing behavioural differences between e- and m-bookers in hotel booking
Wu, Jialin Snow
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
83
(
2019
),
pp. 247-256
Persistent link: https://www.econbiz.de/10012122086
Saved in:
40
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
41
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
Saved in:
42
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
43
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
44
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
45
E-satisfaction and continuance intention : the moderator role of online ratings
Lobel Trong Thuy Tran
;
Ly Minh Thi Pham
;
Loc Tuan Le
- In:
International journal of hospitality management
77
(
2019
),
pp. 311-322
Persistent link: https://www.econbiz.de/10011988559
Saved in:
46
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
47
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
48
Projecting service quality : the effects of social media reviews on service perception
Ha, Erin Younhee
;
Lee, Heejung
- In:
International journal of hospitality management
69
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011821914
Saved in:
49
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
50
Online sharing behavior on social networking sites : examining narcissism and gender effects
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
68
(
2018
),
pp. 89-93
Persistent link: https://www.econbiz.de/10011811156
Saved in:
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