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Year of publication
Subject
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USA 145 United States 142 Consumer behaviour 121 Konsumentenverhalten 110 Theorie 95 Theory 95 Relationship marketing 66 Delphi technique 65 Delphi-Methode 65 Beziehungsmarketing 64 Innovation 55 Welt 54 World 54 Deutschland 52 Germany 50 Experten 49 Experts 49 Marketing 48 Marketingmanagement 48 Lieferantenmanagement 47 Marketing management 47 Supplier relationship management 47 Social Web 45 Social web 45 OECD countries 44 OECD-Staaten 44 Supply chain 44 Lieferkette 43 Online-Marketing 43 Internet marketing 42 SME 38 KMU 36 Internet 35 China 34 Wissensmanagement 33 Brand management 31 Strategisches Management 31 Customer satisfaction 29 Electronic Commerce 29 Markenführung 29
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Online availability
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Free 1,212 Undetermined 335 CC license 65
Type of publication
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Book / Working Paper 1,056 Article 609 Journal 28 Other 1
Type of publication (narrower categories)
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Graue Literatur 589 Non-commercial literature 589 Arbeitspapier 407 Working Paper 407 Article in journal 296 Aufsatz in Zeitschrift 296 Amtsdruckschrift 168 Government document 168 Hochschulschrift 159 Thesis 144 research-article 111 Konferenzschrift 61 Conference proceedings 54 Case study 29 Fallstudie 29 review-article 15 Article 14 Aufsatz im Buch 13 Book section 13 Collection of articles of several authors 13 Sammelwerk 13 conceptual-paper 8 Statistik 7 case-report 6 viewpoint 5 Aufsatzsammlung 4 Bibliografie enthalten 4 Bibliography included 4 Interview 4 Statistics 4 Dissertation u.a. Prüfungsschriften 3 Monografische Reihe 3 technical-paper 3 Directory 2 Handbook 2 Handbuch 2 Systematic review 2 Übersichtsarbeit 2 Adressbuch 1 Advisory report 1
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Language
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English 1,401 Undetermined 173 German 97 French 40 Spanish 18 Japanese 1 Portuguese 1 Russian 1
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Author
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Budzinski, Oliver 11 Hall, Andy 9 Schankerman, Mark 8 Elobeid, Amani 7 Krcmar, Helmut 7 Leimeister, Jan Marco 7 Moutinho, Luiz 6 Barnard, Brian 5 Bazerman, Max H. 5 Burgelman, Robert A. 5 Kerr, Gayle 5 Tokgoz, Simla 5 VINEREAN, Alexandra 5 Vinerean, Simona 5 Baalen, Peter van 4 Beghin, John 4 Blandford, David 4 Curry, Bruce 4 Dolles, Harald 4 Eck, N.J.P. van 4 Eck, Nees Jan van 4 Henrekson, Magnus 4 Kaval, Pamela 4 Marangon, Francesco 4 Oyelaran-Oyeyinka, Banji 4 Pabilonia, Sabrina Wulff 4 Paprzycki, Ralph 4 Pipek, Volkmar 4 Scarpa, Riccardo 4 Schroth, Enrique 4 Thiene, Mara 4 VINEREAN, Simona 4 Winsberg, S. 4 Wolfers, Justin 4 Yao, Richard 4 Zitzewitz, Eric 4 Zoghi, Cindy 4 Abler, David 3 Baalen, P.J. van 3 Beghin, John C. 3
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 OECD / Directorate for Financial and Enterprise Affairs / Competition Committee 34 Universität St. Gallen 21 USA / Office of Technology Assessment 16 OECD / Directorate for Financial, Fiscal and Enterprise Affairs / Committee on Competition Law and Policy 15 Erasmus Research Institute of Management 11 USA / Congress / House of Representatives / Committee on Ways and Means 9 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 7 Erasmus University Rotterdam, Econometric Institute 6 OECD 6 OECD / Directorate for Financial and Enterprise Affairs 6 USA / Congress / House of Representatives / Committee on Ways and Means / Subcommittee on Trade 6 Center for Agricultural and Rural Development (CARD), Iowa State University 5 Department of Economics, Waikato Management School 5 ESRC Centre for Business Research 5 Federal Reserve Bank of St. Louis 5 National Bureau of Economic Research 5 Overseas Development Institute 5 USA / Committee on Ways and Means / Subcommittee on Health 5 USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs 5 USA / Congress / Senate / Committee on Commerce, Science, and Transportation 5 USA / Congress / Senate / Committee on Energy and Natural Resources 5 USA / Government Accountability Office 5 United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology 5 Centre for Economic Performance, LSE 4 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 4 Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik 4 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 4 OECD / Directorate for Education, Employment, Labour and Social Affairs / Employment, Labour and Social Affairs Committee 4 Bureau of Labor Statistics, Department of Labor 3 Center for the Study of Industrial Organisation 3 Centret for Udviklingsforskning 3 Department of Economic and Social Affairs, United Nations 3 Elinkeinoelämän Tutkimuslaitos 3 Faculty of Management Technology, German University 3 Food and Agricultural Policy Research Institute (FAPRI), Iowa State University 3 Graduate School of Business, Stanford University 3 Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet 3 Institut für Agrarentwicklung in Mittel- und Osteuropa 3 Institut für Wirtschaftsinformatik <Siegen> 3
