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Year of publication
Subject
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Category Management 334 Category management 332 Einzelhandel 96 Retail trade 90 Retail assortment 85 Sortiment 85 Konsumentenverhalten 77 Consumer behaviour 76 Theorie 71 Theory 71 USA 70 United States 70 Lieferantenmanagement 61 Supplier relationship management 61 Kategorienmanagement 51 category management 48 Beziehungsmarketing 40 Relationship marketing 40 Deutschland 37 Germany 36 Lebensmitteleinzelhandel 36 Food retailing 33 Brand management 32 Markenführung 32 Efficient Consumer Response 29 Lieferkette 29 Supply chain 29 Efficient consumer response 28 Handel 17 Markenartikel 17 Brand 16 Sales promotion 15 Verkaufsförderung 15 Consumer goods marketing 13 Konsumgütermarketing 13 Beschaffung 12 Handelsmarke 12 Ladengestaltung 12 Procurement 12 Store design 12
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Online availability
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Undetermined 79 Free 54
Type of publication
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Article 273 Book / Working Paper 137 Other 1
Type of publication (narrower categories)
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Article in journal 175 Aufsatz in Zeitschrift 175 Aufsatz im Buch 70 Book section 70 Hochschulschrift 38 Thesis 33 Graue Literatur 22 Non-commercial literature 22 Arbeitspapier 14 Working Paper 14 Case study 10 Collection of articles of several authors 10 Dissertation u.a. Prüfungsschriften 10 Fallstudie 10 Sammelwerk 10 Aufsatzsammlung 5 Collection of articles written by one author 3 Handbook 3 Handbuch 3 Lehrbuch 3 Sammlung 3 Bibliografie enthalten 2 Bibliography included 2 Company information 1 Conference paper 1 Conference proceedings 1 Fallstudiensammlung 1 Firmeninformation 1 Guidebook 1 Konferenzbeitrag 1 Konferenzschrift 1 Ratgeber 1 Reprint 1 Textbook 1
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Language
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English 224 German 142 Undetermined 40 French 3 Italian 2 Czech 1
Author
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Schröder, Hendrik 12 Ahlert, Dieter 7 Kurtuluş, Mümin 7 Zielke, Stephan 7 Hübner, Alexander 6 Kök, A. Gürhan 6 Nakkas, Alper 6 Eckardt, Gordon H. 5 Rudolph, Thomas 5 Seifert, Dirk 5 Sloot, Laurens M. 5 Verhoef, Peter C. 5 Azimont, Frank 4 Fisher, Marshall L. 4 Großweischede, Markus 4 Kracklauer, Alexander H. 4 Lindblom, Arto 4 Müller-Hagedorn, Lothar 4 Olbrich, Rainer 4 Olkkonen, Rami 4 Raju, Jagmohan Singh 4 Renaudin, Valérie 4 Steiner, Stephanie 4 Stölzle, Wolfgang 4 Toktay, L. Beril 4 Alan, Yasin 3 Araujo, Luis 3 Boatwright, Peter 3 Borle, Sharad 3 Dekimpe, Marnik G. 3 Goerdt, Thomas 3 Grünblatt, Martin 3 Helm, Roland 3 Helnerus, Klaus 3 Holweg, Christina 3 Hyvönen, Saara 3 Kamakura, Wagner A. 3 Kopalle, Praveen K. 3 Krüger, Rolf 3 Kurtulus, Mumin 3
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Institution
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Université Paris-Dauphine 3 Université Paris-Dauphine (Paris IX) 3 A. C. Nielsen Company <Northbrook, Ill.> 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 A. C. Nielsen Company <Chicago-Schaumburg, Ill.> 1 A. C. Nielsen Company <Schaumburg, Ill.> 1 American Bar Association / Section of Antitrust Law 1 Centrale für Coorganisation <Köln> 1 Department of Resource Economics, University of Massachusetts-Amherst 1 Efficient Consumer Response Europe 1 Erasmus Research Institute of Management 1 Eurohandelsinstitut 1 European Association of Agricultural Economists - EAAE 1 Institut für Absatzwirtschaft <Wien> / Abteilung für Handel und Marketing 1 Management Horizons Europe <London u.a.> 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Società Italiana di Economia Agro-Alimentare - SIEA 1 Springer Fachmedien Wiesbaden 1 Springer International Publishing 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
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Published in...
