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Year of publication
Subject
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USA 212 United States 210 Theorie 95 Theory 95 Consumer behaviour 55 Innovation 55 Konsumentenverhalten 55 Deutschland 52 Welt 50 World 50 Germany 48 OECD countries 44 OECD-Staaten 44 Delphi technique 43 Delphi-Methode 43 Beziehungsmarketing 42 Relationship marketing 41 SME 36 Wissensmanagement 36 KMU 34 Lieferantenmanagement 33 Supplier relationship management 33 EU countries 30 EU-Staaten 30 Strategisches Management 29 Lieferkette 28 Supply chain 28 Competition policy 27 Entrepreneurship 27 Online-Marketing 27 Wettbewerbspolitik 27 China 26 Internet marketing 26 Internet 25 Marketingmanagement 25 Multinationales Unternehmen 25 Strategic management 25 Corporate Governance 24 Innovationsmanagement 24 Marketing management 24
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Online availability
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Free 1,286 Undetermined 138
Type of publication
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Book / Working Paper 1,134 Article 378 Journal 31 Other 1
Type of publication (narrower categories)
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Graue Literatur 605 Non-commercial literature 605 Arbeitspapier 420 Working Paper 420 Article in journal 202 Aufsatz in Zeitschrift 202 Amtsdruckschrift 182 Government document 182 Hochschulschrift 165 Thesis 148 Konferenzschrift 61 Conference proceedings 54 Case study 29 Fallstudie 29 Aufsatz im Buch 13 Book section 13 Collection of articles of several authors 12 Sammelwerk 12 Dissertation u.a. Prüfungsschriften 8 Article 7 Statistik 7 Bibliografie enthalten 4 Bibliography included 4 Monografische Reihe 4 Statistics 4 Directory 3 Systematic review 3 Übersichtsarbeit 3 Adressbuch 2 Handbook 2 Handbuch 2 Advisory report 1 Annual report 1 Aufsatzsammlung 1 Bibliografie 1 Bibliographie 1 Bibliography 1 Conference paper 1 Database 1 Fallstudiensammlung 1
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Language
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English 1,223 Undetermined 172 German 135 French 40 Spanish 9 Japanese 1 Portuguese 1 Russian 1
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Author
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Herstatt, Cornelius 14 Budzinski, Oliver 11 Krcmar, Helmut 10 Leimeister, Jan Marco 10 David, Paul A. 9 Hall, Andy 9 Schankerman, Mark 8 Elobeid, Amani 7 Schroth, Enrique 6 Ahlert, Dieter 5 Barnard, Brian 5 Burgelman, Robert A. 5 Scheer, August-Wilhelm 5 Tokgoz, Simla 5 VINEREAN, Alexandra 5 Vinerean, Simona 5 Baalen, Peter van 4 Beghin, John 4 Blandford, David 4 Braun, Sebastian 4 Dolles, Harald 4 Eck, N.J.P. van 4 Eck, Nees Jan van 4 Henrekson, Magnus 4 Kaval, Pamela 4 Kerr, Gayle 4 Kvasnicka, Michael 4 Lingnau, Volker 4 Lüthje, Christian 4 Marangon, Francesco 4 Oyelaran-Oyeyinka, Banji 4 Pabilonia, Sabrina Wulff 4 Paprzycki, Ralph 4 Pipek, Volkmar 4 Scarpa, Riccardo 4 Stam, Erik 4 Thiene, Mara 4 VINEREAN, Simona 4 Winsberg, S. 4 Wolfers, Justin 4
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 OECD / Directorate for Financial and Enterprise Affairs / Competition Committee 34 Universität St. Gallen 23 Institut für Technologie- und Innovationsmanagement <Hamburg> 16 USA / Office of Technology Assessment 16 OECD / Directorate for Financial, Fiscal and Enterprise Affairs / Committee on Competition Law and Policy 15 Erasmus Research Institute of Management 11 USA / Congress / House of Representatives / Committee on Ways and Means 9 Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik 7 Stanford Institute for Economic Policy Research 7 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 7 Erasmus University Rotterdam, Econometric Institute 6 Institut für Zukunftsstudien und Technologiebewertung <Berlin> 6 OECD 6 OECD / Directorate for Financial and Enterprise Affairs 6 USA / Congress / House of Representatives / Committee on Ways and Means / Committee on Ways and Means / Subcommittee on Trade 6 Center for Agricultural and Rural Development (CARD), Iowa State University 5 Department of Economics, Waikato Management School 5 ESRC Centre for Business Research 5 Federal Reserve Bank of St. Louis 5 Institut Arbeit und Technik <Gelsenkirchen> 5 National Bureau of Economic Research 5 Overseas Development Institute 5 USA / Committee on Ways and Means / Subcommittee on Health 5 USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs 5 USA / Congress / Senate / Committee on Commerce, Science, and Transportation 5 USA / Congress / Senate / Committee on Energy and Natural Resources 5 USA / Government Accountability Office 5 United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology 5 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 4 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 4 Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion 4 OECD / Directorate for Education, Employment, Labour and Social Affairs / Employment, Labour and Social Affairs Committee 4 Philippine Institute for Development Studies <Makati> 4 Bureau of Labor Statistics, Department of Labor 3 Center for the Study of Industrial Organisation 3 Centret for Udviklingsforskning 3 Department of Economic and Social Affairs, United Nations 3 Elinkeinoelämän Tutkimuslaitos 3 Faculty of Management Technology, German University 3
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Published in...