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Published in...
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ERIM report series research in management 61 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 Best practice roundtables on competition policy 58 Expert journal of marketing 49 European Journal of Marketing 32 Journal of Business & Industrial Marketing 17 Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen 17 Expert Journal of Marketing 15 Journal of Islamic Marketing 15 International Journal of Bank Marketing 13 Journal of Consumer Marketing 13 Asia Pacific Journal of Marketing and Logistics 12 Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos 12 Policy research working paper : WPS 12 Working paper 11 Working papers / Harvard Business School, Division of Research 11 Expert journal of business and management 10 OECD health working papers 10 Working paper / Overseas Development Institute 10 Revista BCV 9 Discussion paper series / IZA 8 Journal of Services Marketing 8 International Journal of Contemporary Hospitality Management 7 College of Business working papers 6 Econometric Institute Report 6 Econometric Institute research papers 6 International Journal of Pharmaceutical and Healthcare Marketing 6 International Journal of Wine Business Research 6 Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis 6 New York economic review : journal of the New York State Economics Association 6 Research paper series / Stanford Graduate School of Business 6 Center for Agricultural and Rural Development (CARD) Publications 5 Discussion paper series / Harvard Institute of Economic Research 5 ESRC Centre for Business Research - Working Papers 5 International Journal of Wine Marketing 5 Jena economics research papers 5 MERIT Working Papers 5 Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels 5 Qualitative Market Research: An International Journal 5 Serie desarrollo productivo 5
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Source
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ECONIS (ZBW) 1,132 RePEc 216 Other ZBW resources 209 USB Cologne (business full texts) 58 BASE 27 USB Cologne (EcoSocSci) 24 EconStor 14 OLC EcoSci 14
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Showing 1 - 100 of 1,694
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Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing
VINEREAN, Simona - In: Expert Journal of Marketing 2 (2014) 2
Persistent link: https://www.econbiz.de/10011183043
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Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing
VINEREAN, Simona - In: Expert Journal of Marketing 1 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010732517
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625
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Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.; Olya, Hossein; Shah, Zahra; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
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The people side of customer success expert insights on core principles and the transformative impact of AI
Ghoreishi, Ragna - In: Marketing Review St. Gallen : die neue … 41 (2024) 3, pp. 38-45
This article explores the transformative power of customer success (CS) for business growth. Originally focused on … empathy skills. Responsible use of generative AI will boost efficiency gains for CS and will enable hyperpersonalization for …
Persistent link: https://www.econbiz.de/10014526845
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Is Australia ready for autonomous vehicles? : examining the factors influencing AV adoption through expert interviews
Lim, Wesley; Lee, Sean; Sung, Billy; Cronin, Sophie - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 4, pp. 308-322
Persistent link: https://www.econbiz.de/10015138063
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Experts' perspective on the development of experiential marketing strategy : implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-15
marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …
Persistent link: https://www.econbiz.de/10012794257
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Marketing experts are always right...aren't they? : disentangling the effects of expertise and decision-making processes
Montecchi, Matteo; Gvirtz, Andrés; Plangger, Kirk; … - In: Psychology & marketing 41 (2024) 7, pp. 1432-1442
Persistent link: https://www.econbiz.de/10014555478
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Consistency of expert product reviews : an application to wine guides
Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60
expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines … marketing resources in the wine industry. They provide a signal to consumers about the quality of wines, guiding their purchase …Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of …
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Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
Li, Lifu; Kang, Kyeong - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 570-582
Persistent link: https://www.econbiz.de/10015138107
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Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser; Khairul Anuar Mohammad Shah; Iqbal, Qaisar - In: Expert journal of marketing 7 (2019) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
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The effect of opinion leadership and spirituality on recycling intention : insights from attractive, expert and religious influencers
Setiawan, Gunaro; Arli, Denni - In: Asia Pacific journal of marketing and logistics 36 (2024) 8, pp. 1946-1965
Persistent link: https://www.econbiz.de/10015210722
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Learning-based dynamic capabilities in closed-loop supply chains : an expert study
Ritola, Ilkka; Krikke, Harold; Caniëls, Marjolein - In: The international journal of logistics management 33 (2022) 5, pp. 69-84
Persistent link: https://www.econbiz.de/10013552734
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6
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Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
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Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - In: Expert journal of marketing 8 (2020) 2, pp. 118-128
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The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen - In: Expert journal of marketing 6 (2018) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10012217244
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The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane; Dakouan, Chouaib - In: Expert journal of marketing 8 (2020) 1, pp. 82-87
Persistent link: https://www.econbiz.de/10012612868
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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Consumers on the job : contextualization crafting in expert services
Azzari, Courtney Nations; Anderson, Laurel; Mende, Martin; … - In: Journal of service research 24 (2021) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
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Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona; Opreana, Alin - In: Expert journal of marketing 7 (2019) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10012217318
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The preference for users to experts in the domain of online product ratings
Essig, Richard A. - In: Journal of business research : JBR 173 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
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Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics
Bhushan, Sanjay - 2017
interface of ANN into SD modeling offering a tremendous opportunity of developing an Experiential Expert System for logistics …Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being … encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based …
Persistent link: https://www.econbiz.de/10012960676
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Marketing strategies for olive oil : a supply-side perspective from Spain
López-Castro, Jose Antonio; Parrilla-González, Juan … - In: Businesses 4 (2024) 4, pp. 553-565
-side perspective, providing novel insights into the factors affecting the marketing and sale of olive oil. To investigate these factors …, a comprehensive consultation with an expert panel consisting of industry leaders from olive oil mills was conducted … findings from this panel offer immediate practical applications, emphasizing the importance of marketing strategies …
Persistent link: https://www.econbiz.de/10015333275
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Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries
Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35
aim to identify the level of integration of sustainability within the marketing practices of these industries, identify … expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are …. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when …
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
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Plant-based eggs : views of industry practitioners and experts
Rondoni, Agnese; Millan, Elena; Asioli, Daniele - In: Journal of international food & agribusiness marketing 34 (2022) 5, pp. 564-587
Persistent link: https://www.econbiz.de/10013483414
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The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
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The role of environmental management in tourism marketing development as a means of destination promotion
Tzioras, Nikolaos - In: Expert journal of marketing 6 (2018) 2, pp. 65-73
Persistent link: https://www.econbiz.de/10012217261
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Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola; Jaime-Meuly, Rosalina; … - In: Expert journal of marketing 7 (2019) 2, pp. 120-136
Persistent link: https://www.econbiz.de/10012217315
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Attraktivität, Image und Personalmarketing der öffentlichen Verwaltung : wie sehen Studierende der öffentlichen Verwaltung und Personal-Expert:innen ihren (zukünftigen) Arbeitgeber...
