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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
24,732
Relationship marketing
24,732
Konsumentenverhalten
8,570
Consumer behaviour
8,567
Kundenzufriedenheit
5,236
Customer satisfaction
5,230
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3,794
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3,794
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2,472
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2,356
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2,307
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2,144
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1,952
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1,844
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1,811
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1,809
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1,807
Electronic Commerce
1,684
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1,602
Kundenorientierung
1,512
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1,512
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1,493
Kundenwert
1,445
Customer integration
1,443
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1,443
Customer value
1,415
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1,326
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1,321
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1,311
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1,295
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1,230
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1,215
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Bruhn, Manfred
124
Homburg, Christian
124
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
50
Herrmann, Andreas
49
Piller, Frank T.
48
Hollebeek, Linda D.
45
Stauss, Bernd
45
Krafft, Manfred
42
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
37
Reichwald, Ralf
35
Wiedmann, Klaus-Peter
35
Töpfer, Armin
34
Hippner, Hajo
33
Smith, Alan D.
33
Hadwich, Karsten
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Reinartz, Werner J.
28
Belz, Christian
27
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
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Springer Fachmedien Wiesbaden
82
IGI Global
17
National Bureau of Economic Research
10
American Marketing Association
9
Verlag Dr. Kovač
9
Books on Demand GmbH <Norderstedt>
8
Haufe-Lexware GmbH & Co. KG
8
Harvard Graduate School of Business Administration
7
Springer-Verlag GmbH
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
Erich-Schmidt-Verlag <Berlin>
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Nomos Verlagsgesellschaft
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
W. Kohlhammer GmbH
6
AMACOM
5
Information Resources Management Association
5
Logos Verlag Berlin
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Shaker Verlag
5
Universität Mannheim
5
Wiley-VCH
5
Eric Cuvillier <Firma>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Munich Business School
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
Friedrich-Schiller-Universität Jena
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Institut für Sozialwissenschaftliche Forschung <München>
3
RWTH Aachen
3
Svenska Handelshögskolan <Helsinki>
3
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Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
323
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Gabler Edition Wissenschaft
109
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Cogent business & management
83
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
25,197
USB Cologne (EcoSocSci)
558
USB Cologne (business full texts)
70
EconStor
8
RePEc
5
BASE
2
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9851
Managing customer relationships : a comprehensive literature review and future directions
Athanasoulias, Georgios
;
Chountalas, Panos
- In:
International journal of decision sciences, risk and …
7
(
2017
)
1/2
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011797301
Saved in:
9852
Identifying the antecedents for relationship quality model and its outcomes for priority banking customers in Indonesia
Syafrizal
;
Nabsiah Abdul Wahid
;
Ishak Ismail
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 131-150
Persistent link: https://www.econbiz.de/10011797878
Saved in:
9853
A4A relationships
Polese, Francesco
;
Pels, Jaqueline
;
Tronvoll, Bård
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 1040-1056
Persistent link: https://www.econbiz.de/10011797949
Saved in:
9854
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
9855
An application of retailing service quality practices influencing customer loyalty toward retailers
Sivapalan, Achchuthan
;
Jebarakirthy, Charles
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 842-857
Persistent link: https://www.econbiz.de/10011798023
Saved in:
9856
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
9857
Investigating a comparative evaluation approach in explaining loyalty
Jaiswal, Anand Kumar
;
Lemmink, Jos
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 937-954
Persistent link: https://www.econbiz.de/10011798112
Saved in:
9858
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
9859
The carryover effect of customer satisfaction on service quality focused on moderating effect of customer trust and cooperative orientation
Jeon, Hoseong
;
Choi, Beom Joon
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10011798688
Saved in:
9860
Perceived service quality and loyalty of fitness centers' customers : segmenting members through their exercise motives
Tsitskari, E.
;
Tzetzis, G.
;
Konsoulas, D.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 253-268
Persistent link: https://www.econbiz.de/10011798695
Saved in:
9861
An effective dynamic programming algorithm for the minimum-cost maximal knapsack packing problem
Furini, Fabio
;
Ljubić, Ivana
;
Sinnl, Markus
- In:
European journal of operational research : EJOR
262
(
2017
)
2
,
pp. 438-448
Persistent link: https://www.econbiz.de/10011798731
Saved in:
9862
Applying the ServQual model to improve customer retention at peoples' bank of Namibia
Mensah, Samuel N-A
;
Moongela, Hilma
- In:
Journal of contemporary management : JMC
8
(
2017
)
4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011798765
Saved in:
9863
Price and quality-based competition and channel structure with consumer loyalty
Wang, Sujuan
;
Hu, Qiying
;
Liu, Weiqi
- In:
European journal of operational research : EJOR
262
(
2017
)
2
,
pp. 563-574
Persistent link: https://www.econbiz.de/10011798789
Saved in:
9864
Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry
Bandara, Sumangala
;
Leckie, Civilai
;
Lobo, Antonio
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011739458
Saved in:
9865
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana-Cabanillas, F.
