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Year of publication
Subject
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USA 142 United States 139 Consumer behaviour 128 Konsumentenverhalten 117 Theorie 93 Theory 93 Delphi technique 71 Delphi-Methode 71 Relationship marketing 67 Beziehungsmarketing 65 Innovation 56 Welt 56 World 56 Deutschland 53 Lieferantenmanagement 53 Supplier relationship management 53 Marketing 52 Marketingmanagement 52 Experten 51 Experts 51 Germany 51 Marketing management 51 Supply chain 51 Lieferkette 50 Social Web 47 Social web 47 Online-Marketing 45 Internet marketing 44 OECD countries 44 OECD-Staaten 44 SME 40 KMU 38 Internet 35 China 34 Wissensmanagement 34 Brand management 32 Strategisches Management 32 Customer satisfaction 30 Markenführung 30 Electronic Commerce 29
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Online availability
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Free 1,234 Undetermined 346 CC license 83
Type of publication
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Book / Working Paper 1,046 Article 641 Journal 26 Other 1
Subcategories
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Article in journal 595 Working paper 570 Government document 168 Proceedings 63 Case study 33 Book section 13 Statistics 5 Handbook 2 Literature review 2 Annual report 1 Guidebook 1 Report 1 Review 1
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Language
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English 1,419 Undetermined 172 German 100 French 40 Spanish 18 Japanese 1 Portuguese 1 Russian 1
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Author
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Budzinski, Oliver 11 Hall, Andy 9 Schankerman, Mark 8 Elobeid, Amani 7 Krcmar, Helmut 7 Leimeister, Jan Marco 7 Moutinho, Luiz 6 Barnard, Brian 5 Bazerman, Max H. 5 Burgelman, Robert A. 5 Kerr, Gayle 5 Tokgoz, Simla 5 VINEREAN, Alexandra 5 Vinerean, Simona 5 Baalen, Peter van 4 Beghin, John 4 Blandford, David 4 Curry, Bruce 4 Dolles, Harald 4 Eck, N.J.P. van 4 Eck, Nees Jan van 4 Henrekson, Magnus 4 Kaval, Pamela 4 Marangon, Francesco 4 Oyelaran-Oyeyinka, Banji 4 Pabilonia, Sabrina Wulff 4 Paprzycki, Ralph 4 Pipek, Volkmar 4 Scarpa, Riccardo 4 Schroth, Enrique 4 Thiene, Mara 4 VINEREAN, Simona 4 Winsberg, S. 4 Wolfers, Justin 4 Yao, Richard 4 Zitzewitz, Eric 4 Zoghi, Cindy 4 Abler, David 3 Baalen, P.J. van 3 Beghin, John C. 3
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 OECD / Directorate for Financial and Enterprise Affairs / Competition Committee 34 Universität St. Gallen 21 USA / Office of Technology Assessment 16 OECD / Directorate for Financial, Fiscal and Enterprise Affairs / Committee on Competition Law and Policy 15 Erasmus Research Institute of Management 11 USA / Congress / House of Representatives / Committee on Ways and Means 9 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 7 Erasmus University Rotterdam, Econometric Institute 6 OECD 6 OECD / Directorate for Financial and Enterprise Affairs 6 USA / Congress / House of Representatives / Committee on Ways and Means / Subcommittee on Trade 6 Center for Agricultural and Rural Development (CARD), Iowa State University 5 Department of Economics, Waikato Management School 5 ESRC Centre for Business Research 5 Federal Reserve Bank of St. Louis 5 National Bureau of Economic Research 5 Overseas Development Institute 5 USA / Committee on Ways and Means / Subcommittee on Health 5 USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs 5 USA / Congress / Senate / Committee on Commerce, Science, and Transportation 5 USA / Congress / Senate / Committee on Energy and Natural Resources 5 USA / Government Accountability Office 5 United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology 5 Centre for Economic Performance, LSE 4 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 4 Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik 4 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 4 OECD / Directorate for Education, Employment, Labour and Social Affairs / Employment, Labour and Social Affairs Committee 4 Bureau of Labor Statistics, Department of Labor 3 Center for the Study of Industrial Organisation 3 Centret for Udviklingsforskning 3 Department of Economic and Social Affairs, United Nations 3 Elinkeinoelämän Tutkimuslaitos 3 Faculty of Management Technology, German University 3 Food and Agricultural Policy Research Institute (FAPRI), Iowa State University 3 Graduate School of Business, Stanford University 3 Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet 3 Institut für Agrarentwicklung in Mittel- und Osteuropa 3 Institut für Wirtschaftsinformatik <Siegen> 3
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Published in...
