This article explores the transformative power of customer success (CS) for business growth. Originally focused on … empathy skills. Responsible use of generative AI will boost efficiency gains for CS and will enable hyperpersonalization for …

marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …

expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines … marketing resources in the wine industry. They provide a signal to consumers about the quality of wines, guiding their purchase …Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of …

interface of ANN into SD modeling offering a tremendous opportunity of developing an Experiential Expert System for logistics …Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being … encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based …

-side perspective, providing novel insights into the factors affecting the marketing and sale of olive oil. To investigate these factors …, a comprehensive consultation with an expert panel consisting of industry leaders from olive oil mills was conducted … findings from this panel offer immediate practical applications, emphasizing the importance of marketing strategies …

aim to identify the level of integration of sustainability within the marketing practices of these industries, identify … expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are …. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when …

metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the …Purpose The purpose of this paper is to analyse the metaverse platform in a social context to better understand the … future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and …

evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …

and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …

opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …

The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …

SCKM utilizing a fuzzy expert system. It consisted of a-four-stage procedure. The maturity model is based on 11 critical … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … understanding of their maturity level and find their future investment interests. This research examined the maturity assessment of …

marketing, its challenges, and benefits, to understand customers' reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …

studies: A systematic literature review (Study 1) of 100 high-impact journal articles summarizes the (quantitative) knowledge … ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …Since the growth of the art market into a capitalized global art industry, public and academic discourse on art …

The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …

This study explores the potential role of virtual influencers in future B2B marketing. Combining expert interviews and … a literature review, the findings reveal the growing popularity of virtual influencers due to Web 3.0 and Metaverse … implications for B2B marketing strategies. …

the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify … various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing …Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …

design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose … institutions to participate in the study. A final sample of 417 expert participants was achieved from various ministries and …Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …

channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …

channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …

design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose … institutions to participate in the study. A final sample of 417 expert participants was achieved from various ministries and …Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …

sampling technique was adopted for full coverage. Content and face validity of the scale was provided by expert opinion and …The study aim was to investigate the moderation effect of price sensitivity on the relationship between equity; health … the hypothesized relationships and interaction of the variables with the aid of Stata 15 SEM software. Findings show that …

Purpose This paper aims to describe a case study of a formative study for the development of a social marketing …, expert interviews, online survey and focus groups, which were integrated to comprehend the specificities of biowaste sorting … showcasing how the integration of multiple research methods through the application of social marketing principles can guide the …

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …

Purpose: The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel … and moderating effects of the variables. Findings: The ulterior motives in peer and expert supplementary reviews … intentions. The research also examines the moderating role of hotel attribute performance on perceived deception and its …

-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …

The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and …, dimensions, and variables proved to be in a good category. Research findings and implications of the regression analysis show … relationships of these variables to satisfaction. In the partial relationships, customer value has a higher influence on customer …

This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …