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Internet marketing
Beziehungsmarketing
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3,813
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891
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578
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396
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342
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308
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300
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co-creation
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9
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Journal of business research : JBR
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Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of services marketing
32
Journal of service management
26
International journal of hospitality management
20
SpringerLink / Bücher
19
The journal of business & industrial marketing
19
The service industries journal
19
Journal of strategic marketing
18
The journal of product & brand management
17
Journal of marketing management : MM
16
Customer engagement : contemporary issues and challenges
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
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13
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Handbook of research on customer engagement
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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10
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ECONIS (ZBW)
1,534
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301
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301
The role of reciprocity and reputation in service relationships with arts organisations
Toscani, Giulio
;
Prendergast, Gerard P.
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 800-812
Persistent link: https://www.econbiz.de/10013407601
Saved in:
302
Value co-creation in services for animal companions
Hendricks, Jennifer
;
Schmitz, Gertrud
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 831-845
Persistent link: https://www.econbiz.de/10013407607
Saved in:
303
Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham
;
Hau Nguyen Le
;
Nguyen, Dung Tien
; …
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
Saved in:
304
An empirical study stepping towards ethnographic research for e-commerce websites : a perspective of user-centred design
Mofokeng, Thabang Excellent
- In:
African journal of science, technology, innovation and …
14
(
2022
)
5
,
pp. 1337-1355
Persistent link: https://www.econbiz.de/10013415443
Saved in:
305
How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Kirgizov, Ulugbek Abdumalikovich
;
Kwak, Choonjong
- In:
Total quality management & business excellence
33
(
2022
)
14
,
pp. 1605-1624
Persistent link: https://www.econbiz.de/10013415859
Saved in:
306
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
307
The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
Cox, David
- In:
European journal of marketing
56
(
2022
)
9
,
pp. 2533-2545
Persistent link: https://www.econbiz.de/10013457370
Saved in:
308
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
309
The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Zhang, Hao
;
Lin, Qingyue
;
Qi, Chenyue
;
Liang, Xiaoning
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2622-2648
Persistent link: https://www.econbiz.de/10013457379
Saved in:
310
Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.
;
Busser, James A.
;
Chang, Wen
- In:
Journal of hospitality marketing & management
31
(
2022
)
8
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
Saved in:
311
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
312
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
313
Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
Saved in:
314
From employee engagement to customer engagement : a multilevel dual-path model of engagement spillover effects in service ecosystems
Han, Xiaoyun
;
Chen, Shuping
;
Chen, Bing
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209560
Saved in:
315
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
316
Value co-creation and employee service behaviours : the moderating role of trust in employee : hotel relationship
Boadi, Evans Asante
;
He, Zheng
;
Antwi, Collins Opoku
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209637
Saved in:
317
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
318
Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers
Ho Xuan Huong
;
Nguyen Dong Phong
;
Cheng, Julian Ming Sung
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209707
Saved in:
319
Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia
;
Gómez, Mar
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
Saved in:
320
Customer readiness to co-production of mobile banking services : a customer-only co-production perspective
Yalley, Andrews Agya
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10013270397
Saved in:
321
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
322
Customer participation and commodity marketing
Jacob, Frank
;
Aichner, Thomas
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 153-165)
.
2022
Persistent link: https://www.econbiz.de/10013272001
Saved in:
323
Customer engagement as an approach to de-commoditisation
Nauen, Anna
;
Enke, Margit
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 237-254)
.
2022
Persistent link: https://www.econbiz.de/10013272007
Saved in:
324
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
325
Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry
Taghizadeh, Seyedeh Khadijeh
;
Syed Abidur Rahman
;
Ling …
- In:
International journal of management practice : IJMP
15
(
2022
)
3
,
pp. 279-300
Persistent link: https://www.econbiz.de/10013256667
Saved in:
326
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
327
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
328
The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li
;
So, Kevin Kam Fung
;
Im, Jinyoung
;
Jiang, Ting
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
Saved in:
329
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
330
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
331
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
332
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
333
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
334
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
335
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Saved in:
336
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
337
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
338
Innovating into trouble : when innovation leads to customer complaints
Roper, Stephen
;
Bourke, Jane
- In:
Research policy : policy, management and economic …
51
(
2022
)
10
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014229254
Saved in:
339
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
340
Understanding customers hospital experience and value co-creation behavior
Samsa, Çağlar
;
Yüce, Alpaslan
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1860-1876
Persistent link: https://www.econbiz.de/10014320955
Saved in:
341
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
342
Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry
Khalifa, Gamal S. A.
;
Nguyen Vu Hieu Trung
;
Md Sazzad …
- In:
International journal of services and operations …
43
(
2022
)
3
,
pp. 312-337
Persistent link: https://www.econbiz.de/10013553294
Saved in:
343
Mobile banking service quality and customer value co-creation intention : a moderated mediated model
Hijazi, Rawa
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1501-1525
Persistent link: https://www.econbiz.de/10013532380
Saved in:
344
Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Schweitzer, Fiona Maria
;
Mai, Robert
- In:
Journal of business research : JBR
152
(
2022
),
pp. 436-446
Persistent link: https://www.econbiz.de/10013494003
Saved in:
345
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
346
Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon
;
Park, Cheol
- In:
Management decision
60
(
2022
)
8
,
pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
Saved in:
347
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Saved in:
348
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
349
Bridging the semantic gap between customer needs and design specifications using user-generated content
Wang, Yue
;
Luo, Linkai
;
Liu, Hai
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1622-1634
Persistent link: https://www.econbiz.de/10013357010
Saved in:
350
How does customer psychological empowerment affect value co-creation? : an empirical study of travel agencies in Mainland China
Hu, Xiaoping
;
Li, Xi
- In:
Asia Pacific business review
28
(
2022
)
3
,
pp. 431-459
Persistent link: https://www.econbiz.de/10013358750
Saved in:
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