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ERIM report series research in management 61 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 Best practice roundtables on competition policy 58 Expert journal of marketing 49 European Journal of Marketing 31 Journal of Business & Industrial Marketing 17 Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen 17 Working paper 16 Expert Journal of Marketing 15 Journal of Islamic Marketing 15 International Journal of Bank Marketing 13 Journal of Consumer Marketing 13 Asia Pacific Journal of Marketing and Logistics 12 Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos 12 Policy research working paper : WPS 12 Working papers / Harvard Business School, Division of Research 11 Expert journal of business and management 10 OECD health working papers 10 Working paper / Overseas Development Institute 10 Discussion paper series 9 Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis 9 Revista BCV 9 Journal of Services Marketing 8 International Journal of Contemporary Hospitality Management 7 Econometric Institute Report 6 Econometric Institute research papers 6 International Journal of Pharmaceutical and Healthcare Marketing 6 International Journal of Wine Business Research 6 International journal of advertising : the review of marketing communications 6 Research paper series / Stanford Graduate School of Business 6 Center for Agricultural and Rural Development (CARD) Publications 5 Cogent business & management 5 Discussion paper series / Harvard Institute of Economic Research 5 ESRC Centre for Business Research - Working Papers 5 International Journal of Wine Marketing 5 Jena economics research papers 5 Journal of marketing research : JMR 5 MERIT Working Papers 5 Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels 5 Qualitative Market Research: An International Journal 5
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Source
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ECONIS (ZBW) 1,147 RePEc 216 Other ZBW resources 208 USB Cologne (business full texts) 58 BASE 27 USB Cologne (EcoSocSci) 24 EconStor 20 OLC EcoSci 14
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Showing 1 - 100 of 1,641
 
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Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing
VINEREAN, Simona - 2014
Persistent link: https://www.econbiz.de/10011183043
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Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing
VINEREAN, Simona - 2013
Persistent link: https://www.econbiz.de/10010732517
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625
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Artificial intelligence adoption in event logistics : barriers, critical success factors, and expert consensus from a Delphi study
Matias, Sofia; Dias, Álvaro Lopes; Pereira, Leandro - 2026
with 10 experts, where items were prioritised and consensus assessed using Kendall's coefficient of concordance (W) and chi … scheduling and supplier coordination. Resistance to change and the lack of industry-specific AI tools emerged as the main …
Persistent link: https://www.econbiz.de/10015611863
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Expert's recommendations in product choices : information provision, conflicts of interest, and consumer protection among U.S. kidney disease patients
Roshangarzadeh, Reza; Kim, TI Tongil; Shahrokhi … - 2025
Persistent link: https://www.econbiz.de/10015552604
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Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.; Olya, Hossein; Shah, Zahra; … - 2024
Persistent link: https://www.econbiz.de/10014549584
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The people side of customer success expert insights on core principles and the transformative impact of AI
Ghoreishi, Ragna - 2024
This article explores the transformative power of customer success (CS) for business growth. Originally focused on … empathy skills. Responsible use of generative AI will boost efficiency gains for CS and will enable hyperpersonalization for …
Persistent link: https://www.econbiz.de/10014526845
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Is Australia ready for autonomous vehicles? : examining the factors influencing AV adoption through expert interviews
Lim, Wesley; Lee, Sean; Sung, Billy; Cronin, Sophie - 2024
Persistent link: https://www.econbiz.de/10015138063
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Expert knowledge : collaborating with generative artificial intelligence to improve service innovation performance
Kan, Tangchung; Ku, Edward C. S. - 2026
Persistent link: https://www.econbiz.de/10015651423
