//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~isPartOf:"International journal of technology marketing : IJTMkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
59
Online-Marketing
59
Social Web
34
Social web
34
Consumer behaviour
27
Konsumentenverhalten
27
social media
14
Viral marketing
11
Virales Marketing
11
Advertising
9
Beziehungsmarketing
9
Relationship marketing
9
Werbung
9
Brand image
8
Brand management
8
E-commerce
8
Electronic Commerce
8
Markenführung
8
Markenimage
8
Online retailing
8
Online-Handel
8
Advertising effects
7
Werbewirkung
7
Greece
6
Griechenland
6
consumer behaviour
6
social media marketing
6
Internet
5
Tourism marketing
5
Tourismusmarketing
5
Digitalisierung
4
Digitization
4
Facebook
4
Holiday behaviour
4
India
4
Indien
4
Marketing management
4
Marketingmanagement
4
Social network
4
Soziales Netzwerk
4
more ...
less ...
Online availability
All
Undetermined
30
Type of publication
All
Article
56
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
59
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
59
Author
All
Christou, Evangelos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
Achlada, Chara
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Ananda S
1
Anderson, Phil
1
Andreopoulou, Zacharoula
1
Antoniadis, Ioannis
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Baccarella, Christian V.
1
Basu, Rituparna
1
Becker, Kip
1
Belenioti, Zoe-Charis
1
Botsvadze, Ilia
1
Bozyigit, Sezen
1
Brown, Cheryl O.
1
Butt, Athar Hameed
1
Charmantzi, Anna
1
Chatzigeorgiou, Chryssoula
1
Chauhan, Roma
1
Chuah, Stephanie Hui-wen
1
Coelho, Joana
1
Costa, Sara Morgado da
1
Datta, Biplab
1
Doukidis, Georgios I.
1
El Hajjar, Samer
1
Eren-Erdoğmuş, İrem
1
Fekete-Farkas, Maria
1
Fernandez, Ronald R.
1
Frikha, Azza
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Business horizons
57
Journal of management information systems : JMIS
56
Cogent business & management
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
50
of
59
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
2
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
3
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
4
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
5
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
6
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
7
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
Saved in:
8
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
9
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
10
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
11
Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
12
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
13
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
14
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
15
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
16
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
17
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
18
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
19
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
20
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
21
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
22
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
;
Bozyigit, Sezen
;
Ozelturkay, Eda Yasa
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179145
Saved in:
23
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Saved in:
24
Promoting agrotourism resorts online : an assessment of alternative advertising approaches
Chatzigeorgiou, Chryssoula
;
Christou, Evangelos
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 249-266
Persistent link: https://www.econbiz.de/10012534202
Saved in:
25
Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios
;
Papaioannou, Eugenia
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
Saved in:
26
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
27
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
28
A knowledge engineering framework for intelligent targeting of online video advertisements
Stalidis, George
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10012140200
Saved in:
29
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
30
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
31
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
32
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
33
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
34
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil
;
Sethna, Beheruz N.
;
Brown, Cheryl O.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
Saved in:
35
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
36
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
37
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
38
Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
Saved in:
39
Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis
;
Charmantzi, Anna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
Saved in:
40
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
41
Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
Saved in:
42
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
43
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
44
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
45
Attracting and retaining customers on Facebook business pages : a content analysis of an online discussion forum
Abedin, Babak
;
Jafarzadeh, Hamed
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10010200394
Saved in:
46
Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
47
Social media marketing : exploring the user typology in Turkey
Çiçek, Mesut
;
Eren-Erdoğmuş, İrem
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10010200471
Saved in:
48
Special issue: Emerging issues in internet, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
49
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
50
Virtual business empires at Second Life
Chauhan, Roma
;
Kumar, Gaurav
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10009576397
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->