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subject:"Beziehungsmarketing"
~subject:"Web 2.0-Technologien"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Beziehungsmarketing
Web 2.0-Technologien
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
34
Brand management
29
Markenführung
29
Relationship marketing
26
Brand image
22
Markenimage
22
Brand
12
Markenartikel
12
Customer integration
10
Kundenintegration
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Social relations
8
Soziale Beziehungen
8
E-commerce
7
Electronic Commerce
7
Facebook
7
Online retailing
7
Online-Handel
7
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand community
5
Digital marketing
5
Scale development
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Werbung
5
Computerspiel
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28
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Balagué, Christine
1
Bott, Gregory J.
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Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Buck, Michael
1
Chan, Kimmy Wa
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dellarocas, Chrysanthos
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Erz, Antonia
1
Fleck, João Pedro dos Santos
1
Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
Haenlein, Michael
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Hamilton, Mitchell
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Hammedi, Wafa
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Hayes, Jameson L.
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Kaltcheva, Velitchka D.
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Keeling, Debbie Isobel
1
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Kim, Hyun Gon
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
101
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
42
Industrial marketing management : the international journal for industrial and high-tech firms
36
SpringerLink / Bücher
36
The journal of product & brand management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
HMD : Praxis der Wirtschaftsinformatik
26
Technological forecasting & social change : an international journal
25
Business horizons
23
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Journal of strategic marketing
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Psychology & marketing
22
The journal of brand management : an international journal
21
International journal of business information systems : IJBIS
20
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
The journal of services marketing
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing
17
Journal of marketing communications
17
Tourism management : research, policies, practice
17
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of electronic customer relationship management : IJECRM
15
Journal of service management
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Journal of hospitality marketing & management
14
Journal of management information systems : JMIS
14
Journal of marketing management : MM
14
Management information systems : mis quarterly
14
Asia Pacific journal of marketing and logistics
13
Information systems research : ISR
13
International journal of information technology and management : IJITM
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce research : JECR
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
3
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
4
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
5
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
11
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
12
Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
Saved in:
13
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
14
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
15
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
16
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
17
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
18
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
19
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
20
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
21
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
22
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
23
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
24
Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.
;
Grisaffe, Douglas B.
;
Chonko, …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
Saved in:
25
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
26
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
27
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
28
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
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