Moorthy, Krishna; Chun T’ing, Loh; Ai Na, Seow; Tze … - In: International Journal of Law and Management 60 (2018) 4, pp. 934-952
Purpose This paper aims to study the factors that influence customer loyalty toward the internet service providers in Malaysia. The five factors used are corporate image, perceived quality, perceived value, price fairness and promotion. The mediating variable of this study is customer...