Barth-Farkas, Faye; Hagelskamp, Carolin; Ringeisen, Tobias - In: Verwaltung & Management : VM ; Zeitschrift für moderne … 29 (2023) 6, pp. 254-265
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Multichannel design and pricing in vertically differentiated expert service markets
Du, Shaofu; Peng, Xuefeng; Nie, Tengfei; Zhu, Yangguang - In: Managerial and decision economics : MDE ; the … 44 (2023) 7, pp. 3787-3813
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Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
Florido-Benítez, Lázaro - In: International Journal of Tourism Cities 10 (2024) 3, pp. 974-994
metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the …Purpose The purpose of this paper is to analyse the metaverse platform in a social context to better understand the … future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and …
Persistent link: https://www.econbiz.de/10015347688
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Revisiting experiential marketing : a Delphi study
Davey, Andrew; Sung, Billy; Butcher, Luke - In: The journal of brand management : an international journal 31 (2024) 1, pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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Marketing strategy for rahn products and transactions at an Indonesian Bank
Heryanto; Ramadhoni, Evo - In: Expert journal of marketing 6 (2018) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10012217263
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A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian - In: Expert journal of marketing 5 (2017) 1, pp. 10-16
evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …
Persistent link: https://www.econbiz.de/10011764047
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Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn; Santoso, Singgih - In: Expert journal of marketing 8 (2020) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012612971
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …
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Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi; Murwani, Fulgentius Danardana; … - In: Expert journal of marketing 6 (2018) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012199546
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Importance of strategic social media marketing
Vinerean, Simona - In: Expert journal of marketing 5 (2017) 1, pp. 28-35
opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …
Persistent link: https://www.econbiz.de/10011764022
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Online shopping : motivation, loyalty and process
Menoe, Dithebe; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 48-72
Persistent link: https://www.econbiz.de/10012612935
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Content marketing strategy : definition, objectives and tactics
Vinerean, Simona - In: Expert journal of marketing 5 (2017) 2, pp. 92-98
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …
Persistent link: https://www.econbiz.de/10011863306
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The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra - In: Expert journal of marketing 7 (2019) 2, pp. 112-119
Persistent link: https://www.econbiz.de/10012217314
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Maturity assessment of social customer knowledge management (sckm) using fuzzy expert system
Lak, Behzad; Rezaeenour, Jalal - In: Journal of business economics and management 19 (2018) 1, pp. 192-212
SCKM utilizing a fuzzy expert system. It consisted of a-four-stage procedure. The maturity model is based on 11 critical … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … understanding of their maturity level and find their future investment interests. This research examined the maturity assessment of …
Persistent link: https://www.econbiz.de/10012174745
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Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo; Scott, Olan; Sharpe, Stirling; Stokowski, Sarah; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
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Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka; Wasala, Kamal - In: Expert journal of marketing 8 (2020) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10012613020
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Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad; Choi, Youngjoon; King, Brian - In: Journal of travel research : a quarterly publication of … 60 (2021) 2, pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
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Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus - In: Expert journal of marketing 8 (2020) 2, pp. 109-117
Persistent link: https://www.econbiz.de/10012613038
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Maintaining the quality of Tuna of Aceh for the Japanese export market
Chan, Syafruddin; Tabrani, Mirza; Fitri, Fauziah Aida - In: Expert journal of marketing 7 (2019) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10012217296
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Experts' perspective on the development of experiential marketing strategy: Implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of Risk and Financial Management 14 (2021) 10, pp. 1-15
marketing, its challenges, and benefits, to understand customers' reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …
Persistent link: https://www.econbiz.de/10013201186
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Effects of conflicting hotel reviews shared by novice and expert traveler on attitude ambivalence : the moderating role of quality of managers' responses
Siddiqi, Umar Iqbal; Akhtar, Nadeem - In: Journal of hospitality marketing & management 30 (2021) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012423288
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Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo - In: Expert journal of marketing 8 (2020) 2, pp. 89-98
Persistent link: https://www.econbiz.de/10012613043
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Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos - In: Expert journal of marketing 7 (2019) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10012217282