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ERIM report series research in management 61 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 Best practice roundtables on competition policy 58 Expert journal of marketing 49 Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen 17 Discussion papers / Stanford Institute for Economic Policy Research 15 Expert Journal of Marketing 15 Working Paper 13 Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos 12 Policy research working paper : WPS 12 Discussion paper series / Philippine Institute for Development Studies 10 Expert journal of business and management 10 OECD health working papers 10 Working paper / Overseas Development Institute 10 Discussion paper series / IZA 8 Journal of Business & Industrial Marketing 8 Working paper 8 European Journal of Marketing 7 Journal of Islamic Marketing 7 College of Business working papers 6 Econometric Institute Report 6 Econometric Institute research papers 6 Institut Technologie und Innovationsmanagement - Publikationen 6 Institut für Zukunftsstudien und Technologiebewertung - Veröffentlichungen - Downloads 6 New York economic review : journal of the New York State Economics Association 6 Publikationen von Leimeister, J.M. 6 Research paper series / Stanford Graduate School of Business 6 Arbeitspapier 5 Center for Agricultural and Rural Development (CARD) Publications 5 Discussion paper series / Harvard Institute of Economic Research 5 ESRC Centre for Business Research - Working Papers 5 Jena economic research papers 5 MERIT Working Papers 5 MPIFG discussion paper 5 Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels 5 Professur für Anwendungssysteme und E-Business - Publikationen 5 Serie desarrollo productivo 5 UNU-MERIT Working Paper Series 5 Vlerick Leuven Gent working paper series 5 Working Papers in Economics 5
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Source
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ECONIS (ZBW) 1,036 RePEc 209 USB Cologne (business full texts) 162 Other ZBW resources 60 USB Cologne (EcoSocSci) 30 BASE 26 OLC EcoSci 14 EconStor 7
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Showing 1 - 100 of 1,544
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Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing
VINEREAN, Simona - In: Expert Journal of Marketing 2 (2014) 2
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Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing
VINEREAN, Simona - In: Expert Journal of Marketing 1 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010732517
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625
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Experts' perspective on the development of experiential marketing strategy : implementation steps, benefits, and challenges
Urdea, Ana-Maria; Constantin, Cristinel Petrişor - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-15
marketing, its challenges, and benefits, to understand customers’ reactions to experiential touchpoints, to explore what type of … technology increases experiential perceived value, and to envisage the evolution of experiential marketing strategy. To capture … all the important facets of the research objectives, an exploratory survey based on the voices of 31 marketing experts …
Persistent link: https://www.econbiz.de/10012794257
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Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
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Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - In: Expert journal of marketing 8 (2020) 2, pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
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Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal - In: Expert journal of marketing 7 (2019) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012217280
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An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang; Chen, Huan; Kong, Qian - In: International journal of advertising : the review of … 40 (2021) 7, pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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Consumers on the job : contextualization crafting in expert services
Azzari, Courtney Nations; Anderson, Laurel; Mende, Martin; … - In: Journal of service research 24 (2021) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
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Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
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Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
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The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen - In: Expert journal of marketing 6 (2018) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10012217244
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Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona; Opreana, Alin - In: Expert journal of marketing 7 (2019) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10012217318
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The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
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Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics
Bhushan, Sanjay - 2017
interface of ANN into SD modeling offering a tremendous opportunity of developing an Experiential Expert System for logistics …Neural networks have the potential of accurately describing the behavior of extremely complex systems such as being … encountered in decentralized logistics. Learned feed-forward is a great way to reduce dynamic tracking error of a feedback based …
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The role of environmental management in tourism marketing development as a means of destination promotion
Tzioras, Nikolaos - In: Expert journal of marketing 6 (2018) 2, pp. 65-73
Persistent link: https://www.econbiz.de/10012217261
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I'm no expert, but … ? : consumer use of supportive digital tools in health services
Bocking, Helen; Russell-Bennett, Rebekah; Letheren, Kate - In: Journal of service theory and practice 32 (2022) 2, pp. 105-131
