marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …

interface of ANN into SD modeling offering a tremendous opportunity of developing an Experiential Expert System for logistics …Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being … encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based …

evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …

and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …

studies: A systematic literature review (Study 1) of 100 high-impact journal articles summarizes the (quantitative) knowledge … ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …Since the growth of the art market into a capitalized global art industry, public and academic discourse on art …

opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …

marketing, its challenges, and benefits, to understand customers' reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …

The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …

SCKM utilizing a fuzzy expert system. It consisted of a-four-stage procedure. The maturity model is based on 11 critical … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … understanding of their maturity level and find their future investment interests. This research examined the maturity assessment of …

design and implement marketing and promotional strategies. Considering the large scale and scope of the project, the purpose … institutions to participate in the study. A final sample of 417 expert participants was achieved from various ministries and …Saudi Arabia has proposed a new project, NEOM city, planned on the coast of the Red Sea with various unique and …

channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …

sampling technique was adopted for full coverage. Content and face validity of the scale was provided by expert opinion and …The study aim was to investigate the moderation effect of price sensitivity on the relationship between equity; health … the hypothesized relationships and interaction of the variables with the aid of Stata 15 SEM software. Findings show that …

attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …

Purpose: The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel … and moderating effects of the variables. Findings: The ulterior motives in peer and expert supplementary reviews … intentions. The research also examines the moderating role of hotel attribute performance on perceived deception and its …

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …

), as well as several journal articles. Cesare Amatulli is Associate Professor of Marketing (University of Bari). He also …Chapter 1: Introduction -- Chapter 2: The issue of integrating new technologies in luxury marketing. A literature … readers and managers through strategic marketing planning. Andrea Sestino (Ph.D) is Adjunct Professor of Competitive Strategy …

-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …

The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and …, dimensions, and variables proved to be in a good category. Research findings and implications of the regression analysis show … relationships of these variables to satisfaction. In the partial relationships, customer value has a higher influence on customer …

themes: event marketing, the marketing plan, the 7 Ps of the marketing mix, strength, weaknesses, opportunities and threats … Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event … credibility and ensure the rigour of the qualitative findings. Findings: The qualitative results revealed the following final …

Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism … explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional … longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences …

As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …

be properly constructed. Specifically, we test the potential for message sponsor and self-relevance of the message to … influence message outcomes. Our results suggest that messages sponsored by a combination of company and government that are self …

This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …

2015), while the ancillary revenues on a global scale reached a 10% share of overall airline revenue, according to …

This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero … the structured questionnaires. A total of 220 questionnaires were distributed in five branch offices of PT. BNI (Persero …) Tbk operating in Aceh Province, namely the branchs of Lhokseumawe, Bireuen, Langsa, Sigli and Meulaboh. The results showed …

to find the impact of those systems administration sites on the non-open and expert existences of individuals the use of … educated youth the utilization of either such site. These have played out a basic capacity in spanning limits and intersection … companions with the predominant ones and to create up their group of friends as a base as far as associates. The inquiry …

Purpose: To explain and empirically test how different marketing communication channels interact with each other and … variables of major passenger car brands, the paper takes a source-based perspective to investigate how firm-based communications …, expert opinions and online consumer reviews interact and affect brands’ marketplace performance. Then the paper studies the …

journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars … Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …

the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to … of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to … Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our …

aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of … appropriation process for novice and expert consumers of aesthetic experiences is offered. This framework highlights the …’ cultural capital and their museum experiences provides insights into curatorial and marketing practices in terms of broadening …

narrow domain. This paper describes the development of an expert system, NEWPRODEX, designed to screen industrial product …Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a … concepts, identify potential financial successes, and diagnose opportunities for concept enhancement to improve its chances of …