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Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki - In: Expert journal of marketing 8 (2020) 2, pp. 99-108
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
studies: A systematic literature review (Study 1) of 100 high-impact journal articles summarizes the (quantitative) knowledge … ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …Since the growth of the art market into a capitalized global art industry, public and academic discourse on art …
Persistent link: https://www.econbiz.de/10013450820
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Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis
OKO, Augustine Egwu Ndu; NNANNA, Ohuonu Okwudiri - In: Expert Journal of Marketing 2 (2014) 1, pp. 37-52
The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …
Persistent link: https://www.econbiz.de/10011183040
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The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process
Alhudaithy, Abdullatif I. R. - In: Expert journal of marketing 7 (2019) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10012217304
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The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - In: Expert journal of marketing 7 (2019) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012217291
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Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia; Musnadi, Said; Chan, Syafruddin - In: Expert journal of marketing 7 (2019) 2, pp. 93-99
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Virtual influencers in B2B marketing future perspectives
Kern, Manuel; Kern, Sarah; Schmäh, Marco; Wagner, … - In: Marketing Review St. Gallen : die neue … 42 (2025) 1, pp. 82-88
This study explores the potential role of virtual influencers in future B2B marketing. Combining expert interviews and … a literature review, the findings reveal the growing popularity of virtual influencers due to Web 3.0 and Metaverse … implications for B2B marketing strategies. …
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Carbonated beverage consumption among UK university students
Qutieshat, Abubaker; Aouididi, Rayhana - In: Expert journal of marketing 8 (2020) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10012612876
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Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona - In: Expert journal of marketing 8 (2020) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10012613016
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Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
wei, Lingwen; Hong, Yan; Zeng, Xianyi - In: Journal of Fashion Marketing and Management: An … 28 (2023) 5, pp. 950-979
the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify … various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing …Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of …
Persistent link: https://www.econbiz.de/10015350497
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Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats
Chan, Syafruddin; Aprilia, Cut; Zainul, Zaida Rizqi - In: Expert journal of marketing 7 (2019) 1, pp. 14-19
Persistent link: https://www.econbiz.de/10012217286
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Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan; Barnard, Brian - In: Expert journal of marketing 7 (2019) 1, pp. 42-71
Persistent link: https://www.econbiz.de/10012217299
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies 8 (2020) 3, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
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An expert system for systematic international market selection
Grimstad, Siv Marina; Glavee-Geo, Richard; Soufiane, Abeddaa - In: International journal of export marketing : IJExportM 4 (2021) 4, pp. 410-431
Persistent link: https://www.econbiz.de/10013255818
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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45
attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …
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Risks and challenges associated with NEOM project in Saudi Arabia : a marketing perspective
Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-12
design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose … institutions to participate in the study. A final sample of 417 expert participants was achieved from various ministries and …Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …
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Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues
Basuroy, Suman; Ravid, Simon Abraham; Gretz, Richard T.; … - In: Journal of cultural economics 44 (2020) 1, pp. 57-96
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Airlines customer segmentation in the hyper-competition era
Avram, Bogdan - In: Expert journal of marketing 7 (2019) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10012217317
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …
Persistent link: https://www.econbiz.de/10013201031
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Risks and challenges associated with NEOM project in Saudi Arabia: A marketing perspective
Algumzi, Areej - In: Journal of Risk and Financial Management 15 (2022) 9, pp. 1-12
design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose … institutions to participate in the study. A final sample of 417 expert participants was achieved from various ministries and …Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …
Persistent link: https://www.econbiz.de/10014332582
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Service quality of internet banking from an Indonesian perspective
Asni, Kurnia; Nasir; Yunus, Mukhlis; Nurdasila - In: Expert journal of marketing 6 (2018) 2, pp. 45-51
Persistent link: https://www.econbiz.de/10012217269
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The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos - In: Expert journal of marketing 6 (2018) 2, pp. 74-80
Persistent link: https://www.econbiz.de/10012217259
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Knowledge marketing : n(P, C, S, V)'s mix?