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Experts' perspective on the development of experiential marketing strategy : implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - 2021
marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …
Persistent link: https://www.econbiz.de/10012794257
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Challenges of digital marketing adoption in FMCG sector in Pakistan : a MICMAC-ISM approach
Basit, Abdul; Amiya Bhaumik; Niazi, Abdul Aziz Khan - 2025
The study is aimed to analyze the interrelationships of challenges of digital-marketing adoption in Fast Moving …, modeling and analysis. The data are collected through survey from an expert's panel recruited from stakeholders on the basis of … digital-marketing adoption in FMCG-sector. Results of ISM modeling show that customers' digital engagement, consumer trust …
Persistent link: https://www.econbiz.de/10015475275
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Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach
Basit, Abdul; Niazi, Abdul Aziz Khan - 2025
The study is aimed to analyze the interrelationships of challenges of digital-marketing adoption in Fast Moving …, modeling and analysis. The data are collected through survey from an expert's panel recruited from stakeholders on the basis of … digital-marketing adoption in FMCG-sector. Results of ISM modeling show that customers' digital engagement, consumer trust …
Persistent link: https://www.econbiz.de/10015482409
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Marketing experts are always right...aren't they? : disentangling the effects of expertise and decision-making processes
Montecchi, Matteo; Gvirtz, Andrés; Plangger, Kirk; … - 2024
Persistent link: https://www.econbiz.de/10014555478
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Consistency of expert product reviews : an application to wine guides
Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - 2022
expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines … marketing resources in the wine industry. They provide a signal to consumers about the quality of wines, guiding their purchase …Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of …
Persistent link: https://www.econbiz.de/10014326233
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Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser; Khairul Anuar Mohammad Shah; Iqbal, Qaisar - 2019
Persistent link: https://www.econbiz.de/10012217311
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AI and integrated marketing communication tools to promote, educate and explain the benefits of sustainability and the hydrogen economy : the cases of Cyprus and Peru
Aritzis, Theofanis; Antoniou, Antonios - 2025
Purpose: This study investigates how Artificial Intelligence (AI)-enhanced Integrated Marketing Communication (IMC) can … accelerate the adoption of hydrogen technology in two contrasting national contexts-Cyprus and Peru. Design … integrates IMC theory, behavioral psychology, and AI-driven marketing technologies. A 'most-different systems' comparative …
Persistent link: https://www.econbiz.de/10015654923
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AI and integrated marketing communication tools to promote, educate and explain the benefits of sustainability and the hydrogen economy: The cases of Cyprus and Peru
Aritzis, Theofanis; Antoniou, Antonios - 2025
Purpose: This study investigates how Artificial Intelligence (AI)-enhanced Integrated Marketing Communication (IMC) can … accelerate the adoption of hydrogen technology in two contrasting national contexts-Cyprus and Peru. Design … integrates IMC theory, behavioral psychology, and AI-driven marketing technologies. A 'most-different systems' comparative …
Persistent link: https://www.econbiz.de/10015668745
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - 2019
Persistent link: https://www.econbiz.de/10012217280
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Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - 2020
Persistent link: https://www.econbiz.de/10012612939
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Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - 2020
Persistent link: https://www.econbiz.de/10012613034
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Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
Li, Lifu; Kang, Kyeong - 2024
Persistent link: https://www.econbiz.de/10015138107
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Learning-based dynamic capabilities in closed-loop supply chains : an expert study
Ritola, Ilkka; Krikke, Harold; Caniëls, Marjolein - 2022
Persistent link: https://www.econbiz.de/10013552734
