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~isPartOf:"Journal of the Academy of Marketing Science"
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Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Kundenbindungsprogramm
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
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9
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8
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163
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164
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164
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164
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Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
Jozic, Danijel
2
Kashmiri, Saim
2
Klarmann, Martin
2
Kozlenkova, Irina V.
2
Lee, Ju-Yeon
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
625
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
224
The journal of business & industrial marketing
192
The service industries journal
184
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
113
Journal of hospitality marketing & management
111
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Journal of retailing
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Service business
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
International Journal of Research in Business and Social Science : IJRBS
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
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ECONIS (ZBW)
164
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
8
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
9
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
10
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
11
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
12
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
13
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
14
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
15
Customer-focused voice and rule-breaking in the frontlines
Gazzoli, Gabriel
;
Chaker, Nawar N.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 388-409
Persistent link: https://www.econbiz.de/10012819765
Saved in:
16
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
17
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
18
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
19
Information search behavior at the post-purchase stage of the customer journey
Santos, Cristiane Pizzutti dos
;
Gonçalves, Renata
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 981-1010
Persistent link: https://www.econbiz.de/10013389495
Saved in:
20
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
21
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
22
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
23
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
24
From franchisee experience to customer experience : their effects on franchisee performance
Gill, Pushpinder
;
Kim, Stephen K.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1175-1200
Persistent link: https://www.econbiz.de/10012659712
Saved in:
25
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
26
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
27
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
28
Consumer dynamics : theories, methods, and emerging directions
Zhang, Jonathan Z.
;
Chang, Chun-Wei
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 166-196
Persistent link: https://www.econbiz.de/10012434092
Saved in:
29
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
30
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
31
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
32
Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Krämer, Tobias
;
Weiger, Welf Hermann
;
Gouthier, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1095-1115
Persistent link: https://www.econbiz.de/10012386866
Saved in:
33
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
34
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
35
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
36
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
37
When less is more : the downside of customer knowledge sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
38
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
39
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
40
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
41
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash
;
Prakhya, Srinivas
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
Saved in:
42
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
43
The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Gretz, Richard T.
;
Malshe, Ashwin
;
Bauer, Carlos
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 394-416
Persistent link: https://www.econbiz.de/10012107160
Saved in:
44
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
45
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
46
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
47
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
48
Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
Saved in:
49
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
50
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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