Categories intentionally create discontinuities. By breaking the world into cognizable chunks, they serve as shortcuts that simplify the information environment. But the signals they provide may be inaccurate or scrambled by strategic behavior. This essay considers how law might approach the...

This paper studies pricing and assortment management for cross-category products, a common practice in brick-and-mortar retailing and e-tailing. We investigate the complementarity effects between the main products and the secondary products, in addition to the substitution effects for products...

We quantify the effects of heavy discounts for certain categories known as loss leading in the supermarket industry. Retailers were quasi-randomly assigned to the likelihood of loss leading due to the Hokkaido East Iburi Earthquake that struck Japan in September 2018. Combining this with a...

This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

he basic purpose of this research is to ascertain the relationship between Category Management Practices (CMP) and Customer satisfaction with specific reference to three major supermarkets of Karachi viz. Imtiaz, Hyperstar and Naheed. The quantitative research design has been used and...

Onsite-Werkverträge in der Warenverräumung gehen im Einzelhandel zuweilen mit gravierenden Problemen für den Auftraggeber einher. Trotzdem nimmt das Management diese Werkverträge nicht automatisch zurück. Es bedarf eines Akteurs wie des (Gesamt-)Betriebsrats, der die Rücknahme vorantreibt....

Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...

In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These...

Many retailers are reducing store footprint and downsizing their assortments accordingly to improve store productivity. Some of the revenue for items removed from the assortment may be recouped by substitution, but also some of the revenue for items kept in the assortment may be lost due to...

Benedikt Kasper beschreibt, wie regionalisierte Sortimente für einen Händler mit mehreren Filialen geplant werden können. Dabei wird ein Kernsortiment für alle Filialen um lokale Produkte für einzelne Filialen ergänzt, die an die jeweilige Nachfragerstruktur angepasst sind. Dies...

Cover -- Title -- Copyright -- Contents -- List of figures -- List of templates -- Acknowledgements -- About the authors -- Introduction -- Stage 1 Initiation -- 1 Project charter -- 2 Category hierarchy -- 3 Team charter -- 4 RACI -- 5 Stakeholder management -- 6 Communication plan -- 7 Risk...

Stage 1: Initiation -- Project charter -- Category hierarchy -- Team charter -- Raci -- Stakeholder management -- Communication plan -- Risk register -- Stage 2: research -- Business requirements (raqsci) -- Category profile -- Data gathering -- Key supplier profile -- Day one analysis --...

When planning and implementing their price-promotions strategy, retail chain managers face the typical dilemma of "thinking globally, but acting locally." In other words, they must plan their strategy, keeping in mind the global chain-level impact of their promotions, to deliver on the...

This research investigates the value of category captainship (a management practice in which a retailer relies on a manufacturer for recommendations regarding strategic category management decisions) in retail supply chains. We consider a setting where the scope of category management is limited...