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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44

Persistent link: https://www.econbiz.de/10012036980

The relationship between unstructed information and marketing knowledge : an experiment in the US wine market

Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246

Persistent link: https://www.econbiz.de/10011544956

A cross-cultural comparison of wine consumption and purchasing behaviour in Germany and Hungary

Szolnoki, Gergely; Totth, Gedeon - In: Wine Economics and Policy 9 (2020) 1, pp. 19-29

Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …

Persistent link: https://www.econbiz.de/10012291616

Geographical indications and welfare : evidence from the US wine market

Chandra, Raj; Lade, Gabriel E.; Moschini, GianCarlo - 2021

Persistent link: https://www.econbiz.de/10012695728

Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion

Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330

Persistent link: https://www.econbiz.de/10014427187

Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK

Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65

Persistent link: https://www.econbiz.de/10010252037

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326

Shoppers' typologies and diversities in their store choice behavior

Garg, Reena - In: South Asian journal of management : SAJM 21 (2014) 3, pp. 96-112

Persistent link: https://www.econbiz.de/10010461917

Unlocking competitiveness through scent names : a data-driven approach

Meng, Hua; Zamudio, César; Jewell, Robert D. - In: Business horizons 61 (2018) 3, pp. 385-395

Persistent link: https://www.econbiz.de/10011866299

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818