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The effect of opinion leadership and spirituality on recycling intention : insights from attractive, expert and religious influencers
Setiawan, Gunaro; Arli, Denni - 2024
Persistent link: https://www.econbiz.de/10015210722
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The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen - 2018
Persistent link: https://www.econbiz.de/10012217244
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The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane; Dakouan, Chouaib - 2020
Persistent link: https://www.econbiz.de/10012612868
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Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics
Bhushan, Sanjay - 2017
interface of ANN into SD modeling offering a tremendous opportunity of developing an Experiential Expert System for logistics …Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being … encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based …
Persistent link: https://www.econbiz.de/10012960676
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Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona; Opreana, Alin - 2019
Persistent link: https://www.econbiz.de/10012217318
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - 2021
Persistent link: https://www.econbiz.de/10012650614
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Consumers on the job : contextualization crafting in expert services
Azzari, Courtney Nations; Anderson, Laurel; Mende, Martin; … - 2021
Persistent link: https://www.econbiz.de/10012662583
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Virtual influencers in B2B marketing future perspectives
Kern, Manuel; Kern, Sarah; Schmäh, Marco; Wagner, … - 2025
This study explores the potential role of virtual influencers in future B2B marketing. Combining expert interviews and … a literature review, the findings reveal the growing popularity of virtual influencers due to Web 3.0 and Metaverse … implications for B2B marketing strategies. …
Persistent link: https://www.econbiz.de/10015051458
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - 2020
Persistent link: https://www.econbiz.de/10012612953
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Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
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The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan; Gao, Xue - 2019
Persistent link: https://www.econbiz.de/10012217302
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The role of environmental management in tourism marketing development as a means of destination promotion
Tzioras, Nikolaos - 2018
Persistent link: https://www.econbiz.de/10012217261
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The preference for users to experts in the domain of online product ratings
Essig, Richard A. - 2024
Persistent link: https://www.econbiz.de/10014547887
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Plant-based eggs : views of industry practitioners and experts
Rondoni, Agnese; Millan, Elena; Asioli, Daniele - 2022
Persistent link: https://www.econbiz.de/10013483414
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Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola; Jaime-Meuly, Rosalina; … - 2019
Persistent link: https://www.econbiz.de/10012217315
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Marketing strategies for olive oil : a supply-side perspective from Spain
López-Castro, Jose Antonio; Parrilla-González, Juan … - 2024
-side perspective, providing novel insights into the factors affecting the marketing and sale of olive oil. To investigate these factors …, a comprehensive consultation with an expert panel consisting of industry leaders from olive oil mills was conducted … findings from this panel offer immediate practical applications, emphasizing the importance of marketing strategies …
Persistent link: https://www.econbiz.de/10015333275
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Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries
Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - 2024
aim to identify the level of integration of sustainability within the marketing practices of these industries, identify … expert evaluation used to collect data due to its applicability to the context of the study. The target respondents are …. Adopting this approach requires fresh methods and technologies to influence behavior changes. Consequently, marketing, when …
Persistent link: https://www.econbiz.de/10014636097
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Attraktivität, Image und Personalmarketing der öffentlichen Verwaltung : wie sehen Studierende der öffentlichen Verwaltung und Personal-Expert:innen ihren (zukünftigen) Arbeitgeber...
