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person:"Fischer, Alexander"
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Brand image
28
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19
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19
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15
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Fischer, Alexander
Japutra, Arnold
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
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25
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24
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24
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23
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22
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22
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22
Romaniuk, Jenni
22
Usman, Osly
21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Han, Heesup
20
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
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17
Ekinci, Yuksel
16
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16
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16
Rahman, Zillur
16
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15
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15
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15
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15
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15
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15
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15
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15
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14
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
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1
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1
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1
International journal of market research
1
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1
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1
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ECONIS (ZBW)
28
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
11
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
12
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
13
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
14
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
15
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
16
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
17
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
18
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
19
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
20
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
21
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
22
Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Fischer, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383273
Saved in:
23
Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Innovative Markenführung und -implementierung
,
(pp. 213-239)
.
2011
Persistent link: https://www.econbiz.de/10009349228
Saved in:
24
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
25
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2009
Persistent link: https://www.econbiz.de/10003856671
Saved in:
26
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
27
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2008
Persistent link: https://www.econbiz.de/10003599871
Saved in:
28
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
Saved in:
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