The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front … unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a … result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert …

This research uses the methodology Servqual in order to measure the quality of service given by a public university in … expectations versus perceptions point of view but from a more specific approach offering profiles of study abroad students from 5 …

This article analyzes the concept of value co-creation, which has arisen due to the combination of various modern … influences - including economic globalization, changes in consumers’ buying habits, and the emergence of the Internet and social … media - that have changed the way companies innovate. These factors also have transformed the traditional marketing paradigm …

In practices and academics, the growth/decline of a brand or product sales is often measured with market shares …. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This … paper proposes a concept of Mind Shares which combines confidence and resistance as the main contents of loyalty to …

This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing … a reciprocal relationship, but that mediators exist between satisfaction and loyalty. The findings of this study have … consequences for customer relationship management, particularly in terms of retention, of the satisfied consumers in an e …

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with … buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in … presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the …

analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of …

Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an …

As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on … long term purchase behavior, in terms of satisfaction and loyalty. Ultimately, companies should be interested in consumer … perceptions and the factors that play a role in following a certain behavior over an extended period of time. Attaining a …

the involvement of other users, only then can tourism marketing claim to be future-oriented and engaging. According to … of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to … Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our …

with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer … improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the … online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential …

To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied … by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within … that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes …

marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer …The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship … model) specific for the customer acquisition phase are theoretically detailed. The second part of the paper is an …

and the importance of technology in their lives. In response to the rapid development of the consumer electronics, the … more often with the airline through social-media. Technology has become an important part in developing and marketing the …

order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to …Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant …-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of …

order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to …Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant …-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of …

Expert and Licensed Accountants of Romania, it was preceded to the analysis of the existent informational flow, and …In order to improve the informational subsystem of management of the probationer’s existent at the level of the Body of … consequently there were observed inefficient circuits regarding the modality of obtain the quality of membership. …

communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an …Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the … expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional …

Brain Mechanisms of Persuasion: How “Expert Power” Modulates Memory and Attitudes Vasily Klucharev … general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We … found that a single exposure to a combination of an expert and an object leads to a long-lasting positive effect on memory …

other items in our database. Conclusions Major benefits of the model include its basis in expert judgment, its …. This metric serves the purpose of distilling expert knowledge into a form usable by consumers so that they are empowered to …Background Research over the last several decades indicates the failure of existing nutritional labels to substantially …

We examine the demand for wines in Sweden using five years of weekly data on sales, advertising, and expert reviews …. The effect of a favorable review peaks in the week after publication with an increase in demand of 6 percent, and the … effect remains significant for more than 20 weeks. We find small demand-enhancing effects of neutral reviews and no evidence …

Consumer Response. Journal of Marketing, 1973;37(2):32-7. 2. Nijman, C. A. J., I. M. Zijp, A. Sierksma, A. J. C. Roodenburg, R …. Journal of Marketing, 2002;66(3):112-27. 7. Keller, Scott B., Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton … Nutrition Information on Consumer Product Evaluations. Journal of Public Policy and Marketing, 1997;16(2):256-69. 8. Caswell …

Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec … Report Series Research ∗ in Management ERIM Research Program: “Marketing” 2007 Marketing Communication Drivers of … Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec …

We study the performance of sales forecasts which linearly combine model-based forecasts and expert forecasts. Using a … beneficial for forecasts for nearby horizons. And, when the rate of bracketing increases the relative weights converge to a 50 … Webpage Journal of Economic Literature, (JEL), JEL Webpage ACM Computing Classification System CCS Webpage Inspec …

marketing activities of the airlines operating on the Albanian market and establish their strengths and weaknesses. 2. To … analyse and establish if there are marked differences in marketing activities of the airlines operating on the Albanian market …. Different sources of primary and secondary data were used in analysis of services marketing of airlines operating on the …

conducting and evaluating of semi-structured expert interviews. The components of consumer behaviour were studied on a sample of … 328 customers (of a hypermarket and a supermarket), in expert interviews with employees of two retail chains in charge of …The introduction of integrated crop protection and integrated fruit (apple) production technologies in commercial …

VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since … its introduction in 2003, the ranking has become the most influential journal evaluation approach in German …-speaking countries, impacting several key managerial decisions of German, Austrian, and Swiss business schools. This article reports the …

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more … challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major … literature lacks concrete insights for marketing managers as to how exploratory and exploitative strategies can be best combined …

marketing manager to conduct a more complete analysis of existing products and their place on the market and in the product life … cycle. Eight CEOs of small-scale ice cream companies were interviewed. This study found that the marketing activities and … strategies of large companies cannot be transferred to and implemented in small-scale businesses. Different marketing theories …

, would be minimal. Second, based on the expert efficiency estimates for a unit of costs in every element of marketing …<title>Abstract</title> There are two principal problems arising for marketing management: first—the increase of … develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency …

-the-Art Developments in Expert Systems and Strategic Marketing Planning, British Journal of Management 1, 159-170. Mintzberg, H. (1994 … marketing managers’ problem solving behaviour, International Journal of Research in Marketing 8, 5-16. Baker, M. J. (2000 …). Implementing Marketing Strategy, Journal of Marketing Management 12(1-3), 135-160. Changchiena, S. W. and Lin, M.-C. (2005 …

This paper shows the importance of explicitly considering marketing margins in analyses of the impact of price changes … on the welfare of different segments of the population. Failure to acknowledge the implicit marketing assumptions … negative impacts of higher food prices. In addition, the bias is not necessarily uniform across income quintiles; thus, failure …

Analyzing the Impact of Food Price Increases: Assumptions about Marketing Margins can be Crucial David … importance of explicitly considering marketing margins in analyses of the impact of price changes on the welfare of different … segments of the population. Failure to acknowledge the implicit marketing assumptions embedded in an analysis that assumes …

The increased in internet and telecommunication usage has become the reason for the adopting of e-filling systems for … electronic based annual tax report). On the contrary, this development does not show in the usage of the e-filling systems. This … condition is the reason for this study to investigate the implementation of e-filling systems taxation policy by using …

Globalization. In: Wall Street Journal, 2000, 31.August, S. B.1. 2 Vgl. Scholz-Ligma, J.: Internationales Marketing – Think … International Markets. In: Journal of Product Innovation Management, 17. Jg., 2000, Heft 5, S. 334. 8 Vgl. Graber, D. R.: How to ….; Lievens; A.; Wauters, E.: Communication Flows in International Product Innovation Teams. In: Journal of Product Innovation …

Shorter product life cycles and aggressive marketing, among other factors, have increased the complexity of sales … with managerial judgment. Forecasting sales under promotional activity is one of the main reasons to use expert judgment …. Alternatively, one can replace expert adjustments by regression models whose exogenous inputs are promotion features (price, display …

success with sustainable practices, companies can use internal marketing which is based on the satisfaction of employees as a … implementation of green internal marketing and corporate social responsibility to enhance their satisfaction at work. … premise to achieve the retention and attraction of top talent that will lead to corporate success. It is estimated that the …

as daily life. The Internetprovides a vast amount of information for almost every topic. Since the endof the 20th century …, the searcherreceives a list of search results ordered by certain relevance criteria of thesearch engine algorithm ….The individual search terms indicate an interest of the searcher for a certaintopic. The selective approach at a point in time when …

recognized as one of the primary stakeholders of organizations in the marketing exchange process hence their perceptions of CSR …In recent years, research has revealed the importance of Corporate Social Responsibility (CSR) and its significant … are important since stakeholders¡¯ perceptions influence organizations' CSR practices. Given the vibrant nature of service …

marketing functions and achieve its ultimate target. The paper moves step by step, from discussion of the concepts evolved in … relation to value creation in marketing, then induction and development of the conceptual value creation model with special … for further research of strategic marketing application. Key Words: Value creation, Value model, Sales turnover …

holder. Copies of working papers are available from the author. Allocating Marketing Resources Sunil Gupta Thomas J … essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these … marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of …

