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B-to-B-Marketing
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Business-to-business marketing
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34
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
589
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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essentials
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Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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51
Inertia, boredom, and complacency in business-to-business relationships : identifying and interpreting antecedents and manifestations
Vafeas, Mario
;
Hughes, Tim
- In:
Journal of business research : JBR
130
(
2021
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012544830
Saved in:
52
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
53
Service failure and recovery in B2B markets : a morphological analysis
Baliga, Ashwin J.
;
Chawla, Vaibhav
;
Sunder M., Vijaya
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 763-781
Persistent link: https://www.econbiz.de/10012545044
Saved in:
54
Social anxiety and salesperson performance : the roles of mindful acceptance and perceived sales manager support
Lussier, Bruno
;
Philp, Matthew
;
Hartmann, Nathaniel N.
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 112-125
Persistent link: https://www.econbiz.de/10012493844
Saved in:
55
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
Saved in:
56
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
Saved in:
57
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
58
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
59
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
60
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
61
Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Nagel, Duane M.
;
Giunipero, Larry C.
;
Jung, Hyeyoon
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
Saved in:
62
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
63
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
64
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
65
Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin
;
Lu, Baozhou
;
Zheng, Haidong
- In:
Journal of business research : JBR
112
(
2020
),
pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
Saved in:
66
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
67
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
68
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
Saved in:
69
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
70
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
71
Buyer dependence in B2B relationships : the role of supplier investments, commitment form, and trust
Padgett, Daniel
;
Hopkins, Christopher D.
;
Williams, Zac
- In:
Journal of business research : JBR
119
(
2020
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012416923
Saved in:
72
Virtual reality and its impact on B2B marketing : a value-in-use perspective
Boyd, D. Eric
;
Koles, Bernadett
- In:
Journal of business research : JBR
100
(
2019
),
pp. 590-598
Persistent link: https://www.econbiz.de/10012024019
Saved in:
73
On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Hunter, Gary K.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 201-213
Persistent link: https://www.econbiz.de/10012128500
Saved in:
74
Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.
;
Johnson, Jeff S.
;
Sohi, Ravipreet S.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011775837
Saved in:
75
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
76
Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople : a multi-group analysis
Hartmann, Nathaniel N.
;
Rutherford, Brian N.
;
Park, Jungkun
- In:
Journal of business research : JBR
70
(
2017
),
pp. 153-159
Persistent link: https://www.econbiz.de/10011620405
Saved in:
77
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
78
Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
Saved in:
79
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
80
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
81
Relational governance in supplier-buyer relationships : the mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
Dong, Weiwei
;
Ma, Zhenzhong
;
Zhou, Xiaoliang
- In:
Journal of business research : JBR
78
(
2017
),
pp. 332-340
Persistent link: https://www.econbiz.de/10011736406
Saved in:
82
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
83
Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra
;
Matanda, Margaret Jekanyika
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
Saved in:
84
Linking thinking styles to sales performance : the importance of creativity and subjective knowledge
Goza, Mark D.
;
Locander, David A.
;
Howlett, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4185-4193
Persistent link: https://www.econbiz.de/10011553953
Saved in:
85
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
86
Managing relationship gaps : a practitioner perspective
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
Saved in:
87
Early-mover advantages at cross-border business-to-business e-commerce portals
Deng, Ziliang
;
Wang, Zeyu
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6002-6011
Persistent link: https://www.econbiz.de/10011597679
Saved in:
88
Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon
;
Jindal, Rupinder P.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
Saved in:
89
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
90
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
91
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
92
The brand management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
93
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
Saved in:
94
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
95
Country-of-origin effects and antecedents of industrial brand equity
Chen, Yi-min
;
Su, Yi-fan
;
Lin, Feng-jyh
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
Saved in:
96
Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan
;
Yang, Zhilin
;
Hu, Zuohao
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
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