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Journal of retailing 15 Journal of retailing and consumer services 11 Journal of marketing 9 Handelsforschung 8 Journal of marketing research : JMR 8 The international review of retail, distribution and consumer research 8 Vertikales Marketing und Markenführung im Zeichen von Category-Management 8 International journal of retail & distribution management 7 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 7 Retail supply chain management : quantitative models and empirical studies 7 Industrial marketing management : the international journal for industrial and high-tech firms 5 Marktstrategische Veränderungen in der Hersteller-Handels-Dyade 5 ERIM report series research in management 4 European journal of operational research : EJOR 4 Gabler Edition Wissenschaft 4 Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb 4 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 4 Journal of consumer research : JCR ; an interdisciplinary bimonthly 4 Management Science 4 Marketing Science 4 Marketing letters : a journal of research in marketing 4 Economics Papers from University Paris Dauphine 3 Hamburger Schriften zur Marketingforschung 3 Harvard-Business-Manager : das Wissen der Besten 3 Jahrbuch der Absatz- und Verbrauchsforschung 3 Journal of the Operational Research Society : OR 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Manufacturing & service operations management : M & SOM 3 Marketing : ZFP ; journal of research and management 3 Open Access publications from Université Paris-Dauphine 3 Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen 2 Commercio : rivista di economia e politica commerciale 2 Controlling im Handel : innovative Ansätze und Praxisbeispiele 2 ERIM Report Series Research in Management 2 Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis 2 Faculty research papers / The Fuqua School of Business, Duke University 2 GfK marketing intelligence review / Englische Ausgabe : Marketingforschung für die Praxis 2 Göttinger Handelswissenschaftliche Schriften e.V. : GHS 2 Göttinger handelswissenschaftliche Schriften : GHS 2 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 2
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Source
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ECONIS (ZBW) 341 RePEc 39 USB Cologne (EcoSocSci) 27 BASE 4
Showing 1 - 50 of 411
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Sizing Up Categories
Fennell, Lee Anne - 2021
Categories intentionally create discontinuities. By breaking the world into cognizable chunks, they serve as shortcuts that simplify the information environment. But the signals they provide may be inaccurate or scrambled by strategic behavior. This essay considers how law might approach the...
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Cross-Category Retailing Management : Substitution and Complementarity
Ke, Chenxu; Wang, Ruxian - 2021
This paper studies pricing and assortment management for cross-category products, a common practice in brick-and-mortar retailing and e-tailing. We investigate the complementarity effects between the main products and the secondary products, in addition to the substitution effects for products...
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Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 261-282
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Cross-Category Sales Maximization in the Supermarket Industry : Identification from a Natural Experiment in a Loss Leader Category
Hayashida, Kohei - 2020
We quantify the effects of heavy discounts for certain categories known as loss leading in the supermarket industry. Retailers were quasi-randomly assigned to the likelihood of loss leading due to the Hokkaido East Iburi Earthquake that struck Japan in September 2018. Combining this with a...
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Influence of Category Management on Customer Satisfaction : Evidence from Karachi’s Retail Stores
Naushad, Sadaf - 2020
This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...
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A Customer Segmentation Framework for Targeted Category Coupons in Retail
von Mutius, Bernhard - 2020
It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...