Artyukhova, Nadiia; Krmela, Jan; Krmelova, Vladimira; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 182-189
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
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Combating fake news on social media with source ratings : the effects of user and expert reputation ratings
Kim, Antino; Moravec, Patricia L.; Dennis, Alan - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 931-968
Persistent link: https://www.econbiz.de/10012198627
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The seal of approval : introducing the third-party seal model
Murphy, Daniel - In: Expert journal of marketing 6 (2018) 2, pp. 33-44
Persistent link: https://www.econbiz.de/10012217277
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 69 (2018), pp. 49-55
Persistent link: https://www.econbiz.de/10011821819
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Sustainability Marketing and Ethical Consumption Behaviour : The Moderating Effects of Price Sensitivity among Beverage Consumers in Nigeria
Otika, Udoka Stephen; Ugwunwanyi, Ananaba; Olise, Moses … - 2021
sampling technique was adopted for full coverage. Content and face validity of the scale was provided by expert opinion and …The study aim was to investigate the moderation effect of price sensitivity on the relationship between equity; health … the hypothesized relationships and interaction of the variables with the aid of Stata 15 SEM software. Findings show that …
Persistent link: https://www.econbiz.de/10013211376
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Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; … - In: Expert journal of marketing 6 (2018) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012199513
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Influence of motivation and self-efficacy on entrepreneurial intention to run a business
Santoso, Singgih; Oetomo, Budi Sutedjo Dharma - In: Expert journal of marketing 6 (2018) 1, pp. 14-21
Persistent link: https://www.econbiz.de/10012199537
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Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika; Bun, Maurice J. G.; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 587-601
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Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study
Temmerman, Laura; Veeckman, Carina - In: Journal of Social Marketing 14 (2024) 3/4, pp. 365-381
Purpose This paper aims to describe a case study of a formative study for the development of a social marketing …, expert interviews, online survey and focus groups, which were integrated to comprehend the specificities of biowaste sorting … showcasing how the integration of multiple research methods through the application of social marketing principles can guide the …
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The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - In: Expert journal of marketing 5 (2017) 2, pp. 72-77
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …
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Benefit as a medium for value creation and innovation
Barnard, Brian - In: Expert journal of marketing 6 (2018) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10012217258
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The differential effects of online peer review and expert review on service evaluations : the roles of confidence and information convergence
Keh, Hean Tat; Sun, Jin - In: Journal of service research : JSR 21 (2018) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10011951812
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Ulterior motives in peer and expert supplementary online reviews and consumers' perceived deception
Siddiqi, Umar Iqbal; Sun, Jin; Akhtar, Nadeem - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 73-98
Purpose: The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel … and moderating effects of the variables. Findings: The ulterior motives in peer and expert supplementary reviews … intentions. The research also examines the moderating role of hotel attribute performance on perceived deception and its …
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Keep them in : how to drive dental consumers' loyalty in the modern era?
Alhidari, Abdullah Mohammed; Alkadhi, Omar H. - In: Expert journal of marketing 6 (2018) 2, pp. 106-114
Persistent link: https://www.econbiz.de/10012217237
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Conspicuous by its absence : diagnostic expert testing under uncertainty
Dai, Tinglong; Singh, Shubhranshu - In: Marketing science 39 (2020) 3, pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
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Ordered probit analysis of consumers' preferences for milk and meat quality attributes in the emerging cities of Southern India
Priyadharsini, S.; Kathiravan, G.; Thirunavukkarasu, M. A. - In: Expert journal of marketing 5 (2017) 2, pp. 37-43
-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …
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Marketing information and marketing intelligence for customer insights
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 28 (2022) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
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A future research agenda on export marketing and international marketing themes : a Delphi approach
Coudounaris, Dafnis N. - In: International journal of export marketing : IJExportM 5 (2022) 2, pp. 229-260
Persistent link: https://www.econbiz.de/10014310086
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Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas - In: Expert journal of marketing 5 (2017) 1, pp. 17-27
The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and …, dimensions, and variables proved to be in a good category. Research findings and implications of the regression analysis show … relationships of these variables to satisfaction. In the partial relationships, customer value has a higher influence on customer …
Persistent link: https://www.econbiz.de/10011764027
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Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
MONGAY, Jorge - In: Expert Journal of Marketing 2 (2014) 2, pp. 82-85
This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …
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