Journal of Information Management LIST OF TABLES Page Expert Systems in Marketing Numerical Facts Summary of Characteristics … Management" "Foundations of the Use of Expert Systems in Strategic Market Management" "Expert Systems and Key Marketing Decisions … ArtJ Walden Pirkko, Expert Systems and Key Marketing Decisions, Reports from The Faculty of Economics and Political Science …

book Mentorship yesterday, today, and tomorrow The basics of the new mentoring model Introducing the virtual personal board … of directors The board in focus Goal setting for your personal board Building your virtual board Leveraging your personal … board Maintaining your virtual board Building a net that works Serving on a personal board Glossary of terms Further reading …

lines and shapes, 4-6 colors in typeface, female figures in photos and expert language in the websites. The findings of this … study reveal how e-marketing executives can harmonize the visualization of websites based on the gender of the targeted … consumers by gender and provides useful information for e-marketing executives. Better understanding of young consumers …

In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns … research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism … services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential …

tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer …, personal development, physical, etc. In this context, this paper aims to examine the responses of 154 tourists in relation to …

-response bias in mail surveys”, Journal of Marketing Research, Vol 14 No 3, pp. 396- 402. Bentler, P. M. (1995), EQS Structural … and marketing in industrial-product manufacturers”, International Journal of Production Economics, Vol 37 No 1, pp. 27 …: Production and Marketing, considering the rest as auxiliary or support functions. Before the existence of the integrated …

expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of … behaviours are related to perceived self-expertise and the credibility of experiential labelling. Marketing implications are …This article deals with the concept of the experiential label. This label conveys subjective information provided by an …

The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia …” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision … of professor Marek S. Szczepanski, defended at the Institute of Sociology at the University of Silesia in Katowice. The …

elements of the marketing mix (denoted by x i1 ,...,x iJ ), the market- response-model based approach to the allocation of … j (x ij ) ≤ B (2) and the non-negativity constraints on all the elements of the marketing mix x ij ≥ 0 (for all i =1 … of the marketing mix B = marketing budget constraint If the marketing effort is measured in monetary units (£ or $), c(x)=x …

. April 2000 Marketing and Post-Harvest Research (MPR) in the Philippine Fisheries: A Review of Literature Nerissa D. Salayo … ................................ ................................ ................................ ........... 6 3 Research Thrust and State of Marketing and … of Postharvest and Marketing Research in Fisheries: Prelimina ry Findings …. 28 C: Marketing, Post - Harvest and …

factors: (1) fit of the firm's marketing mix in each market; (2) the fit of its key competitor's marketing mix in each market …A Fuzzy Attractiveness of Market Entry (FAME) model is developed to address the decision-making problem of product … when information is limited and/or ambiguous, and a high level of uncertainty exists. As such, the FAME model is an easy to …

registered expert users around the world, and it typically publishes about seven daily reports and two weekly disease alerts. We …

of wines and wine recommendations by experts may be poor guides for non-expert wine consumers. …Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more … indications of a positive, or at any rate non-negative, correlation. Our results are robust to the inclusion of individual fixed …

value point estimate together with the size of the prediction interval results in a valuable marketing expert system … experiences for customer retention and value. Journal of the Academy of Marketing Science, 28(1), 95-108. [4] Buchinsky, M … iso-value curves for customer base analysis. Journal of Marketing Research, 42(4), 415-430. [10] Glady, N., Baesens, B …

knowledge. While novice consumers with low level of knowledge consider only perceived risk important, expert consumers with high … information based on their knowledge levels, sophisticated marketing approaches to each group of consumers are required, For …Internet has grown fast and become one of the most important retail channels now. Various types of Internet retailers …