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Consumer purchase behaviour of perishable products from selected stores in Durban
Ntobaki, Paballo Patience; Hawkins-Mofokeng, Raymond; … - In: International Journal of Research in Business and … 11 (2022) 1, pp. 76-81
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Assortment optimization in omni-channel retailing
Hense, Jonas; Hübner, Alexander - In: European journal of operational research : EJOR 301 (2022) 1, pp. 124-140
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica; Marinelli, Luca; Paolanti, Marina; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
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Cross-category retailing management : substitution and complementarity
Ke, Chenxu; Wang, Ruxian - In: Manufacturing & service operations management : M & SOM 24 (2022) 2, pp. 1128-1145
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Algorithm of forming the category management in the DIY market segment
Romat, Yevgeny; Biliavska, Yuliia - In: Montenegrin journal of economics 14 (2018) 3, pp. 129-142
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The Inter-Relationship between Category Management Practices and Customer Satisfaction; The Cases of Three Supermarkets in Karachi
Minhaj, Muhammad Waleed - 2019
he basic purpose of this research is to ascertain the relationship between Category Management Practices (CMP) and Customer satisfaction with specific reference to three major supermarkets of Karachi viz. Imtiaz, Hyperstar and Naheed. The quantitative research design has been used and...
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Mitbestimmung ohne Mitbestimmungsrechte? : Erkenntnisse aus zwei Fallstudien zum Insourcing von Onsite-Werkverträgen im Einzelhandel
Hertwig, Markus; Wirth, Carsten - 2019
Onsite-Werkverträge in der Warenverräumung gehen im Einzelhandel zuweilen mit gravierenden Problemen für den Auftraggeber einher. Trotzdem nimmt das Management diese Werkverträge nicht automatisch zurück. Es bedarf eines Akteurs wie des (Gesamt-)Betriebsrats, der die Rücknahme vorantreibt....
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What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1169-1198
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Incorporating consumer product categorizations into shelf layout design
Rooderkerk, Robert P.; Lehmann, Donald R. - In: Journal of marketing research 58 (2021) 1, pp. 50-73
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Category Management : in acht Schritten zu mehr Erfolg am Point-of-Sale
Schröder, Birgit; Eisenberg, Christian; Hense, Angelika; … - 2021
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The Role of Store Brand Spillover in a Retailer's Category Management Strategy
Alan, Yasin - 2018
Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
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Category viability : balanced levels of coherence and distinctiveness
Lo, Jade Y.; Fiss, Peer C.; Rhee, Eunice Y.; Kennedy, … - In: The Academy of Management review : AMR 45 (2020) 1, pp. 85-108
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Consumer-defined assortments : application of card-sorting to category management
Pizzi, Gabriele; Marzocchi, Gian Luca - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 67-84
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Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean; Beverland, Michael B.; Campbell, Colin L.; … - In: Industrial marketing management : the international … 90 (2020), pp. 181-193
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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
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In-Out Algorithm for assortment planning under a ranking-based consumer choice model
Honhon, Dorothee; Pan, Xiajun Amy; Jonnalagedda, Sreelata - In: Operations research letters 48 (2020) 3, pp. 309-316
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Categories and Competition
Cattani, Gino - 2017
In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These...
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Five contributions on retail shelf-space planning
Schaal, Kai Niclas - 2017
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
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How inventory management systems mistreat retail project quantity items and other bimodally distributed products
Riley, Jason M.; Sweeney, Kevin; Venkataraman, Sriram; … - In: The international review of retail, distribution and … 28 (2018) 3, pp. 277-293
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Purchasing category management : providing integration between purchasing and other business functions
Heikkilä, Jussi; Kaipia, Riikka; Ojala, Mika - In: International journal of procurement management 11 (2018) 5, pp. 533-550
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Prescriptive analytics in retailing : applications in shelf-space optimization, labor planning, and retention management
Smirnov, Dmitry - 2018
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Estimating Substitution and Basket Effects in Retail Stores : Implications for Assortment Planning
Mani, Vidya - 2016
Many retailers are reducing store footprint and downsizing their assortments accordingly to improve store productivity. Some of the revenue for items removed from the assortment may be recouped by substitution, but also some of the revenue for items kept in the assortment may be lost due to...