;
Santos, Manuel Alonso dos
; …
- In:
Technology analysis & strategic management
29
(
2017
)
9
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10011739777
Saved in:
9866
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
9867
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
9868
Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
9869
Impact of customer experience on loyalty : a multichannel examination
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
; …
- In:
The service industries journal
37
(
2017
)
5/6
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011741120
Saved in:
9870
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
9871
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
9872
An empirical analysis of the effect of a retailers loyalty programme on their customers' loyalty
Chhabra, Sakhhi
- In:
Global business review
18
(
2017
)
2
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011741251
Saved in:
9873
Exploring the "black box" of customer co-creation processes
Trischler, Jakob
;
Pervan, Simon J.
;
Scott, Donald Robert
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
Saved in:
9874
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
9875
Omnichannel retail operations with buy-online-and-pick-up-in-store
Gao, Fei
;
Su, Xuanming
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2478-2492
Persistent link: https://www.econbiz.de/10011741393
Saved in:
9876
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
9877
An exploration of consumers' experiences in physical stores : comparing consumers' and retailers' perspectives in past and present time
Bäckström, Kristina
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011741612
Saved in:
9878
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga
;
Lee, Chunsik
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
Saved in:
9879
Personalisation in marketing : an exploratory study
Dangi, Hamendra Kumar
;
Malik, Anuradha
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011741652
Saved in:
9880
The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh
;
Lai, Wei-Hsun
- In:
Journal of economics & management
28
(
2017
)
2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011741668
Saved in:
9881
Effects of customer engagement behavior
Żyminkowska, Katarzyna
;
Żyminkowski, Tomasz
; …
- In:
Journal of economics & management
28
(
2017
)
2
,
pp. 133-159
Persistent link: https://www.econbiz.de/10011741682
Saved in:
9882
The influence of green practices by non-green hotels on customer satisfaction and loyalty in hotel and tourism industry
Yusof, Yusnita
;
Awang, Zainudin
;
Jusoff, Kamaruzaman
; …
- In:
International journal of green economics
11
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011742306
Saved in:
9883
The effects of store environment elements on customer-to-customer interactions involving older shoppers
Tomazelli, Joana
;
Broilo, Patricia Liebesny
;
Espartel, …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 339-350
Persistent link: https://www.econbiz.de/10011742690
Saved in:
9884
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
9885
The role of customer management capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos
;
Meadows, Maureen
;
Ball, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
Saved in:
9886
Toward a contingency theory of CRM adoption
Williams, Paul
;
Ashill, Nicholas
;
Naumann, Earl
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
Saved in:
9887
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
9888
The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca
;
Carlson, Jamie L.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
Saved in:
9889
Influences of the perceived value on actual repurchasing behavior : empirical exploration in a retailing context
Mencarelli, Rémi
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011743101
Saved in:
9890
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
9891
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
9892
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
9893
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
9894
Handbook of research on leveraging consumer psychology for effective customer engagement
Mohd Suki, Norazah
(
ed.
)
-
2017
"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--
Persistent link: https://www.econbiz.de/10011518207
Saved in:
9895
Effect of market orientation on innovation in the footwear industry of Cibaduyut Bandung
Kostini, Nenden
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011848130
Saved in:
9896
A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking
López-Díaz, M. C.
;
López-Díaz, M.
; …
- In:
Scandinavian actuarial journal
(
2017
)
7
,
pp. 606-627
Persistent link: https://www.econbiz.de/10011848482
Saved in:
9897
Switching behaviour model in the Jordanian internet sector : an integration of the TPB and customer loyalty
Al Naimi, Husam
;
Al Khasawneh, Mohammad Hamdi
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 185-211
Persistent link: https://www.econbiz.de/10011849090
Saved in:
9898
Managing quality and customer trust in the e-retailing servicescape
Bateman, Patrick J.
;
Ulusoy, Emre
;
Keillor, Bruce D.
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 232-257
Persistent link: https://www.econbiz.de/10011849094
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A moderating effect of commitment and customers’ satisfaction on the effect of service quality to the customers’ perpetuation in people’s credit bank (Bank Perkreditan Rakyat/BPR)...
Parawansa, Dian Anggraece Sigit
- In:
International journal of economic research
14
(
2017
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011849727
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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