Barth-Farkas, Faye; Hagelskamp, Carolin; Ringeisen, Tobias - 2023
Persistent link: https://www.econbiz.de/10014438954
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Marketing strategy for rahn products and transactions at an Indonesian Bank
Heryanto; Ramadhoni, Evo - 2018
Persistent link: https://www.econbiz.de/10012217263
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A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian - 2017
evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …
Persistent link: https://www.econbiz.de/10011764047
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Multichannel design and pricing in vertically differentiated expert service markets
Du, Shaofu; Peng, Xuefeng; Nie, Tengfei; Zhu, Yangguang - 2023
Persistent link: https://www.econbiz.de/10014341047
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - 2017
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …
Persistent link: https://www.econbiz.de/10011764060
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Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi; Murwani, Fulgentius Danardana; … - 2018
Persistent link: https://www.econbiz.de/10012199546
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Importance of strategic social media marketing
Vinerean, Simona - 2017
opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …
Persistent link: https://www.econbiz.de/10011764022
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Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn; Santoso, Singgih - 2020
Persistent link: https://www.econbiz.de/10012612971
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Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities
Florido-Benítez, Lázaro - 2024
metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the …Purpose The purpose of this paper is to analyse the metaverse platform in a social context to better understand the … future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and …
Persistent link: https://www.econbiz.de/10015347688
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Revisiting experiential marketing : a Delphi study
Davey, Andrew; Sung, Billy; Butcher, Luke - 2024
Persistent link: https://www.econbiz.de/10014447413
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Content marketing strategy : definition, objectives and tactics
Vinerean, Simona - 2017
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …
Persistent link: https://www.econbiz.de/10011863306
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Online shopping : motivation, loyalty and process
Menoe, Dithebe; Barnard, Brian - 2020
Persistent link: https://www.econbiz.de/10012612935
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Maturity assessment of social customer knowledge management (sckm) using fuzzy expert system
Lak, Behzad; Rezaeenour, Jalal - 2018
SCKM utilizing a fuzzy expert system. It consisted of a-four-stage procedure. The maturity model is based on 11 critical … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … understanding of their maturity level and find their future investment interests. This research examined the maturity assessment of …
Persistent link: https://www.econbiz.de/10012174745
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The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra - 2019
Persistent link: https://www.econbiz.de/10012217314
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From "campaign operator" to "AI orchestrator" : how artificial intelligence is transforming marketing roles along the campaign creation process
Selch, David; Kaufmann, Philipp; Leemann, Angelika - 2026
-method study consisting of a literature review, expert interviews, and an FMCG case study show how generative AI transforms …AI is reshaping marketing campaigns by redefining how teams create value, collaborate, and divide roles. A multi …
Persistent link: https://www.econbiz.de/10015557802
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Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study
wei, Lingwen; Hong, Yan; Zeng, Xianyi - 2024
the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify … various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing …Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of …
Persistent link: https://www.econbiz.de/10015350497
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Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka; Wasala, Kamal - 2020
Persistent link: https://www.econbiz.de/10012613020
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Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo; Scott, Olan; Sharpe, Stirling; Stokowski, Sarah; … - 2022
Persistent link: https://www.econbiz.de/10013411503
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Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad; Choi, Youngjoon; King, Brian - 2021
Persistent link: https://www.econbiz.de/10012425314
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Maintaining the quality of Tuna of Aceh for the Japanese export market
Chan, Syafruddin; Tabrani, Mirza; Fitri, Fauziah Aida - 2019
Persistent link: https://www.econbiz.de/10012217296
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Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus - 2020
Persistent link: https://www.econbiz.de/10012613038
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Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis
OKO, Augustine Egwu Ndu; NNANNA, Ohuonu Okwudiri - 2014
The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …
Persistent link: https://www.econbiz.de/10011183040
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Experts' perspective on the development of experiential marketing strategy: Implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - 2021
marketing, its challenges, and benefits, to understand customers' reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …
Persistent link: https://www.econbiz.de/10013201186
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Effects of conflicting hotel reviews shared by novice and expert traveler on attitude ambivalence : the moderating role of quality of managers' responses
Siddiqi, Umar Iqbal; Akhtar, Nadeem - 2021
Persistent link: https://www.econbiz.de/10012423288
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Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos - 2019
Persistent link: https://www.econbiz.de/10012217282
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Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo - 2020
Persistent link: https://www.econbiz.de/10012613043
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Web3-based marketing in the DACH region : an empirical study of potential use cases and scalable strategies
Detscher, Stefan; Knapp, Michelle - 2025
