//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social Web"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Digitalisierung
8
Digitization
8
Brand
7
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Public relations
7
Öffentlichkeitsarbeit
7
Facebook
6
Internet
6
Twitter
6
Virtual reality
6
Virtuelle Realität
6
Branding
5
Crowdsourcing
5
Digital platform
5
Digitale Plattform
5
Markenartikel
5
Social media marketing
5
Social networks
5
Artificial intelligence
4
China
4
more ...
less ...
Online availability
All
Undetermined
48
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Conference paper
6
Konferenzbeitrag
6
Interview
1
Language
All
English
90
Author
All
Pitt, Leyland F.
6
Haenlein, Michael
5
Kaplan, Andreas M.
5
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Lin, Hsin-Chen
3
Sashittal, Hemant Chaitanya
3
Schmidt, Gordon B.
3
Bizzi, Lorenzo
2
Boon, Edward
2
Chandna, Vallari
2
Guinan, Patricia J.
2
Hodis, Monica
2
Kohli, Chiranjeev
2
Mangold, W. Glynn
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Parise, Salvatore
2
Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
2
Alge, Bradley J.
1
Andonova, Yana G.
1
Axelton, Zhuoli
1
Babich, Volodymyr
1
Baker, Colin R.
1
Bal, Anjali S.
1
Balagué, Christine
1
Bennett, Nathan
1
Berman, Barry
1
Black, J. Stewart
1
Blomquist, Tomas
1
Bogers, Marcel L. A. M.
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Burkhalter, Janée N.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
167
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Springer eBook Collection
86
Psychology & marketing
85
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
81
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
50
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital Davids, global Goliaths, and the Web3 sling
Gala, Kaushik
- In:
Business horizons
67
(
2024
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014456138
Saved in:
2
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
3
A practical guide to SEC financial reporting and disclosures for successful regulatory crowdfunding
Axelton, Zhuoli
;
Chandna, Vallari
- In:
Business horizons
66
(
2023
)
6
,
pp. 709-719
Persistent link: https://www.econbiz.de/10014433614
Saved in:
4
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
5
Social entrepreneurship and digital platforms : crowdfunding in the sharing-economy era
Chandna, Vallari
- In:
Business horizons
65
(
2022
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10012939470
Saved in:
6
From AI to digital transformation : the AI readiness framework
Holmström, Jonny
- In:
Business horizons
65
(
2022
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10013207707
Saved in:
7
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
8
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
9
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
10
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
11
Readying millennials for the C-suite : a key to future organizational performance
Bennett, Nathan
- In:
Business horizons
63
(
2020
)
6
,
pp. 683-691
Persistent link: https://www.econbiz.de/10012388194
Saved in:
12
Building an organizational digital twin
Parmar, Rashik
;
Leiponen, Aija
;
Thomas, Llewellyn
- In:
Business horizons
63
(
2020
)
6
,
pp. 725-736
Persistent link: https://www.econbiz.de/10012388263
Saved in:
13
Social networks and social media : understanding and managing influence vulnerability in a connected society
Bruning, Patrick F.
;
Alge, Bradley J.
;
Lin, Hsin-Chen
- In:
Business horizons
63
(
2020
)
6
,
pp. 749-761
Persistent link: https://www.econbiz.de/10012388351
Saved in:
14
Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal
- In:
Business horizons
63
(
2020
)
6
,
pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
Saved in:
15
Digital transformation : five recommendations for the digitally conscious firm
Saarikko, Ted
;
Westergren, Ulrika H.
;
Blomquist, Tomas
- In:
Business horizons
63
(
2020
)
6
,
pp. 825-839
Persistent link: https://www.econbiz.de/10012388426
Saved in:
16
Exploring social media use in B2B supply chain operations
Chae, Bongsug
;
McHaney, Roger
;
Sheu, Chwen
- In:
Business horizons
63
(
2020
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
Saved in:
17
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
18
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
19
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick
;
Black, J. Stewart
- In:
Business horizons
62
(
2019
)
6
,
pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
Saved in:
20
Competing in digital ecosystems
Subramaniam, Mohan
;
Iyer, Bala
;
Venkatraman, Venkat
- In:
Business horizons
62
(
2019
)
1
,
pp. 83-94
Persistent link: https://www.econbiz.de/10011995668
Saved in:
21
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
22
The hidden problem of Facebook and social media at work : what if employees start searching for other jobs?
Bizzi, Lorenzo
- In:
Business horizons
61
(
2018
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011808947
Saved in:
23
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
24
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
25
Where is the power in numbers? : understanding firm and consumer power when crowdsourcing
Wilson, Matthew
- In:
Business horizons
61
(
2018
)
4
,
pp. 545-554
Persistent link: https://www.econbiz.de/10011883615
Saved in:
26
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
27
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
28
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
29
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
30
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
31
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
32
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
33
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
34
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
35
Strategic personal branding : and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
36
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
37
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
38
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
39
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
Saved in:
40
Using Amazon Mechanical Turk and other compensated crowdsourcing sites
Schmidt, Gordon B.
;
Jettinghoff, William M.
- In:
Business horizons
59
(
2016
)
4
,
pp. 391-400
Persistent link: https://www.econbiz.de/10011514814
Saved in:
41
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
42
Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
Saved in:
43
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
44
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
45
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
46
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
47
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
48
Helping workers understand and follow social media policies
O'Connor, Kimberly W.
;
Schmidt, Gordon B.
;
Drouin, Michelle
- In:
Business horizons
59
(
2016
)
2
,
pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
Saved in:
49
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
50
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->