Persistent link: https://www.econbiz.de/10013190858
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Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn; Santoso, Singgih - In: Expert journal of marketing 8 (2020) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012612971
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Online shopping : motivation, loyalty and process
Menoe, Dithebe; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 48-72
Persistent link: https://www.econbiz.de/10012612935
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Marketing strategy for rahn products and transactions at an Indonesian Bank
Heryanto; Ramadhoni, Evo - In: Expert journal of marketing 6 (2018) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10012217263
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The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane; Dakouan, Chouaib - In: Expert journal of marketing 8 (2020) 1, pp. 82-87
Persistent link: https://www.econbiz.de/10012612868
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Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka; Wasala, Kamal - In: Expert journal of marketing 8 (2020) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10012613020
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Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi; Murwani, Fulgentius Danardana; … - In: Expert journal of marketing 6 (2018) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012199546
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A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian - In: Expert journal of marketing 5 (2017) 1, pp. 10-16
evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of …Due to the rapid technological development and a globally competitive business environment, creative marketing methods … become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically …
Persistent link: https://www.econbiz.de/10011764047
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Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus - In: Expert journal of marketing 8 (2020) 2, pp. 109-117
Persistent link: https://www.econbiz.de/10012613038
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Effects of conflicting hotel reviews shared by novice and expert traveler on attitude ambivalence : the moderating role of quality of managers' responses
Siddiqi, Umar Iqbal; Akhtar, Nadeem - In: Journal of hospitality marketing & management 30 (2021) 2, pp. 178-200
Persistent link: https://www.econbiz.de/10012423288
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Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad; Choi, Youngjoon; King, Brian - In: Journal of travel research : a quarterly publication of … 60 (2021) 2, pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
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Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo - In: Expert journal of marketing 8 (2020) 2, pp. 89-98
Persistent link: https://www.econbiz.de/10012613043
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Importance of strategic social media marketing
Vinerean, Simona - In: Expert journal of marketing 5 (2017) 1, pp. 28-35
opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged … of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and … tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co …
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Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki - In: Expert journal of marketing 8 (2020) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10012613039
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Content marketing strategy : definition, objectives and tactics
Vinerean, Simona - In: Expert journal of marketing 5 (2017) 2, pp. 92-98
The interactivity dimension of the internet has allowed the customer to be a part of the marketing of any brand … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this … paper was to provide an examination of ‘content marketing’ and to gain understanding of the key dimensions of this digital …
Persistent link: https://www.econbiz.de/10011863306
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human … resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation …
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The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra - In: Expert journal of marketing 7 (2019) 2, pp. 112-119
Persistent link: https://www.econbiz.de/10012217314
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Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona - In: Expert journal of marketing 8 (2020) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10012613016
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Carbonated beverage consumption among UK university students
Qutieshat, Abubaker; Aouididi, Rayhana - In: Expert journal of marketing 8 (2020) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10012612876
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Maturity assessment of social customer knowledge management (sckm) using fuzzy expert system
Lak, Behzad; Rezaeenour, Jalal - In: Journal of business economics and management 19 (2018) 1, pp. 192-212
SCKM utilizing a fuzzy expert system. It consisted of a-four-stage procedure. The maturity model is based on 11 critical … Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear … understanding of their maturity level and find their future investment interests. This research examined the maturity assessment of …
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Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues
Basuroy, Suman; Ravid, Simon Abraham; Gretz, Richard T.; … - In: Journal of cultural economics 44 (2020) 1, pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
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The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - In: Expert journal of marketing 7 (2019) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012217291
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Maintaining the quality of Tuna of Aceh for the Japanese export market