This empirical study investigates Web3-based marketing in the DACH region. As the third generation of the internet, Web …3 enables decentralized applications. Employing an expert interview-based approach, potential use cases and scalable …
Persistent link: https://www.econbiz.de/10015414902
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Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki - 2020
Persistent link: https://www.econbiz.de/10012613039
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
studies: A systematic literature review (Study 1) of 100 high-impact journal articles summarizes the (quantitative) knowledge … ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …Since the growth of the art market into a capitalized global art industry, public and academic discourse on art …
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The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process
Alhudaithy, Abdullatif I. R. - 2019
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The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - 2019
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Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia; Musnadi, Said; Chan, Syafruddin - 2019
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Carbonated beverage consumption among UK university students
Qutieshat, Abubaker; Aouididi, Rayhana - 2020
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Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona - 2020
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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - 2015
attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …
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Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats
Chan, Syafruddin; Aprilia, Cut; Zainul, Zaida Rizqi - 2019
Persistent link: https://www.econbiz.de/10012217286
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Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan; Barnard, Brian - 2019
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - 2020
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - 2020
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10013200286
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An expert system for systematic international market selection
Grimstad, Siv Marina; Glavee-Geo, Richard; Soufiane, Abeddaa - 2021
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Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues
Basuroy, Suman; Ravid, Simon Abraham; Gretz, Richard T.; … - 2020
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Airlines customer segmentation in the hyper-competition era
Avram, Bogdan - 2019
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - 2021
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …
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Service quality of internet banking from an Indonesian perspective
Asni, Kurnia; Nasir; Yunus, Mukhlis; Nurdasila - 2018
Persistent link: https://www.econbiz.de/10012217269
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The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos - 2018
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - 2016
Persistent link: https://www.econbiz.de/10011565273
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - 2021
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …
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Risks and challenges associated with NEOM project in Saudi Arabia: A marketing perspective
Algumzi, Areej - 2022
Persistent link: https://www.econbiz.de/10014332582
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Risks and challenges associated with NEOM project in Saudi Arabia : a marketing perspective
Algumzi, Areej - 2022
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Combating fake news on social media with source ratings : the effects of user and expert reputation ratings
Kim, Antino; Moravec, Patricia L.; Dennis, Alan - 2019
Persistent link: https://www.econbiz.de/10012198627
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The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - 2018
Persistent link: https://www.econbiz.de/10011821819
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The seal of approval : introducing the third-party seal model
Murphy, Daniel - 2018
Persistent link: https://www.econbiz.de/10012217277
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - 2020
Persistent link: https://www.econbiz.de/10012372739
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Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; … - 2018
Persistent link: https://www.econbiz.de/10012199513
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Influence of motivation and self-efficacy on entrepreneurial intention to run a business
Santoso, Singgih; Oetomo, Budi Sutedjo Dharma - 2018
Persistent link: https://www.econbiz.de/10012199537
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Knowledge marketing : n(P, C, S, V)'s mix?
Artyukhova, Nadiia; Krmela, Jan; Krmelova, Vladimira; … - 2022
Persistent link: https://www.econbiz.de/10013491051
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Sustainability Marketing and Ethical Consumption Behaviour : The Moderating Effects of Price Sensitivity among Beverage Consumers in Nigeria
Otika, Udoka Stephen; Ugwunwanyi, Ananaba; Olise, Moses … - 2021
sampling technique was adopted for full coverage. Content and face validity of the scale was provided by expert opinion and …The study aim was to investigate the moderation effect of price sensitivity on the relationship between equity; health … the hypothesized relationships and interaction of the variables with the aid of Stata 15 SEM software. Findings show that …
Persistent link: https://www.econbiz.de/10013211376
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Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika; Bun, Maurice J. G.; Weinberg, Charles B. - 2020
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The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - 2017
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …
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The differential effects of online peer review and expert review on service evaluations : the roles of confidence and information convergence
Keh, Hean Tat; Sun, Jin - 2018
Persistent link: https://www.econbiz.de/10011951812
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Benefit as a medium for value creation and innovation
Barnard, Brian - 2018
Persistent link: https://www.econbiz.de/10012217258
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Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
MONGAY, Jorge - 2014
This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …
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