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Brand management
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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The Routledge companion to contemporary brand management
The marketing review
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
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Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
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105
International journal of hospitality management
103
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103
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101
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97
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92
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87
Innovatives Markenmanagement
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Springer eBook Collection
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Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
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Research
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67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
International marketing review
59
Qualitative market research : an international journal
59
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56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
3
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
4
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
5
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
6
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
7
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
8
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
9
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
10
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
11
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
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12
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
13
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
14
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
15
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
16
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
17
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
18
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
19
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
20
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
21
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
22
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
23
Brand building via integrated marketing communications
Darley, William
- In:
The Routledge companion to contemporary brand management
,
(pp. 201-217)
.
2016
Persistent link: https://www.econbiz.de/10011515395
Saved in:
24
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
25
Building brand via corporate social responsibility
Lindgreen, Adam
;
Maon, François
;
Vallaster, Christine
- In:
The Routledge companion to contemporary brand management
,
(pp. 228-254)
.
2016
Persistent link: https://www.econbiz.de/10011515397
Saved in:
26
Digital branding and analytics
Borel, Laurence-Helene
;
Christodoulides, George
- In:
The Routledge companion to contemporary brand management
,
(pp. 255-268)
.
2016
Persistent link: https://www.econbiz.de/10011515399
Saved in:
27
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
28
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
Saved in:
29
Not-for-profit branding
Stride, Helen
- In:
The Routledge companion to contemporary brand management
,
(pp. 294-308)
.
2016
Persistent link: https://www.econbiz.de/10011515405
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30
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
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31
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
32
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
33
Branding in the base of the pyramid : bases for country and organizations in Ghana
Coffie, Stanley
;
Darmoe, Joseph
- In:
The Routledge companion to contemporary brand management
,
(pp. 378-390)
.
2016
Persistent link: https://www.econbiz.de/10011515423
Saved in:
34
Guinness in Africa : contemporary branding at the base of the pyramid
Bonsu, Samuel K.
;
Godefroit-Winkel, Delphine
- In:
The Routledge companion to contemporary brand management
,
(pp. 391-403)
.
2016
Persistent link: https://www.econbiz.de/10011515444
Saved in:
35
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
36
Political branding : the case of the Scottish referendum 2014
Lannoy, Camille
;
Baines, Paul
;
Mortimore, Roger
- In:
The Routledge companion to contemporary brand management
,
(pp. 423-447)
.
2016
Persistent link: https://www.econbiz.de/10011515450
Saved in:
37
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
38
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
39
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
40
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
41
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
42
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
43
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
44
Franchise brand management from a knowledge perspective
Paswan, Audhesh K.
;
Jeon, Sua
;
Iyer, Pramod
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 552-566)
.
2016
Persistent link: https://www.econbiz.de/10011515483
Saved in:
45
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
Saved in:
46
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
47
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
48
Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
49
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
50
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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