Chan, Syafruddin; Tabrani, Mirza; Fitri, Fauziah Aida - In: Expert journal of marketing 7 (2019) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10012217296
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Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia; Musnadi, Said; Chan, Syafruddin - In: Expert journal of marketing 7 (2019) 2, pp. 93-99
Persistent link: https://www.econbiz.de/10012217308
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of risk and financial management : JRFM 14 (2021) 8, pp. 1-19
channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …In the marketing mix, promotion is mentioned as using the communication channels available to present and market the …
Persistent link: https://www.econbiz.de/10012626407
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Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos - In: Expert journal of marketing 7 (2019) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10012217282
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The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process
Alhudaithy, Abdullatif I. R. - In: Expert journal of marketing 7 (2019) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10012217304
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735
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Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan; Barnard, Brian - In: Expert journal of marketing 7 (2019) 1, pp. 42-71
Persistent link: https://www.econbiz.de/10012217299
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Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola; Jaime-Meuly, Rosalina; … - In: Expert journal of marketing 7 (2019) 2, pp. 120-136
Persistent link: https://www.econbiz.de/10012217315
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The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos - In: Expert journal of marketing 6 (2018) 2, pp. 74-80
Persistent link: https://www.econbiz.de/10012217259
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Keep them in : how to drive dental consumers' loyalty in the modern era?
Alhidari, Abdullah Mohammed; Alkadhi, Omar H. - In: Expert journal of marketing 6 (2018) 2, pp. 106-114
Persistent link: https://www.econbiz.de/10012217237
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Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats
Chan, Syafruddin; Aprilia, Cut; Zainul, Zaida Rizqi - In: Expert journal of marketing 7 (2019) 1, pp. 14-19
Persistent link: https://www.econbiz.de/10012217286
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Airlines customer segmentation in the hyper-competition era
Avram, Bogdan - In: Expert journal of marketing 7 (2019) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10012217317
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
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Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis
OKO, Augustine Egwu Ndu; NNANNA, Ohuonu Okwudiri - In: Expert Journal of Marketing 2 (2014) 1, pp. 37-52
The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …
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Service quality of internet banking from an Indonesian perspective
Asni, Kurnia; Nasir; Yunus, Mukhlis; Nurdasila - In: Expert journal of marketing 6 (2018) 2, pp. 45-51
Persistent link: https://www.econbiz.de/10012217269
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The seal of approval : introducing the third-party seal model
Murphy, Daniel - In: Expert journal of marketing 6 (2018) 2, pp. 33-44
Persistent link: https://www.econbiz.de/10012217277
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Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika; Bun, Maurice J. G.; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
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Conspicuous by its absence : diagnostic expert testing under uncertainty
Dai, Tinglong; Singh, Shubhranshu - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
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Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; … - In: Expert journal of marketing 6 (2018) 1, pp. 22-32
Persistent link: https://www.econbiz.de/10012199513
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Influence of motivation and self-efficacy on entrepreneurial intention to run a business
Santoso, Singgih; Oetomo, Budi Sutedjo Dharma - In: Expert journal of marketing 6 (2018) 1, pp. 14-21
Persistent link: https://www.econbiz.de/10012199537
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Ulterior motives in peer and expert supplementary online reviews and consumers' perceived deception
Siddiqi, Umar Iqbal; Sun, Jin; Akhtar, Naeem - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 73-98
Purpose: The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel … and moderating effects of the variables. Findings: The ulterior motives in peer and expert supplementary reviews … intentions. The research also examines the moderating role of hotel attribute performance on perceived deception and its …
Persistent link: https://www.econbiz.de/10012184300
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The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
Hazira, Mohd Nasir; Alagas, Elangkovan Narayanan; Amin, … - In: Journal of Hospitality and Tourism Insights (2021)
themes: event marketing, the marketing plan, the 7 Ps of the marketing mix, strength, weaknesses, opportunities and threats … Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event … credibility and ensure the rigour of the qualitative findings. Findings: The qualitative results revealed the following final …
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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45
attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price …'s experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 …
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The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - In: Expert journal of marketing 5 (2017) 2, pp. 72-77
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their … strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of … various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile …
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The differential effects of online peer review and expert review on service evaluations : the roles of confidence and information convergence
Keh, Hean Tat; Sun, Jin - In: Journal of service research : JSR 21 (2018) 4, pp. 474-489
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Benefit as a medium for value creation and innovation
Barnard, Brian - In: Expert journal of marketing 6 (2018) 2, pp. 81-94
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Product quality evaluation in physical stores versus online stores
Știr, Mihaela - In: Expert journal of marketing 6 (2018) 1, pp. 7-13
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Ordered probit analysis of consumers' preferences for milk and meat quality attributes in the emerging cities of Southern India
Priyadharsini, S.; Kathiravan, G.; Thirunavukkarasu, M. A. - In: Expert journal of marketing 5 (2017) 2, pp. 37-43
-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …
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Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas - In: Expert journal of marketing 5 (2017) 1, pp. 17-27
The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and …, dimensions, and variables proved to be in a good category. Research findings and implications of the regression analysis show … relationships of these variables to satisfaction. In the partial relationships, customer value has a higher influence on customer …
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
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The Impact of Customer Perceptions and Satisfaction on E-Loyalty
Vinerean, Simona - 2017
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …
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A multi-method approach to understanding behavior change : the case of texting and driving
Hood, Karen M.; Kowalczyk, Christine M.; Hopkins, … - In: Expert journal of marketing 5 (2017) 2, pp. 78-91
be properly constructed. Specifically, we test the potential for message sponsor and self-relevance of the message to … influence message outcomes. Our results suggest that messages sponsored by a combination of company and government that are self …
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Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia
Bahri, Syamsul; Dalimunthe, Ritha Fatimah; Ginting, Paham; … - In: Expert journal of marketing 5 (2017) 2, pp. 44-52
This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero … the structured questionnaires. A total of 220 questionnaires were distributed in five branch offices of PT. BNI (Persero …) Tbk operating in Aceh Province, namely the branchs of Lhokseumawe, Bireuen, Langsa, Sigli and Meulaboh. The results showed …
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Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
MONGAY, Jorge - In: Expert Journal of Marketing 2 (2014) 2, pp. 82-85
This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …
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Culinary tourism : a new trend on the tourism market
Duralia, Oana - In: Expert journal of marketing 5 (2017) 2, pp. 66-71
Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism … explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional … longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences …
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Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
Pantoja, Felipe (ed.); Wu, Shuang (ed.); Krey, Nina (ed.) - 2020 - 1st ed. 2020.
journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars … Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …
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Ancillaries in the aviation industry : importance, trends, going digital
Avram, Bogdan - In: Expert journal of marketing 5 (2017) 2, pp. 53-65
2015), while the ancillary revenues on a global scale reached a 10% share of overall airline revenue, according to …
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Effects of online consumer reviews on firm-based and expert-based communications
Zhu, Jianjun; Tse, David K.C.; Fei, Qiang - In: Journal of Research in Interactive Marketing 12 (2018) 1, pp. 45-78
Purpose: To explain and empirically test how different marketing communication channels interact with each other and … variables of major passenger car brands, the paper takes a source-based perspective to investigate how firm-based communications …, expert opinions and online consumer reviews interact and affect brands’ marketplace performance. Then the paper studies the …
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Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective
Trivedi, Jay P. - In: International journal of electronic customer … 11 (2017/18) 3, pp. 256-271
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Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising
Tong, Suk Chong - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 179-189
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Hierarchical linear modeling in internal marketing research : a review with an application on innovation and expert in China
Yuan, Xaiohui; Deng, Ziliang; Jean, Ruer-Jer Bryan; … - In: Frontiers of business research in China : selected … 9 (2015) 2, pp. 135-160
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Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
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The appropriation cycle : novice and expert consumers
Stavraki, Georgia; Plakoyiannaki, Emmanuella; Clarke, Jackie - In: European Journal of Marketing 52 (2018) 9/10, pp. 1886-1908
aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of … appropriation process for novice and expert consumers of aesthetic experiences is offered. This framework highlights the …’ cultural capital and their museum experiences provides insights into curatorial and marketing practices in terms of broadening …
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Combined fuzzy theory and Delphi method for instruments designing framework of online marketing flexibility dimensions
