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273
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272
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Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
2
Analysis of online position auctions for search engine marketing
Santos, Margarida V. B.
;
Mota, Isabel
;
Campos, Pedro
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 409-425
Persistent link: https://www.econbiz.de/10014374857
Saved in:
3
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
Saved in:
4
A practical multi-objective auction design and optimization framework for sponsored search
Li, Qian
;
Wang, Liang
;
Xia, Lirong
;
Zheng, Wenxun
; …
- In:
Operations research letters
51
(
2023
)
6
,
pp. 541-547
Persistent link: https://www.econbiz.de/10014465719
Saved in:
5
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
6
Towards a bourgeois public sphere of consumption : the language of consumption as found in auction advertisements in late eighteenth-century Paris (1760-1778)
De Smet, Charris
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 116-140
Persistent link: https://www.econbiz.de/10014446701
Saved in:
7
Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
Dayanik, Savas
;
Sezer, Semih O.
- In:
Mathematical methods of operations research : ZOR
97
(
2023
)
1
,
pp. 25-56
Persistent link: https://www.econbiz.de/10014227383
Saved in:
8
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
9
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
10
Online auctions end time and its impact on sales success : analysis of the odds ratio on a selected central european market
Zakonnik, Łukasz
;
Czerwonka, Piotr
;
Zajdel, Radosław
- In:
Folia oeconomica Stetinensia : FOS
22
(
2022
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014370610
Saved in:
11
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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12
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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13
Fast core pricing for rich advertising auctions
Niazadeh, Rad
;
Hartline, Jason D.
;
Immorlica, Nicole
; …
- In:
Operations research
70
(
2022
)
1
,
pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
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14
Setting reserve prices in second-price auctions with unobserved bids
Rhuggenaath, Jason
;
Akcay, Alp
;
Zhang, Yingqian
; …
- In:
INFORMS journal on computing : JOC ; charting new …
34
(
2022
)
6
,
pp. 2950-2967
Persistent link: https://www.econbiz.de/10014326322
Saved in:
15
Dynamic double auctions : toward first best
Balseiro, Santiago R.
;
Mirrokni, Vahab
;
Paes Leme, Renato
; …
- In:
Operations research
70
(
2022
)
4
,
pp. 2299-2317
Persistent link: https://www.econbiz.de/10013366459
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16
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
17
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
18
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
19
All-pay competition with captive consumers
Foucart, Renaud
;
Friedrichsen, Jana
- In:
International journal of industrial organization
75
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802781
Saved in:
20
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
21
Evolutionary stability in the generalized second-price auction
Norman, Thomas W. L.
- In:
Economic theory
71
(
2021
)
1
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012433450
Saved in:
22
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
23
Dynamic incentive-aware learning : robust pricing in contextual auctions
Golrezaei, Negin
;
Javanmard, Adel
;
Mirrokni, Vahab
- In:
Operations research
69
(
2021
)
1
,
pp. 297-314
Persistent link: https://www.econbiz.de/10012523497
Saved in:
24
Incentive-compatible learning of reserve prices for repeated auctions
Kanoria, Yash
;
Nazerzadeh, Hamid
- In:
Operations research
69
(
2021
)
2
,
pp. 509-524
Persistent link: https://www.econbiz.de/10012533542
Saved in:
25
Budget-management strategies in repeated auctions
Balseiro, Santiago
;
Kim, Anthony
;
Mahdian, Mohammad
; …
- In:
Operations research
69
(
2021
)
3
,
pp. 859-876
Persistent link: https://www.econbiz.de/10012546888
Saved in:
26
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
27
Improved revenue bounds for posted-price and second-price mechanisms
Beyhaghi, Hedyeh
;
Golrezaei, Negin
;
Paes Leme, Renato
; …
- In:
Operations research
69
(
2021
)
6
,
pp. 1805-1822
Persistent link: https://www.econbiz.de/10012815731
Saved in:
28
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
29
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
30
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
31
Clinching auctions with online supply
Goel, Gagan
;
Mirrokni, Vahab
;
Paes Leme, Renato
- In:
Games and economic behavior
123
(
2020
),
pp. 342-358
Persistent link: https://www.econbiz.de/10012430768
Saved in:
32
Peaches, lemons, and cookies : designing auction markets with dispersed information
Abraham, Ittai
;
Athey, Susan
;
Babaioff, Moshe
;
Grubb, …
- In:
Games and economic behavior
124
(
2020
),
pp. 454-477
Persistent link: https://www.econbiz.de/10012432201
Saved in:
33
Buyer preferences for auction pricing rules in online outsourcing markets : fixed price vs. open price
Hong, Zhijuan
;
Wu, Ruhai
;
Sun, Yan
;
Dong, Kunxiang
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
1
,
pp. 163-179
Persistent link: https://www.econbiz.de/10012419474
Saved in:
34
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
35
How to bid in unified second-price auctions when requests are duplicated
Heymann, Benjamin
- In:
Operations research letters
48
(
2020
)
4
,
pp. 446-451
Persistent link: https://www.econbiz.de/10012294787
Saved in:
36
A new approach to real-time bidding in online advertisements : auto pricing strategy
Adikari, Shalinda
;
Dutta, Kaushik
- In:
INFORMS journal on computing : JOC
31
(
2019
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10011999049
Saved in:
37
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
38
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
39
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
40
The effect of ID verification in online markets : evidence from a field experiment
Livingston, Jeffrey Alan
;
Scholten, Patrick A.
- In:
Review of industrial organization : RIO
54
(
2019
)
3
,
pp. 595-615
Persistent link: https://www.econbiz.de/10012157678
Saved in:
41
Concise bid optimization strategies with multiple budget constraints
Asadpour, Arash
;
Bateni, MohammadHossein
;
Bhawalkar, Kshipra
- In:
Management science : journal of the Institute for …
65
(
2019
)
12
,
pp. 5785-5812
Persistent link: https://www.econbiz.de/10012146899
Saved in:
42
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
43
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
44
Learning in repeated auctions with budgets : regret minimization and equilibrium
Balseiro, Santiago R.
;
Gur, Yonatan
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3952-3968
Persistent link: https://www.econbiz.de/10012118530
Saved in:
45
Auction market design : recent innovations
Milgrom, Paul
- In:
Annual review of economics
11
(
2019
),
pp. 383-405
Persistent link: https://www.econbiz.de/10012623764
Saved in:
46
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
47
Real-time bidding in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
48
Hybrid mechanisms for Vickrey-Clarke-Groves and generalized second-price bids
Hummel, Patrick
- In:
International journal of game theory : official journal …
47
(
2018
)
1
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011943724
Saved in:
49
Dynamic mechanisms with martingale utilities
Balseiro, Santiago R.
;
Mirrokni, Vahab S.
;
Paes Leme, Renato
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5062-5082
Persistent link: https://www.econbiz.de/10011947131
Saved in:
50
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
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