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Loyalty program
Sales promotion
1,303
Verkaufsförderung
1,303
Consumer behaviour
645
Konsumentenverhalten
645
Preismanagement
241
Pricing strategy
241
Einzelhandel
211
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211
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136
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136
Marketing management
118
Marketingmanagement
118
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110
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110
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109
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109
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102
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102
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100
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100
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98
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98
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96
Internet marketing
89
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Rabatt
86
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86
Ladengestaltung
68
Low-cost strategy
68
Niedrigpreisstrategie
68
Store design
68
Kundenbindungsprogramm
60
Selling
60
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59
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2
Park, Young-Hoon
2
Reutterer, Thomas
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Boztuğ, Yasemin
1
Call, Guido
1
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1
Cassia, Fabio
1
Chen, Haipeng
1
Chen, Yongmin
1
Cheng, T. C. E.
1
Cheng, Xianghui
1
Clark, Ronald A.
1
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De Canio, Francesca
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of retailing
2
Journal of revenue and pricing management
2
American business review
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
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1
Handelsforschung
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
The Rand journal of economics
1
The economic journal : the journal of the Royal Economic Society
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The review of socionetwork strategies
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
3
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
4
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
5
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
6
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
7
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
8
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
9
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
10
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
11
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
12
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
13
Choice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderators
Fong, Lawrence Hoc Nang
;
Nong, Sunny Zhenzhen
;
Leung, Daniel
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495012
Saved in:
14
An analysis of "buy x, get one free" reward programs
Liu, Yan
;
Sun, Yacheng
;
Zhang, Dan
- In:
Operations research
69
(
2021
)
6
,
pp. 1823-1841
Persistent link: https://www.econbiz.de/10012815732
Saved in:
15
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
16
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
17
Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo
;
Sun, Yi
;
Yada, Katsutoshi
- In:
The review of socionetwork strategies
14
(
2020
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
Saved in:
18
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
19
Bonuses and promotion tournaments : theory and evidence
Ekinci, Emre
;
Kauhanen, Antti
;
Waldman, Michael
- In:
The economic journal : the journal of the Royal …
129
(
2019
)
622
,
pp. 2342-2389
Persistent link: https://www.econbiz.de/10012118817
Saved in:
20
Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun
;
Zhao, Ping
- In:
Journal of business research : JBR
103
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
Saved in:
21
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
22
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
23
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
24
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
25
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
26
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
27
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
28
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
29
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
30
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
31
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
32
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
33
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
34
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
35
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
36
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
37
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
38
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
39
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
40
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
41
Do status levels in loyalty programmes change customers' willingness to pay?
Mathies, Christine
;
Gudergan, Siegfried P.
- In:
Journal of revenue and pricing management
11
(
2012
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10009562253
Saved in:
42
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
43
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
44
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
45
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
46
A multistep approach to derive targeted category promotions
Breugelmans, Els
;
Boztuğ, Yasemin
;
Reutterer, Thomas
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
Saved in:
47
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
48
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
49
Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
Saved in:
50
Stammdatenkonzept für elektronische Verkaufsförderungsaktionen im Wertschöpfungsdreieck Hersteller, Händler und Kunde
Becker, Jörg
;
Winkelmann, Axel
;
Beverungen, Daniel
; …
- In:
Wertschöpfungsnetzwerke : Konzepte für das …
,
(pp. 193-207)
.
2008
Persistent link: https://www.econbiz.de/10003709787
Saved in:
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