evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …

opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …

The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …

and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …

-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …

be properly constructed. Specifically, we test the potential for message sponsor and self-relevance of the message to … influence message outcomes. Our results suggest that messages sponsored by a combination of company and government that are self …

The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and …, dimensions, and variables proved to be in a good category. Research findings and implications of the regression analysis show … relationships of these variables to satisfaction. In the partial relationships, customer value has a higher influence on customer …

The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …

Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism … explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional … longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences …

This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero … the structured questionnaires. A total of 220 questionnaires were distributed in five branch offices of PT. BNI (Persero …) Tbk operating in Aceh Province, namely the branchs of Lhokseumawe, Bireuen, Langsa, Sigli and Meulaboh. The results showed …

2015), while the ancillary revenues on a global scale reached a 10% share of overall airline revenue, according to …

attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …

This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …

This article analyzes the concept of value co-creation, which has arisen due to the combination of various modern … influences - including economic globalization, changes in consumers’ buying habits, and the emergence of the Internet and social … media - that have changed the way companies innovate. These factors also have transformed the traditional marketing paradigm …

In practices and academics, the growth/decline of a brand or product sales is often measured with market shares …. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This … paper proposes a concept of Mind Shares which combines confidence and resistance as the main contents of loyalty to …

This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing … a reciprocal relationship, but that mediators exist between satisfaction and loyalty. The findings of this study have … consequences for customer relationship management, particularly in terms of retention, of the satisfied consumers in an e …

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with … buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in … presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the …

the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to … of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to … Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our …

analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of …

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an …

As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …

with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer … improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the … online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential …

To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied … by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within … that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes …

marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer …The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship … model) specific for the customer acquisition phase are theoretically detailed. The second part of the paper is an …

of auditors toward marketing has a positive significant relationship with attitude toward corporate governance. Also, the … results showed a significant difference between industry expert auditors’ attitude and other auditors toward marketing …Auditing develops within a social context. On the basis of Parsons’ social action theory, we examine whether auditors …

and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the … more often with the airline through social-media. Technology has become an important part in developing and marketing the …

Expert and Licensed Accountants of Romania, it was preceded to the analysis of the existent informational flow, and …In order to improve the informational subsystem of management of the probationer’s existent at the level of the Body of … consequently there were observed inefficient circuits regarding the modality of obtain the quality of membership. …

order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to …Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant …-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of …

order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to …Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant …-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of …

Brain Mechanisms of Persuasion: How “Expert Power” Modulates Memory and Attitudes Vasily Klucharev … general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We … found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effect on memory …

communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an …Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the … expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional …

other items in our database. Conclusions Major benefits of the model include its basis in expert judgment, its …. This metric serves the purpose of distilling expert knowledge into a form usable by consumers so that they are empowered to …Background Research over the last several decades indicates the failure of existing nutritional labels to substantially …

Consumer Response. Journal of Marketing, 1973;37(2):32-7. 2. Nijman, C. A. J., I. M. Zijp, A. Sierksma, A. J. C. Roodenburg, R …. Journal of Marketing, 2002;66(3):112-27. 7. Keller, Scott B., Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton … Nutrition Information on Consumer Product Evaluations. Journal of Public Policy and Marketing, 1997;16(2):256-69. 8. Caswell …

Expertise research shows quite ambiguous results on the abilities of experts in judgment and decision making (JDM …) classic models cannot account for. This problem becomes even more accentuated if different levels of expertise are considered … expert JDM and the hitherto existing, differentiated results from expertise research. It is outlined how expertise might …

Financial Services Marketing: Empirical evidence on the impact and effectiveness of marketing events DISSERTATION ….2 Definition of marketing events .....................................................................12 2.3 The research question … marketing events...............................16 2.5.2 The high level of ‘noise’ in the marketplace …

We examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews …. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the … effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence …

PauloAntônioZawislak,LuisFernandoMarques,PriscilaEstevesand FernandaRublescki 47 Announcement Journal of Business Chemistry 2010,7 (1 …,InstituteofBusinessAdministrationattheDepartmentofChemistry andPharmacy,Leonardo-Campus1,48149Muenster,Germany,dominicbresser@web.de Journal of Business Chemistry 2010, 7 (1) © 2010 … Preschitschek and Dominic Bresser Journal of Business Chemistry 2010, 7 (1)© 2010 Institute of Business Administration 1 …

Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec … Report Series Research ∗ in Management ERIM Research Program: “Marketing” 2007 Marketing Communication Drivers of … A Manager's Perspective on Combining Expert and Model-based Forecasts Philip Hans Franses and Rianne …

