//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Beziehungen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
100
Business-to-business marketing
100
Lieferantenmanagement
77
Supplier relationship management
77
Relationship marketing
35
Beziehungsmarketing
34
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Digital platform
11
Digitale Plattform
11
Markenführung
11
Social Web
10
Social web
10
B2B
9
Brand image
9
Markenimage
9
B2B marketing
8
Betriebliche Wertschöpfung
8
Business-to-business
8
Value creation
8
Business network
7
Customer value
7
Digitalisierung
7
Digitization
7
Innovation
7
Kundenwert
7
Unternehmensnetzwerk
7
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
more ...
less ...
Online availability
All
Undetermined
89
Free
2
Type of publication
All
Article
100
Type of publication (narrower categories)
All
Article in journal
100
Aufsatz in Zeitschrift
100
Conference paper
2
Konferenzbeitrag
2
Language
All
English
100
Author
All
Sharma, Piyush
5
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
2
Kienzler, Mario
2
Kindström, Daniel
2
Latinovic, Zoran
2
Malik, Ashish
2
Miles, Morgan P.
2
Paul, Justin
2
Raddats, Chris
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Allison, Lee
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Amin, Mohammad Sakif
1
Anderson, Sidney T.
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Arndt, Aaron D.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
more ...
less ...
Source
All
ECONIS (ZBW)
100
Showing
1
-
50
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
10
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
11
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
12
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
13
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
14
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
15
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
16
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
17
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
18
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
19
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
20
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
21
Impact of stereotype threat on sales anxiety
Amin, Mohammad Sakif
;
Arndt, Aaron D.
;
Tanner, Emily C.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468969
Saved in:
22
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
23
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
24
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
25
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
26
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
27
Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 585-593
Persistent link: https://www.econbiz.de/10013168421
Saved in:
28
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
29
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
30
Business-to-business salespeople and political skill : relationship building, deviance, and performance
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business research : JBR
139
(
2022
),
pp. 32-43
Persistent link: https://www.econbiz.de/10013194145
Saved in:
31
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
32
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
33
When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian
;
Liu, Yulong
;
Chung, Henry F. L.
;
Guo, Shoujia
- In:
Journal of business research : JBR
139
(
2022
),
pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
Saved in:
34
How B2B platform improves buyers' performance : insights into platform's substitution effect
Zhou, Liying
;
Mao, Hongyi
;
Zhao, Taiyang
;
Wang, Valerie …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 72-80
Persistent link: https://www.econbiz.de/10013194509
Saved in:
35
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
36
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
37
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
38
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
39
The (quiet) ego and sales : transcending self-interest and its relationship with adaptive selling
Gilbert, Jonathan Ross
;
Krush, Michael T.
;
Trainor, Kevin J.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 326-338
Persistent link: https://www.econbiz.de/10013365719
Saved in:
40
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
41
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
42
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
43
The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages
Chang, Woojung
- In:
Journal of business research : JBR
148
(
2022
),
pp. 241-251
Persistent link: https://www.econbiz.de/10013325475
Saved in:
44
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun
;
Hao, Andy
- In:
Journal of business research : JBR
130
(
2021
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Saved in:
45
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
46
Inertia, boredom, and complacency in business-to-business relationships : identifying and interpreting antecedents and manifestations
Vafeas, Mario
;
Hughes, Tim
- In:
Journal of business research : JBR
130
(
2021
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012544830
Saved in:
47
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
48
Service failure and recovery in B2B markets : a morphological analysis
Baliga, Ashwin J.
;
Chawla, Vaibhav
;
Sunder M., Vijaya
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 763-781
Persistent link: https://www.econbiz.de/10012545044
Saved in:
49
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
50
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->