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Sortimentsplanungsmodelle in filialisierten Handelsunternehmungen : eine Analyse unter Berücksichtigung der Substitution und der Shelf-Space-Planung
Kasper, Benedikt - 2019
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
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Assortment optimization under the Sequential Multinomial Logit Model
Flores, Alvaro; Berbeglia, Gerardo; Van Hentenryck, Pascal - In: European journal of operational research : EJOR 273 (2019) 3, pp. 1052-1064
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Sortimentsplanungsmodelle in filialisierten Handelsunternehmungen : eine Analyse unter Berücksichtigung der Substitution und der Shelf-Space-Planung
Kasper, Benedikt - 2019
Benedikt Kasper beschreibt, wie regionalisierte Sortimente für einen Händler mit mehreren Filialen geplant werden können. Dabei wird ein Kernsortiment für alle Filialen um lokale Produkte für einzelne Filialen ergänzt, die an die jeweilige Nachfragerstruktur angepasst sind. Dies...
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Strategic sourcing and category management : lessons learned at Ikea
Carlsson, Magnus - 2019 - Second edition
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Why the dynamics of competition matter for category profitability
Voleti, Sudhir; Gangwar, Manish; Kopalle, Praveen K. - In: Journal of marketing 81 (2017) 1, pp. 1-16
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On the competitive and collaborative implications of category captainship
Alan, Yasin; Dotson, Jeffrey P.; Kurtuluş, Mümin - In: Journal of marketing 81 (2017) 4, pp. 127-143
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L' approche catégorielle en grande distribution : analyse comparée entre la France et le Canada
Bonet Fernandez, Dominique - 2015
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René - 2015
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SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Hirche, Martin; Greenacre, Luke; Nenycz-Thiel, Magda; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
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Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 139-157
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Using machine learning to improve public reporting on U.S. government contracts
Muir, William A.; Reich, Daniel - In: INFORMS journal on applied analytics 51 (2021) 6, pp. 463-479
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Integrated assortment planning and store-wide shelf space allocation : an optimization-based approach
Flamand, Tulay; Ghoniem, Ahmed; Haouari, Mohamed; … - In: Omega : the international journal of management science 81 (2018), pp. 134-149
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The category management handbook
Cordell, Andrea; Thompson, Ian - 2018
Cover -- Title -- Copyright -- Contents -- List of figures -- List of templates -- Acknowledgements -- About the authors -- Introduction -- Stage 1 Initiation -- 1 Project charter -- 2 Category hierarchy -- 3 Team charter -- 4 RACI -- 5 Stakeholder management -- 6 Communication plan -- 7 Risk...
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The effect of entrant brand's ownership on national brands' positioning strategies
Tyagi, Rajeev K.; Raju, Jagmohan Singh - In: Managerial and decision economics : MDE ; the … 39 (2018) 4, pp. 475-485
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The category management handbook
Cordell, Andrea; Thompson, Ian - 2018
Stage 1: Initiation -- Project charter -- Category hierarchy -- Team charter -- Raci -- Stakeholder management -- Communication plan -- Risk register -- Stage 2: research -- Business requirements (raqsci) -- Category profile -- Data gathering -- Key supplier profile -- Day one analysis --...
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga - 2018
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Chain-Wide and Store-Level Analysis for Cross-Category Management
Kamakura, Wagner A. - 2014
When planning and implementing their price-promotions strategy, retail chain managers face the typical dilemma of "thinking globally, but acting locally." In other words, they must plan their strategy, keeping in mind the global chain-level impact of their promotions, to deliver on the...
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Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin - In: Journal of food products marketing 21 (2015) 1, pp. 90-101
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The Value of Category Captainship in the Presence of Manufacturer Competition
Kurtulus, Mumin - 2013
This research investigates the value of category captainship (a management practice in which a retailer relies on a manufacturer for recommendations regarding strategic category management decisions) in retail supply chains. We consider a setting where the scope of category management is limited...
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