The importance of power is underlined by many scientists who view it as a key behavioral construct. Power distinguishes … specific attention to coordination and cooperation. The aim of our work is to investigate the role of power in business …-to-business relationships to work out a strategy that enables managers to select an effective mix of power mechanisms. We work out and test a …

Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec … SERIES RESEARCH IN MANAGEMENT ERIM Report Series reference number ERS-2008-001-MKT Publication January 2008 Number of …@few.eur.nl Address Erasmus Research Institute of Management (ERIM) RSM Erasmus University / Erasmus School of Economics Erasmus …

We study the performance of sales forecasts which linearly combine model-based forecasts and expert forecasts. Using a … beneficial for forecasts for nearby horizons. And, when the rate of bracketing increases the relative weights converge to a 50 … Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec …

marketing activities of the airlines operating on the Albanian market and establish their strengths and weaknesses. 2. To … analyse and establish if there are marked differences in marketing activities of the airlines operating on the Albanian market …. Different sources of primary and secondary data were used in analysis of services marketing of airlines operating on the …

Fetchenhauer, for his guidance throughout the course of this research and in particular for his fruitful and highly constructive … scientist. I would further like to express my gratitude to Prof. Dr. Lorenz Fischer for his comments on an earlier version of …. Erik Hölzl from the University of Vienna for their helpful comments on an earlier version of Chapter 2. My thanks also go …

conducting and evaluating of semi-structured expert interviews. The components of consumer behaviour were studied on a sample of … 328 customers (of a hypermarket and a supermarket), in expert interviews with employees of two retail chains in charge of …The introduction of integrated crop protection and integrated fruit (apple) production technologies in commercial …

VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since … its introduction in 2003, the ranking has become the most influential journal evaluation approach in German …-speaking countries, impacting several key managerial decisions of German, Austrian, and Swiss business schools. This article reports the …

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more … challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major … literature lacks concrete insights for marketing managers as to how exploratory and exploitative strategies can be best combined …

analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution …. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost … analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical …

CENTRAL EUROPEAN JOURNAL OF PUBLIC POLICY Special Issue on Economic Crisis and Public Policy Volume 3—Number 2 …—December 2009 ISSN 1802–4866 Central European Journal of Public Policy Publisher Center for Social and Economic Strategies …–227–950 e-mail: editor@cejpp.eu website: www.cejpp.eu E The journal was supported by the Ministry of Education, Youth, and …

basis of availability during a short time period (Davis and Wagner, 2003). In this study, we define an expert as a person … interval [0, 1] namely, mF: Ufi[0, 1]. 2.2. Linguistic variables Fuzzy logic enables the modeling of expert knowledge … dynamics of a system without a detailed mathematical description. In an expert-driven approach, knowledge is represented by …

marketing manager to conduct a more complete analysis of existing products and their place on the market and in the product life … cycle. Eight CEOs of small-scale ice cream companies were interviewed. This study found that the marketing activities and … strategies of large companies cannot be transferred to and implemented in small-scale businesses. Different marketing theories …

, and expert help — often at inconvenient times. Many thanks to all of the scholars, who responded to the survey without … research questions using original data drawn from two datasets: an archive of 210 sets of reviews for the journal EM … _________________________ XIII LIST OF ABBREVIATIONS ______________________XIV LIST OF JOURNAL ABBREVIATIONS ______________ XV 1. INTRODUCTION …

, would be minimal. Second, based on the expert efficiency estimates for a unit of costs in every element of marketing …<title>Abstract</title> There are two principal problems arising for marketing management: first—the increase of … develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency …

-the-Art Developments in Expert Systems and Strategic Marketing Planning, British Journal of Management 1, 159-170. Mintzberg, H. (1994 … marketing managers’ problem solving behaviour, International Journal of Research in Marketing 8, 5-16. Baker, M. J. (2000 …). Implementing Marketing Strategy, Journal of Marketing Management 12(1-3), 135-160. Changchiena, S. W. and Lin, M.-C. (2005 …

editor of the Journal of Medical Marketingand the author of over 200 books, papers and articles in the field of marketing and … Solutionis the first book of its kind to address this interface, not from a marketing or finance angle, but from a combined … addition to the library of senior marketing and finance professionals.This updated, revised, 2nd edition of the critically …

How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems Ujwal … RESEARCH INSTITUTE OF MANAGEMENT REPORT SERIES RESEARCH IN MANAGEMENT ABSTRACT AND KEYWORDS Abstract Marketing … managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than are warranted by …

Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than …'s mental model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to … of a direct marketing decision problem. We then discuss how our findings can lead to design improvements and better …