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Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
25
Kundenzufriedenheit
25
relationship marketing
24
Lieferantenmanagement
20
Supplier relationship management
20
Dienstleistungsqualität
15
Service quality
15
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12
Vertrauen
12
Einzelhandel
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Retail trade
10
Brand management
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Markenführung
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customer retention
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
99
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1
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
2
Social influence and contextual utilization of customer relationship management technology in an international field sales organization
Baker, David S.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10010474280
Saved in:
3
The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.
;
Ross, William T.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
Saved in:
4
Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.
;
Ennew, Christine T.
;
Mitussis, Darryn
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
Saved in:
5
The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg
;
Deitz, George D.
;
Hansen, John D.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Saved in:
6
Customer interaction management capabilities on the micro-retail fashion in Indonesia
Nurhayati, Tatiek
;
Hendar, Hendar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011820550
Saved in:
7
Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini
;
Sulaimiah
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
Saved in:
8
Methodological choices in relationship quality (RQ) research 1987 to 2015 : a systematic literature review
Osobajo, Oluyomi Abayomi
;
Moore, David
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 40-81
Persistent link: https://www.econbiz.de/10011820562
Saved in:
9
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
10
Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques
;
Cardoso, Margarida G. M. S.
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
Saved in:
11
Internet-based relationship marketing : a Sub-Saharan African perspective
Mahmoud, Mahmoud Abdulai
;
Kastner, Adelaide Naa Amerley
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011820588
Saved in:
12
Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh
;
Syed, Asif Ali
;
Mishra, …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
Saved in:
13
Performing under pressure : winning customers through improvisation in team selling
Hill, Katerina E.
;
Bush, Victoria D.
;
Vorhies, Douglas
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011820604
Saved in:
14
What really leads to partner relationship management? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
15
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
16
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
17
An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric
;
Fang, Wei-Ta
;
Lien, Ching-Yu
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 35-53
Persistent link: https://www.econbiz.de/10011633596
Saved in:
18
The importance of attributional trust to corporate reputation
Horgan, Ian
;
Ahsan, Kamrul
;
Miah, Shah
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 109-134
Persistent link: https://www.econbiz.de/10011633608
Saved in:
19
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
20
Conceptional study of relationship signals in the IT services sector in India
Biswas, Supriya
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 154-171
Persistent link: https://www.econbiz.de/10011633624
Saved in:
21
The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol
;
Nor Asiah Omar
;
Osman, Juliana
;
Nurul …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
Saved in:
22
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
23
Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
Saved in:
24
The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association
Achen, Rebecca M.
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 247-268
Persistent link: https://www.econbiz.de/10011633637
Saved in:
25
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
26
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
Saved in:
27
Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita
;
Chaudhry, Harish
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
Saved in:
28
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Saved in:
29
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
Saved in:
30
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
31
A study of the impact of relationship marketing on cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
Saved in:
32
A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
Saved in:
33
Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.
;
Rowlett, Jerrica Ty
;
Kolind, Mette M.
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
Saved in:
34
Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare
;
Hartley, Nicole
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
Saved in:
35
Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.
;
O'Reilly, Norm
;
Hillenbrand, Carola
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
Saved in:
36
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
37
Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu
;
Huang, Tseng-Lung
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
Saved in:
38
Enhancing business relationship quality through cultural sensitization
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10010357245
Saved in:
39
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
40
Partnerships between businesses and NGOs in the field of corporate social responsibility : a model of success from the perspective of relationship marketing
Barroso-Méndez, Maria Jesús
;
Galera-Casquet, Clementina
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10010357251
Saved in:
41
Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol
;
Norjaya Mohd. Yasin
;
Nor Asiah Omar
; …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
Saved in:
42
Client relationship marketing practices : an exploratory study of the legal industry
Woo, Kok Ming
;
Leelapanyalert, Kannika
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 286-317
Persistent link: https://www.econbiz.de/10010474276
Saved in:
43
Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley
;
Eckert, Jim
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10010490471
Saved in:
44
The underlying dimensions of relationship marketing in the Malaysian mobile service sector
Bojei, Jamil
;
Abu, Mimi Liana
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 169-190
Persistent link: https://www.econbiz.de/10010490483
Saved in:
45
Moneyball : the art of winning the American Dental Association membership renewal game
Coe, Julie M.
;
Best, Al M.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 155-168
Persistent link: https://www.econbiz.de/10010392655
Saved in:
46
Consumer trust and satisfaction in the formation of consumer loyalty intentions in transactional exchange : the case of a mass discount retailer
Taylor, Steven A.
;
Donovan, Leigh Anne Novak
;
Ishida, …
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 125-154
Persistent link: https://www.econbiz.de/10010392656
Saved in:
47
The impact of relational governance on relational exchange performance : a case of the Taiwanese automobile industry
Yeh, Ying-pin
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 108-124
Persistent link: https://www.econbiz.de/10010392657
Saved in:
48
Examining the impact of customer relationship management on deconstructed measures of firm performance
Mumuni, Alhassan G.
;
O’Reilly, Kelley
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010392658
Saved in:
49
When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
Saved in:
50
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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