Kumar, Anil; Sindhwani, Piyush; Trivedi, Shrawan Kumar - 2020
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Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo; Galamba Marreiros, Cristina - In: The journal of applied business research 30 (2014) 5, pp. 1329-1337
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Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases
Isacsson, Annica; Alakoski, Leena; Bäck, Asta - Volkswirtschaftliche Fakultät, … - 2009
the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to … of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to … Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our …
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A strategic analysis of multi-channel expert services
Akçura, M. Tolga; Ozdemir, Zafer D. - In: Journal of management information systems : JMIS 34 (2017) 1, pp. 206-231
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Transferability of private food marketing success factors to public food and health policy : an expert Delphi survey
Aschemann-Witzel, Jessica; Perez-Cueto, Federico J. A.; … - In: Food policy : economics planning and politics of food … 37 (2012) 6, pp. 650-660
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The Effects of the Value Co-Creation Process on the Consumer and the Company
HARO, Maria Angeles GARCIA; RUIZ, Maria Pilar MARTINEZ; … - In: Expert Journal of Marketing 2 (2014) 2, pp. 68-81
This article analyzes the concept of value co-creation, which has arisen due to the combination of various modern … influences - including economic globalization, changes in consumers’ buying habits, and the emergence of the Internet and social … media - that have changed the way companies innovate. These factors also have transformed the traditional marketing paradigm …
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Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)
Gazerani, Donya; Bahadori, Mohammadkarim; … - In: International Journal of Pharmaceutical and Healthcare … 13 (2019) 4, pp. 489-499
Purpose: This study aims to identify and prioritize barriers to the implementation of medical equipment (ME) marketing … barriers to the implementation of ME marketing strategies. Findings: The results showed that among four categories of barriers … to the implementation of ME marketing strategies, “managerial and strategic barriers” (FW = 0.339) and “structural …
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Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty
HUANG, Hui-Hsin - In: Expert Journal of Marketing 2 (2014) 1, pp. 15-27
In practices and academics, the growth/decline of a brand or product sales is often measured with market shares …. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This … paper proposes a concept of Mind Shares which combines confidence and resistance as the main contents of loyalty to …
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Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
VINEREAN, Simona; OPREANA, Alin - In: Expert Journal of Marketing 2 (2014) 1, pp. 1-14
This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing … a reciprocal relationship, but that mediators exist between satisfaction and loyalty. The findings of this study have … consequences for customer relationship management, particularly in terms of retention, of the satisfied consumers in an e …
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Buying Intentions Influenced by Various Determinants in Tourism
VINEREAN, Alexandra - In: Expert Journal of Marketing 2 (2014) 1, pp. 53-59
Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with … buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in … presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the …
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Exploring dark creativity : the role of power in an unethical marketing task
Palmer, Carolin; Kraus, Sascha; Ribeiro Soriano, Domingo - In: Economic research 33 (2020) 1,1, pp. 145-159
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A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
AVRAM, Bogdan - In: Expert Journal of Marketing 2 (2014) 1, pp. 28-36
analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of …
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The Impact of Customer Perceptions and Satisfaction on E-Loyalty
VINEREAN, Simona - In: Expert Journal of Marketing 1 (2013) 1, pp. 4-16
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …
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Motivators That Intervene in the Decision Making Process in Tourism
VINEREAN, Alexandra - In: Expert Journal of Marketing 2 (2014) 2, pp. 61-67
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an …
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Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
OPREANA, Alin - In: Expert Journal of Marketing 1 (2013) 1, pp. 17-27
with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer … improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the … online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential …
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The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
VINEREAN, Alexandra - In: Expert Journal of Marketing 1 (2013) 1, pp. 28-37
To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied … by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within … that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes …
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Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 28 (2011) 4, pp. 435-449
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Higher Education Marketing in Africa : Explorations into Student Choice
Mogaji, Emmanuel (ed.); Maringe, Felix (ed.);  … - 2020 - 1st ed. 2020.
for Marketing and Management of Higher Education in Ghana -- Chapter 4: Delving into Undergraduate students’ choice of …). Emmanuel's primary area of interest is ABCDE – advertising, branding, communications, digital and ethics – of marketing … leading expert on international higher education in post-colonial countries. Robert Ebo Hinson is a Professor and Head of the …
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