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subject:"Markenartikel"
~subject:"Werbewirkung"
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Markenartikel
Werbewirkung
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
18
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
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Viral marketing
15
Virales Marketing
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Brand
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Aribarg, Anocha
2
Cutright, Keisha M.
2
Draganska, Michaela
2
Heerde, Harald J. van
2
Kumar, V.
2
Pieters, Rik
2
Rucker, Derek D.
2
Wedel, Michel
2
Amaldoss, Wilfred
1
Arora, Neeraj
1
Ascarza, Eva
1
Avery, Jill
1
Baker, Andrew M.
1
Bart, Yakov
1
Bawa, Kapil
1
Bettman, James R.
1
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1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Yuxin
1
Cian, Luca
1
Clarkson, Joshua J.
1
Czellar, Sandor
1
Dagogo-Jack, Sokiente W.
1
Damangir, Sina
1
Danaher, Peter J.
1
Danielson, Matthew
1
Delre, Sebastiano A.
1
Dhar, Ravi
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Donthu, Naveen
1
Du, Rex Yuxing
1
Dubé, Jean-Pierre
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Journal of marketing research : JMR
Journal of business research : JBR
330
Journal of retailing and consumer services
204
The journal of brand management : an international journal
194
The journal of product & brand management
181
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
132
Psychology & marketing
109
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
84
European journal of marketing : EJM
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
69
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of international consumer marketing
48
Marketing intelligence & planning
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
International journal of hospitality management
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of global marketing
40
Journal of marketing
40
Journal of fashion marketing and management
38
European journal of marketing
37
International journal of consumer studies
37
Marketing : ZFP ; journal of research and management
36
Cogent business & management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of retailing
31
Journal of current issues and research in advertising : JCIRA
30
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
5
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
6
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
7
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
8
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
9
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
10
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
11
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
12
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
13
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
14
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
15
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
16
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
17
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
18
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
19
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
20
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
21
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
22
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
23
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
24
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
25
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
26
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
27
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
28
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
29
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
30
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
31
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
32
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
33
On brands and word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Shachar, Ron
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
Saved in:
34
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
35
The sources and consequences of the fluent processing of numbers
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
Saved in:
36
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
37
Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia
;
Wang, Liangyan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
Saved in:
38
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
39
The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
Saved in:
40
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
41
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
42
Branding alters attitude functions and reduces the advantage of function-matching persuasive appeals
LeBoeuf, Robyn A.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10003965483
Saved in:
43
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
44
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
45
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
46
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
47
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
48
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
49
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
50
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
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